The short answer is yes, it’s a fully doable thing to plug into the sweetest spot and get that deserved top ranking position in Google’s organic listings for a given set of the main target keywords you’re actually optimizing for. And I’ve got a couple of performing tips to help you with that. But before we start, let’s face it – there is no such thing as the ultimate guide or a step-by-step instruction that will give you a 100% guaranteed top ranking position with Google itself, as well as the rest of major search engines like Baidu, Bing, Yahoo, etc. Why? Simply because the world of organic Search Engine Optimization (i.e., White-Hat SEO tactics without involving CPC ads or any other way of paid/sponsored search) is constantly changing – mainly under the effect of the ongoing development of Google’s sophisticated search ranking algorithm.
When it comes to local search, things can become even harder – as there is a literally cutthroat-level targeted search competition ruling over there. It means that an already competitive environment keeps heating up – that’s why in case your website or blog failed to take a high ranking position in Google’s organic listing, I’m betting that your closest niche competitors would succeed with that. All that being said, below are two useful suggestions that can help you start moving towards that deserved top ranking positions with Google. So, let’s see what can be done to that point.
How to Move One Step Closer to #1 Ranking Position with Google
Now you should never underestimate a great ranking potential of your Title Tags and Meta Descriptions. Nevertheless, for some strange reason, this area of on-page SEO seems now to be abandoned by too many novice site owners running DIY optimization without employing professional webmasters or cunning digital marketers. Anyway, now it’s time to make most out of on-page SEO and get ahead of your competitors. Consider the following two recommendations:
1. Given that there are about 50-60 characters allowed for Title Tags, you should be maximum wise to utilize this precious space with a maximum positive impact on your ranking progress. Make sure to have them always unique, as well as short & concise, in line with putting your most valuable keyword asset closer to the titles beginning – and you're done.
2. Nearly the same thing is with your Meta Descriptions – their maximum length is set somewhere around 170-190 characters, and should be embedded with your long-tail keywords and their contextual variations. That way, you will get a much better chance of being displayed in front of the user upon entering a relevant keyword-based search request. All you need is to make sure your Metadata is properly tailored for pumping you much click-through rate, and ultimately – a higher ratio of successful conversions and completed sales deals/service orders. Just test the way your pages are displayed in Google’s search results (their rich snippets, to be more precise) – and you will already find yourself halfway to a higher ranking position in Google’s organic listing. For emulating (i.e., running “real-life testing” procedure), I recommend using free online software tools like SEOmofo, Portent SERP Preview Tool, or Yoast’s Snippet Plugin.