$92.9 billion. That’s how much the online gambling industry is projected to be worth by 2023, Statista says. Being part of such a lucrative market is backbreaking, though. As a budding operator, you will have to vie with bigger-name venues and their armies of casino marketing specialists. The feeding frenzy is an irreplaceable element of the online gambling landscape. That’s the tip of the iceberg. Winning players away from well-established sites is just as hard as marketing your own one. While Facebook and Google – that account for 70% of digital advertising share – require online casinos to apply for permissions to start their campaigns, other platforms forbid enticing people to gamble altogether. On top of that, online casinos, bookmakers, and poker sites often get banned for far-fetched reasons. Even publishing betting tips may cause your website to be permanently derailed as legalities in this industry are very intricate. Add to this the fact that casinos are considered YMYL pages and are hit by every o
Long before this Internet stuff, the former Britain leader Winston Churchill verbally stressed the importance of change. Fast-forward to today – the search engine behemoth catches up with his wise saying in Google’s May 2020 core algorithm update. In a nutshell, a core update is a set of changes to how Google’s search algorithms work. They are different from those thousands of minor tweaks that the company’s developers make as they sip their morning coffee. Core updates affect the entire system, including the search rankings of most websites out there. These changes are not something you’ll need to get through only once in a lifetime. They are usually rolled out a couple of times every year, meaning that Google doesn’t tread water. It keeps improving its systems to provide searchers with the most up-to-the-point results – similar to how we all do SEO to improve our websites for users.
The cannabis industry is complicated. In the wake of the ever-changing rules of the game, online businesses face serious handicaps foisted by the authorities and search engines. They flounder in their attempts to promote their products as many marketing agencies are reluctant to provide the same services for them as they’d do for other businesses. That is why cannabis SEO is like a godsend to marijuana growers, vendors, and suppliers. The controversy aside, the number of places with the legalized use of marijuana is growing. To date, you can buy it for yourself in 11 U.S. states, Canada, and some European countries. This means that businesses are all into the cut-throat competition, stirred up by the unprecedented consumer demand. If you’re vying for a spot on the market, you’re going to struggle against brick-and-mortar stores just as fiercely as you’ll do against online dispensaries.
In times when people are facing lingering uncertainty and businesses are battening down for the worst, the winner is the one who has a viable recovery strategy. It is those who not only know how to prepare for an economic crash but avoid cutting critical investments that end up sitting in the catbird seat. And digital marketing (see SEO) is one of those investments. Let’s crunch some numbers to keep up with what’s going on in the industry.
No bane of our lives lasts forever. The coronavirus is no exception. Sooner or later, it will go away – and we’ll get back to easily manageable business operations and healthy socialization. No one has probably missed handshakes so much as people in 2020 do. Sentimentality aside, what we all need to do now is to adapt. Not the way you used to do when your sales plummeted off-season. Surviving an economic downturn calls for more drastic actions than just rethinking your pricing model and taking a couple of days off. Stay tuned for marketing improvements that will help you do well during this COVID-19 pandemic. But first, make sure you realize how badly it has hit the world so far.