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How to add good content

Google Inc. continues inventing new search algorithms. Content is an important part of webpages ranking, so content-marketing is developing by leaps and bounds. Read this article to learn how to make your website interesting and useful for the users. You will also find out the factors that should be avoided not to fall under Google penalties.

Content: expectations vs. reality

Imagine that you use Google to find a website devoted to a specific sphere. As you find the required page you expect to see the content that is:
  • Relevant
  • Valuable
  • Unique
  • Easy-to-read
  • Topical
The search engine imposes the same requirements. Google focuses on advantage and convenience for real users.
If you want to create really great content you should mind the following aspects:


First of all you should define the subject of a website and your aims. Content of an online shop would be inappropriate for a news or entertainment portal.
Be guided by the demands of your visitors. Study your target audience and their preferences, enter key queries to the search bar and monitor the competitive pages presented on TOP.
Use Semalt Competitors Analyzer to identify your direct competitors and analyze their websites.


If you are running a car business the user expects to find information and news on this topic on your website. You shouldn’t dilute content with odd themes once they are not directly or indirectly related to your business. This is a drawback for your page relevance.


Sometimes you may use some entertaining elements: news, photos, video, online applications. Your company blog and social media pages can be also used for that.

“How to…/DIY” articles.

Users are eager to read articles like “How to…/DIY”. People need valuable information that can be applied in practice. Write an article on how to solve some pressing problem, add a picture, record a video master class. These methods can attract users’ attention. Moreover, useful and interesting posts are usually shared with friends and this is an excellent source of organic links.
Give comprehensive answers to any question and the users will not have a reason to visit other resources.


If you provide goods/services that require special instructions, you should add the detailed user manual and the section Frequently Asked Questions (FAQ). Write a quality article devoted to problem/solution.
Create content that would be clear and easy-to-read: write in a plain language, add more photos, upload a related video.


Attach social media Share buttons to your article. Post the news in your group or on your Facebook, Twitter, Google Plus etc. page. Encourage the users to leave their comments and ask questions. Use this information and feedback in your future posts.

100% uniqueness

Under no circumstances should you copy content posted on other resources! This is the shortest way to Google penalties and positions drop. The search engine thoroughly tracks any duplicated content. The material published first is considered unique.


Sometimes your competitors may steal your content and publish on some other resource. In this case, you’d better give up this material. Google perceives your page as a plagiarism and this will affect rankings.


Use special software to check the uniqueness of your content. The perfect percentage of unique content is 100%. If you deal with an extremely competitive market, turn to rewriting services to create unique texts.


If content is comprehensible, the user will spend more time on the webpage. This is a good factor for the bounce rate. Do not use too many special terms in the text and provide links or footnotes with explanations. Use a plain and understandable language even if you are writing about missile construction. Add diagrams, photos and video.

Invent interesting headings. Do not write too long texts, highlight the essential ideas. Correct formatting is a big advantage: use lists and HTML-layout in the text. Create topical units on your pages. If you work with different countries, take care of translation to necessary languages.


You don’t have to post your article as a straight text – no one will read it up to the end. Single out the important items and divide the text into several parts. If you need to enumerate some characteristics, create bulleted lists. Think of interlinking.
Do not use too many keywords in headers and text. Use tag search in the blog.


If you work in a narrow background sphere, your clients are very likely to know the terms perfectly well. Despite this fact, add links with explanations and additional information. The user will spend more time on your website clicking various links.


Don’t forget to add new content on the website. The visitors must get valuable and interesting information regularly. If content has not been updated for a while, the website will not attract the users and the positions will go down.


Announce special offers and newly-designed products – this attracts visitors and they will return to your website. Create your mailing lists and your clients will find out your corporate news straight from the tin.


Some areas of activity do not require frequent updates on the website. If you do not really have topical and exciting material, you should not bother about the quantity. But you can post an article or a link to previous information.

Create people-focused content

In order to create really good content you have to imagine you are in shoes of your potential client. Study websites of your competitors and communicate with your target audience. There are some factors that can take you to the temple of content marketing fame:

  • Topicality.  Be the first who publishes hot news. Tomorrow your article can be outdated, so you should regularly keep abreast of news in your field.
  • Truthfulness. You should not use unverified information. Check all the facts or add a link to the primary source.
  • Brevity. Quality of your content is more important than its quantity. Avoid milk and water in your texts, select the most successful images and video.
  • Keywords. Use keywords for the website promotion. Think of their density (5% or less) and relevance. You can select the corresponding key phrases using the service Semalt.com.

Use maximum capacity

In order to create high-quality content you need much time and efforts. You should hire a copywriter, rewriter or photographer if necessary. But you can create an excellent content for your website without aid. Divide the process into several stages:

1. Learn your clients’ interests.
Monitor your competitors, related forums and blogs. Carry out a survey on social media.

2. Schedule your posting.
Make a list with articles, photo and video and select dates to post them.

3. Harvest more information.
Study several information sources before writing an article.

4. Use infographics.
The image is perceived much better than the text.

5. Reduce your text by 10%.
Use more facts and reduce sentences. Create links to other pages to provide explanation.

6. Review the content.
You should not publish content on your website in haste. Review it, correct errors if any and add the required details.

7. Avoid excessive jargon.
Use professional terms only if it is impossible to replace them with other words.

8. Ask your friends and colleagues to look through the ready material.
Consider their comments and edit your content.

9. Use guest posting to diversify your content.
Invite other authors and share posts. This will help you to cover larger target audience.

10. Communicate with clients.
Create your quizzes and surveys. Add buttons Like and Share for social media. Reply to users’ comments.

Each entrepreneur who has profound knowledge in their sphere can write a brilliant content. Consider the demand and learn what your clients are interested in. Supply your website with useful information and get rid of the annoying advertising. The aim of any good content is to encourage your clients to be active.
Really great content is the shortest way to TOP Google search positions.

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