Stop guessing what′s working and start seeing it for yourself.
Login or register
Q&A
Question Center →

Which are the most common mistakes with the A9 Search Engine Optimization?

It may seem like a no-brainer, but the ecommerce shoppers can find exactly what they need – only when your product listing contains all the necessary search terms closely related to the search query filled by the potential buyer. But given that the lion’s share of keyword optimization techniques works nearly the same, Amazon’s A9 Search Engine Optimization has a very different approach to that process. And it means that there is a lot of frequently occurring mistakes too many Amazon sellers are still not aware of. That’s why below I’m going to clear that mystery around the A9 Search Engine Optimization, and show you the most common pitfalls, in line with recurrent mistakes made by too many online entrepreneurs selling their products on that really crowded marketplace. So, let’s delve in!

Amazon’s A9 Search Engine Optimization

Mistake One: Backend Search Terms 

The thing is that too many sellers on Amazon believe that the backend section of their product listing containing the rest of their main target keywords (which actually failed to find their place either in the product title, or in the description section) is the least important fields for the A9 Search Engine Optimization. And they all are terribly wrong. So, if you want to make most out of your keyword optimization for your product listing, here is the right way of optimizing your product page (in the decreasing order of importance): 

1) Product Title;

 2) List of Bullet Points; 

3) Backend Search Terms; 

4) Product Description. 

That’s it!

Mistake Two: Putting Everything in One Place

I mean here that among the most frequent mistakes with the A9 Search Engine Optimization is a rather common situation when the seller puts the lion’s share of the main target keywords – just in one single place, instead of having everything separated into five lines. It means that there’s no need to give all that 250 characters to any single field, no matter how much importance you’re giving to it. 

That’s why focusing on only one line simply means you’re probably wasting an 80% part of the remaining keyword opportunities.

Mistake Three: Using the Same Words Repeatedly

According to Amazon, there’s no need to duplicate any part of your content, which is already found in any other attributes of your product listing. It means that any duplicative use for your main target keywords – is nothing but wasting that precious space. After all, handling your product listing optimization in a more accurate and wise manner will leave the door open to getting a greater number or indexed and ranked keywords for you to benefit from. Put simply, all you need here is to mention each main target keyword just once (that will be enough, for sure), and freely move on to filling the next sections of your product page that need optimization for the rest of precisely targeted search terms.

Post a comment

Post Your Comment
© 2013 - 2024, Semalt.com. All rights reserved

Skype

semaltcompany

WhatsApp

16468937756

Telegram

Semaltsupport