Yes, I can show you how to develop local SEO strategy plan that can help every novice business owner quickly get a noticeable change with the website’s ranking positioning in Google’s regionally-targeted organic search listings. When followed and implemented the right way, this basic step-by-step guide will dramatically change the whole way you’re running the business – simply driving the website to a definitely new level of better online exposure to online search within a given city/town or region you’re targeting. Of course, there is much more other advanced stuff you can develop within your global SEO strategy planning – no need to say that this short post is simply unable to pull together all the nuts and bolts related to that point. But I still believe that this short guide will be useful at least for getting the very general idea about the right action order recommended over there. Consider the following key points of emphasis to start developing your initial SEO strategy, planning your further effort – and finally make it serve your ranking progress in local search as you truly deserve. All that being said, let’s delve into greater detail.
Develop Your Local SEO Strategy Plan with the Following in Mind:
Tier One: Planning
Design a blueprint for your NAP data to maintain its accuracy/consistency henceforth and always.
Run competitive keyword research to identify which local search terms you are going to optimize for.
Start with installing/logging into your Google’s Search Console account.
Create at least a couple of free accounts for a bit more advanced online toolkits available in open access to keep your further keyword rankings on track.
Tier Two: Optimizing GMB
Given that you’re completely new to it, creating/setting up your Google My Business (GMB) profile would be the very first thing to be done when developing your initial SEO strategy plan.
Once you have your GMB profile activated, proceed with verification procedure needed to submit the right business primary/secondary categories.
Next, upload your brand logo backed with a vast set of business photos, which are to be submitted to your GMB profile.
Hint: don’t forget to geotag each picture, in line with filling each file’s metadata with the right geographical location.
Tier Three: Getting/Improving Backlinks
Gain good quality local backlinks, as natural link building is arguably the only way of building your domain authority, and therefore giving a measurable spur to your local ranking potential over time.
When prospecting new link building opportunities at the local level, consider authoritative third parties within the same niche/location with your business, charity-related activities held in your city/town or region, as well as popular blog writers relevant to your business industry or product/service.
Tier Four: Local Citations/Listings & Directory Submissions
Given that there is no variation on your initial NAP data blueprint, make sure to pay strong focus on maintaining your citation consistency.
Let’s face it – adding yourself to the maximum number of quality online directories and business listings is among the most time-consuming and actually daunting tasks you are going to face over there.
Create a decent business description, backed with your logo, closely related videos (i.e., overviews, guides, case studies, viral promo movies, etc.).
Create several business profiles on Social media and make them reflect your NAP data in their own way.
Monitor online reviews about your business and take care to deliver a timely response to every negative feedback occurrence.
Keep tracking the primary performance metrics, such as Click-Through Rate, Bounce Rate, Mobile Click-to-Call & Directions, Unique Website User Visit Count, with General User Engagement Figures Gained on Social Media – and you’re done!