Dashboard
All your tracked sites side by side, with SERP metrics and movement for each — a portfolio scan in seconds.
See where any site ranks. Yours. Or theirs.
Type in a domain — any domain — and watch its Google positions unfold: TOP keywords, best pages, competitors, and daily movement. No Google account to connect, no ownership to prove.
Any website No Google sign-in Competitors included
Point it at any domain.
Your site, a client's site, or the competitor that keeps outranking you — if it's on Google, Semalt can track it. No verification, no DNS records, no access requests.
Inside the tracker
Positions, mapped down to the day.
This is the real TOP Keywords view: how many queries sit in TOP 1, TOP 3, and TOP 10, how that changed day by day, and exactly which keyword moved where.
- 1 TOP 1 · TOP 3 · TOP 10 Keyword counts in each bucket, with change against any comparison date.
- 2 Positions by day Every bucket charted daily, so a Google update never goes unnoticed.
- 3 Filters & dynamics Slice by keyword, page URL, TOP range, or movement — new, dropped, up, down.
- 4 Keyword table Positions on both dates, ranking URL, search volume, and popularity — export-ready.
Six focused views
One tracker. Every angle of the SERP.
Each view answers one question well — from a portfolio-wide glance to a single competitor's keyword list.
Site Overview
Keywords, pages, global ranking, and average position for one site — plus what moved since yesterday.
TOP Keywords
Every ranking query with daily positions, TOP buckets, dynamics filters, volume, and popularity.
Best Pages
The pages that win rankings, and the exact keywords each page ranks for.
Competitors
Who shares your SERPs, how many keywords they hold, and their daily trend — one click opens their full list.
Global Rankings
Where the site stands among all sites worldwide — one number that tracks overall search authority.
Daily movement
Rankings move every day. You'll know first.
Semalt sorts every position change into four ready answers, so your morning check takes one glance — not a spreadsheet session.
- Compare today against any date
- Catch keywords the day they enter the TOP
- Export any table to CSV, PDF, or JSON
Gainers & losers
running shoes sale 12
trail runners 5
shoe size guide 4
Quick wins
waterproof sneakers#11
running socks#12
marathon gear list#14
New keywords
carbon plate shoesNew
zero drop trainersNew
race day shoesNew
Dropped
cheap sneakersOut
shoe cleaning tipsOut
insole replacementOut
SERP competitors · yourstore.com Last 30 days
1 megastore.com 1,204 kw
2 yourstore.com You 861 kw
3 runnersworld.com 693 kw
4 sportblog.io 402 kw
Open any competitor's full keyword list
Competitor intelligence
Your competitors publish their strategy in the SERP.
Because Semalt tracks any domain, competitor research isn't a separate tool — it's the same tracker pointed at their site. See who shares your results, which keywords they hold, and where they're gaining.
- Discover competitors by the keywords you both rank for
- Follow their daily keyword trend next to yours
- Open their TOP keywords and best pages in one click
Two lenses on Google
SERP tracking and Search Console see different things.
Search Console tells you how Google treats your verified sites. SERP tracking shows the battlefield itself — for any site. Semalt gives you both, free.
Google SERP 
Search Console
Search ConsoleWhich sites Any domain on Google Only sites you own and verify
Setup Type a domain — that's it Connect your Google account
Competitors Track them like your own site Not available
What you see Live positions in the results Clicks, impressions, CTR from Google
Better together — both live in the same free workspace.
Explore Search Console analytics
Good questions
Everything people ask before tracking.
Is Google SERP tracking really free?
Yes. SERP analytics is a free part of the Semalt platform — no trial, no credit card, no feature gates. We earn on optional AutoSEO and FullSEO campaigns, not on your analytics.
Do I need to connect a Google account?
No. Unlike Search Console analytics, SERP tracking reads Google's public search results. Add any domain — yours, a client's, or a competitor's — and Semalt starts tracking it without any sign-in or verification.
Can I track sites I don't own?
Absolutely — that's the point. Rankings are public. Track competitors, prospects, or clients side by side with your own sites and compare their keyword footprints in the same views.
Which countries and markets are covered?
You can follow rankings on google.com internationally and on local Google markets. Switch the market in one selector and every view — keywords, pages, competitors — updates to that region.
How often are positions updated?
Positions are tracked daily, and every chart is built on that daily history — so you can compare any two dates and see exactly when a keyword moved.
Can I export the data?
Yes — keyword tables, pages, competitors, and full reports export to CSV, PDF, or JSON in one click, ready for clients and teammates.
When the SERP says "push here"
Tracking is free. Climbing is one click away.
The moment the tracker shows a keyword worth fighting for, launch a managed SEO campaign without leaving your workspace.
The SERP already has a scoreboard. Start reading it.
Add any domain and get daily Google rankings, competitor intelligence, and keyword movement — free, in minutes.
Track your first site free