All online merchants face the issue of SEO budgeting. It is an integral part of an online business development that requires a smart approach. Analytics SEO has the same value as the standard website optimization. As the industry specialists say - “If you can't measure it, you can’t improve it.” To measure your business success is critical for your rankings improvement. Analytics SEO helps to report the success of your business SEO efforts. It offers advanced reports and features that can help you make better decisions about your SEO campaigns and the changes required to your website. That is why you should think in advance about the budgeting for your analytics SEO.
Fortunately, one of the best analytical tools for measuring SEO is freely available. It is Google Analytics. In this article, I am going to discuss how you can use this tool to track the success of your business on a regular basis. Moreover, we will discuss other effective analytical tools and their pricing.
Google Analytics strategies that will help you measure your website SEO success
How to view organic search traffic?
You should be constantly aware of the flow of traffic coming to your web source. It will help you to control the situation and react to any changes immediately. You can jump into conclusion about traffic decrease observing a decline in overall website traffic. Digging deeper into your analytics can reveal that organic traffic is up while other traffic sources are down which is resulting in overall traffic decline.
To check the current traffic flow you need to click on “Acquisition,” and then on “All traffic channels” section. Here you will observe the traffic sources segmented by channel. To get a more detailed report about your traffic flow, you need click on the “Organic search” button. Here you will find all information you need to make a comprehensive traffic analysis.
How to measure the quality of SEO traffic?
Google Analytics provides a lot of opportunities to measure the quality of any traffic sources. The most common report which is used for its purposes is Assisted Conversions. With this report, you can compare the quality of traffic for the current and previous time periods. Moreover, with the help of traffic measurement functions, you can get assisted conversion value, last click and direct conversions. This report will help you to look for a decline or rise in conversions from search.
Analytics SEO tool
It is a comprehensive set of online SEO tools that integrate with Google Analytics. This software enables website owners to measure their SEO campaigns as it automates different optimization activities and tasks. It provides advanced reports and features that help to make better decisions about your SEO growth. This tool is suitable for in-house SEO marketing managers who are responsible for their company's websites.
Analytics SEO provides different pricing policies:
Business (£299 per month)
Agency (£349 per month)
Custom (the price varies. You should discuss it with the vendor).