Category-focused SEO for a Slovenian PrestaShop store
Zaodrasle is a Slovenian adult-products retailer whose online store was built on PrestaShop. The campaign focused on the homepage, product categories and subcategories, with the client contributing product content alongside Semalt’s work.
The search challenge.
Adult products retailer · PrestaShop
The store wanted to develop organic search traffic alongside paid advertising. Its technical and on-page starting point included missing page descriptions, repetitive titles and duplicate product URLs. The work needed to support both broad store searches and more specific category demand.
What the team worked on.
Metadata for products and categories
The team introduced a product metadata generator and wrote category and homepage metadata manually. This replaced titles that had consisted only of the website name and addressed missing descriptions.
Duplicate URL and sitemap cleanup
Redirects and canonical tags addressed duplicate product pages and an index.php homepage copy. The work also included site-version consistency, an updated sitemap and speed improvements within PrestaShop’s constraints.
Content with shared responsibilities
Semalt prepared content for the homepage and promoted categories and subcategories. The client produced unique product-page content, making the division of content work an explicit part of the historical project.
A category-focused link campaign
The FullSEO campaign supported general store searches and selected category and subcategory terms after the content work. Its targets reflected the store’s product range and the client’s priority categories.
The before and after comparison.
The published ten-month comparison reports monthly organic visitors increasing from 234 to 1,450, with Google TOP 10 keywords rising from 18 to 369. The visitor count was about 6.2 times the baseline. These figures describe traffic and visibility, without establishing revenue, order counts or results on a different ecommerce platform.
| Metric | Before | After |
|---|---|---|
| Monthly organic visitors | 234 | 1,450 |
| Keywords in Google TOP 10 | 18 | 369 |
The original ranking table is dated . This is a ranking snapshot, rather than a verified start or end date for the traffic measurement.
Original Semalt publicationConnect the work with the business.
This project illustrates how category targeting, product URL consistency and a clear division of content work can be organized within a store campaign. The reported outcome belongs to this PrestaShop project and its broader combination of activities.
These results belong to the original campaign. They do not describe the website’s current performance or predict results for another business.
The work combined technical changes, content and promotion. Today’s service scope, implementation responsibilities and pricing are agreed separately.