What are the suitable backlinks for powerful link building profile?
This article is designed to help you understand the basics of one of the most essential modern search engine optimization tactic - link building.
Backlinks are essential for creating a good business online presence. Webmasters and link builders regularly debate of the methods how to obtain inbound links, how to make them organically looking, and how to find high-quality link building opportunities. The thing is that you need to create a quality and organic link profile avoiding search engine penalties. You need to care about authority and reputation of the web sources from where your links are coming because it tells search engines about your site reputation. Your incoming links determine the rank of your site, that is why link building should be an essential part of marketing and search engines optimization campaigns.
Today we will focus on what backlinks are and why they play a leading role in website promotion.
So what are backlinks?
A backlink is a hyperlink that comes from one site to another. There are two types of backlinks dofollow and nofollow. Dofollow links are those we need to our link profiles. These links possess value to the linked web source in the form of so called “link juice.” Google bots parse dofollow backlinks and higher the rank of a site that was referred. Nofollow backlinks should also be placed in your link profile to show Google that you connect to different web sources not only to obtain link juice. These links have a nofollow tag and do not pass any value to the linked source. They are not visible for search bots and as a rule, can’t be followed by average users. They simply serve as brand mentions. However, if you have a right approach to your link building campaign, you will be able to substitute nofollow backlinks with dofollow ones.
Why backlinks serve as a ranking criteria in Google?
When Google analyzes the link pointing back to your site, it associates your site value with the authority of the web source the link is on. Google attracts it as a vote for a website. If the vote is coming from the reputable site, it can positively affect website rank and vice versa if the vote is coming from spammy, low quality web source, it will negatively impact your site SEO.
In general, an ordinary link building scheme looks in this way: “If a particular web source considers a content piece to be valuable enough to link to it, and this source is well-indexing and authoritative, then a linked website must be a good website too”.
The thing you need consider for your backlinks strategy
To create a quality backlink profile, you need to pay attention to the quality of the website where you would like to build links. That is why on the bottom line of your link building campaign you need to conduct a comprehensive market niche research and find web sources that worth your attention. The best option is to contact with high PageRank websites and blogs that are relevant to your industry.
One of the best ways to get backlinks is a guest posting. You can easily obtain backlinks to your site by inserting a link to your guest post. Unfortunately, a lot of spammy activities around this link building technique tarnished guest posting reputation. In 2012 Google established Penguin update which destroyed the rankings of websites that used spammy link building techniques.
That is why in our days link builders advise to use the only organic text by linking from:
- A phrase that looks natural in a text and does not exactly match a targeted keyword.
- A phrase that does not coincide with your brand name.
- The name of the article you are referring to.
Instead of hiding your backlink with SEO optimized anchor text, provide your readers with more information to let them understand why they need to follow your link and how they can benefit from it.
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