How do I use SEO to tame the A9 Amazon ranking algorithm?

Nowadays, Amazon is already known as the world’s most popular online marketplace. Given that it’s a really crowded and definitely challenging place to sell, every active seller running a business over there should be familiar with the basic concepts of ecommerce SEO, and the way of doing well with the A9 Amazon product ranking algorithm. Of course, if you can offer a strongly competitive pricing policy backed with a truly superior customer service – good for you. But let’s face it – nothing would help even the smartest merchants selling on Amazon, unless their product listings are well-optimized for the A9 Amazon product ranking algorithm, right? Ultimately, to stay always prominent in search for the relevant keywords and top popular search terms used by the live shoppers looking for items on sale over there. 

So, there is a dire necessity to have everything in place with your product listings (its content optimization by every section, to be more precise) so that you can stand apart from the hordes of other sellers literally fighting to make another dollar under a real cutthroat-level market competition ruling over there. That’s why probably the only way of taking the lead and becoming a fully successful seller on that crowded marketplace is running a proper strategy of ecommerce Search Engine Optimization. But what’s the best way of using SEO to finally tame the A9 Amazon ranking algorithm and finally find yourself among the top relevant search results for a given item on sale? Well, let’s see. Below I’m going to show you a brief guide to the A9 Amazon SEO, backed with some practical tips and suggestions to help you dominate the search on Amazon.

Tips & Tricks to the A9 Amazon SEO

Given that the ultimate goal of the A9 Amazon search ranking algorithm is to convert customers, it is mainly betting on different functional techniques and comparative/correlative approaches. Ideally – to provide not only a relevant list of the SERPs, but to make everything as likely to convert as possible. As a result, the A9 Amazon SEO is actually much more than just identifying the right set of main target keywords to optimize for. 

It means that every product listing seen on Amazon is expected to perform as a real converting engine for Amazon itself. Nevertheless, coming with very much of practical testing and a lot of trial errors, there are some currently valid and fully consistent rules of the A9 Amazon SEO that remain fairly solid for 2018. Here they are.

Product Listing SEO

Making product as easy to be found by the user as possible is probably the most important thing to be done by every Amazon seller first and foremost. But the thing is that apart from just adding the right product title, product description and the list of bullet points, there is much more for you to do with your product page. I mean that you need to leverage all of the main filtering options available within your product page on Amazon. And the full potential of this area is often underutilized by too many Amazon sellers, and sometimes even by the leading big-time players. That being said, here is what you can do over there to tame the A9 Amazon ranking algorithm and get the best chance of ranking your product on the top of relevant search results.

What Works Well for the A9 Amazon SEO

• Make sure that you have everything in place not only with the major sections of your product page (i.e., Product Title, Product Description, List of Main Features/Benefits), but with its ending section invisible for users (a.k.a. the Backend Search Terms).
• Keep in mind that your potential buyers are now more likely to use color map/material type option for filtering the search results initially provided by the A9 on Amazon. It means that you should also use these fields to your own advantage.
• Remember, you need to have every piece of the most important product information filled in full. Make sure to specify all your item identifiers of core importance, such as product part or manufacturer model numbers. After all, given that Amazon product pages are indexed by Google search engine as well, it can help you be found by more live searchers – even in case this strongly specific data wasn’t included elsewhere within your product page, for example in the product title itself, or its list of bullet points.

What Should Be Avoided 

• Never fill your product page with any false, unnecessary or openly misleading information for every given item you’ve got on sale over there (for example, if the product comes without a battery – why should you specify its charging time, right?). That way, you will have a definitely lower chance of being reported or even suspected by the A9 Amazon ranking algorithm for using any incorrect or explicitly manipulative schemes of product page SEO.

• Make sure nothing can possibly harm your overall ranking potential on Amazon. I mean that at best, you should always keep yourself even from being lightly penalized by the A9 Amazon ranking algorithm. Most commonly, it happens when it comes to getting your backend search terms a little overstuffed with too many keywords, which actually fail to be fully relevant to the item itself/product category.
• Think twice before including another keyword in every part of your product page on Amazon. In fact, according to the official message concerning the A9 Amazon ranking algorithm, there are some fairly convincing reasons for using far not all your main target keywords in full. It means that you should consider possible ways of manipulating the SERPs, as well as search computational efficiency, a common degree of irrelevance, and offensiveness of all your must-winning search terms, and even their probable informal or openly illegal nature.