In times when people are facing lingering uncertainty and businesses are battening down for the worst, the winner is the one who has a viable recovery strategy. It is those who not only know how to prepare for an economic crash but avoid cutting critical investments that end up sitting in the catbird seat. And digital marketing (see SEO) is one of those investments. Let’s crunch some numbers to keep up with what’s going on in the industry.
No bane of our lives lasts forever. The coronavirus is no exception. Sooner or later, it will go away – and we’ll get back to easily manageable business operations and healthy socialization. No one has probably missed handshakes so much as people in 2020 do. Sentimentality aside, what we all need to do now is to adapt. Not the way you used to do when your sales plummeted off-season. Surviving an economic downturn calls for more drastic actions than just rethinking your pricing model and taking a couple of days off. Stay tuned for marketing improvements that will help you do well during this COVID-19 pandemic. But first, make sure you realize how badly it has hit the world so far.
“SEO rocks!” is often heard as a watchword of those who have got a feel for search optimization as their online marketing way. Meanwhile, untiring advocates of paid ads stand up for PPC. They all have their reasons to take up the cudgels. However, it seems like they have no other choice but to agree to disagree. Should they? The crushing weight of arguing aside, which one is really best? Is it SEO or PPC that can help your business wind up having a commanding online presence? The time is ripe for the answers you’ve been waiting for.
Here it comes… Google My Business – the Master of local search and a sizable chunk of benefits for your business exposure. It serves as a matchmaker keeping the gate between your company and your customers open as long as your business hours allow for. If you still can’t figure out how GMB works and why it’s a harbinger of your success, this guide is for you.
The first thing to realize is that you – as an SEO or a business owner – can do nothing to make sure your brand-new website is indexed in the twinkling of an eye. Face the fact: becoming visible is not about instant gratification. What you can do, though, is to grease the wheels of the process, showing Googlebot that there’s something it hasn’t seen yet. Submitting your site to Google sets the stage for further development in terms of search engine optimization. And even though this does NOT make you show up high, you can now rest easy knowing you’ve eventually got it off the ground. So, how to make it appear on the web? What is the most headache-free way of helping Google get its hands on your website? Take it easy as I’m going to shed some light.