Category and product targeting
Match commercial searches to useful category, product and supporting pages. Decide where a category should compete and where a specific product answers the search better.
SEO services
Campaigns, search data and specialist advice.
Ecommerce SEO Services for Your Online Store
Build a search plan around the categories and products your customers want. Discuss your store’s keyword opportunities, technical priorities, content and promotion with a Semalt specialist.
- Focus on commercially relevant categories and products
- Define technical and content responsibilities clearly
- Connect campaign delivery with search performance
Campaigns, search data and specialist advice.Let’s discuss your store
Share your website and what you want to improve. We will discuss the right approach before you commit.
A store has different search challenges
Give the right pages the right priorities.
Product catalogs change. Categories overlap. Filters create more URLs than customers need. An ecommerce SEO plan should account for how your store actually works.
Duplicate and filtered URLs
Review variants, faceted navigation, canonical signals, redirects and sitemap coverage as part of an agreed technical review. Help your developers prioritize the important changes.
Content and metadata
Plan descriptive titles, category copy, useful product details and supporting content. Establish who writes, reviews and publishes each part before production starts.
Internal discovery
Consider how customers and crawlers reach priority categories and products. Discuss navigation, internal links and the treatment of unavailable or replaced products.
Campaign priorities
Connect relevant keywords with the pages you want to promote. Choose the available automatic or manual campaign controls and review recorded backlink delivery.
Performance and decisions
Follow clicks, impressions and rankings by page and query. Where your store’s analytics supports it, assess orders and revenue separately from search visibility.
From our case archive
Search work for stores and product catalogs.
Fateka is a US electronics retailer on BigCommerce. Zaodrasle is a Slovenian PrestaShop store. Their published stories cover product and category targeting, content and technical work.
United States · English
Fateka
Computer and electronics retailer · BigCommerce
Technical cleanup, category targeting and shared content production supported a BigCommerce computer store and its priority product pages.
Monthly organic visitors · before → after 417 1,261 4-month FullSEO campaign
3,125 keywords in Google TOP 10 at the reported endpoint.
Read the Fateka case
Slovenia · Slovenian
Zaodrasle
Adult products retailer · PrestaShop
Product and category metadata, duplicate URL fixes, sitemap improvements, content and a category-focused campaign for a PrestaShop store.
Monthly organic visitors · before → after 234 1,450 10-month FullSEO campaign
369 keywords in Google TOP 10 at the reported endpoint.
Read the Zaodrasle caseHistorical results from published Semalt case studies. These campaigns combined technical work, content and link building. Results vary by website and market; these figures describe the original campaigns.
Agree how the work gets done
Your platform and team shape the plan.
Bring your store, priority markets and the categories that matter most to the business.
We discuss the capabilities of your platform, existing content and developer availability before defining a technical or content work package. The enquiry does not automatically include a rebuild, theme changes or product copywriting.
AutoSEO provides automatic campaign keyword priorities. FullSEO also lets your team choose queries and target URLs manually. Both include AI on-site recommendations and delivery reporting.
You or your developer implement standard campaign recommendations. Additional specialist review or implementation needs its own agreed scope. If the underlying problems are unclear, start by discussing an SEO audit.
Pricing follows the campaign configuration and any separately agreed work. Compare the current plans or use a free consultation to discuss your starting point.
A practical starting point
Plan around the pages that matter.
Share your store’s goals
Tell us your market, catalog priorities and current search concerns. Explain which categories need attention first.
Define scope and delivery
Agree the research, technical and content work, campaign setup and who will implement changes in your platform.
Review search performance
Follow the relevant pages and queries alongside the work delivered. Use the findings to update priorities as your catalog evolves.
Questions from store owners
Before we plan your ecommerce SEO.
What makes ecommerce SEO different?
A store needs to coordinate category and product targeting, changing inventory, duplicate URLs, filters and internal navigation. The useful scope depends on the size of your catalog and the capabilities of your platform.
Can I choose which categories receive promotion?
FullSEO manual mode lets you choose keyword and target URL pairs and set relative backlink priorities. AutoSEO uses automatic keyword priorities. We can discuss which approach suits your store before you launch.
Do you implement technical changes in my store?
Standard campaign recommendations are applied by you or your developer. Any additional technical implementation is discussed separately, including access, responsibilities and the scope supported by your platform.
Is product or category copywriting included?
Content production must be included explicitly in the work agreed with the team. The standard campaign description covers AI on-site recommendations; it does not automatically include writing or publishing your catalog content.
How do we measure the results?
Search Console can show clicks, impressions and queries for your store. SERP reports show keyword positions and ranking pages. Orders and revenue require your store’s own analytics and attribution; they should be assessed separately from traffic.
How much does ecommerce SEO cost?
Campaign cost depends on the selected plan and quantities. An audit, content or technical work may have a separate agreed scope and price. Share your website and priorities to discuss the appropriate approach.
Let’s talk about the next step for your store.
Share your website and the categories you want to grow. A specialist will help you define the work and responsibilities.
Discuss my store’s SEO