Since the food industry is a competitive business, restaurant website search engine optimization includes certain techniques specific to its niche. In this article, we’ll reveal all the secrets of website search engine optimization you always wanted to know.
Basic “Must-Haves” for Your Restaurant Website
User-Friendly Website Navigation
When building the site, make sure that your main navigation area is intuitive for visitors to navigate. Remember, your top priority is to make it easy for users to find the needed information in a few clicks. Prioritize what items should be listed in the main navigation and which ones can be included as drop-down items beneath the main navigation.
Make Your Site Mobile-Friendly
Nowadays, mobile devices are more popular than ever before. Therefore, optimizing your site for mobile is an absolute must. Make sure the people on mobile devices can easily find and browse your restaurant site. To make your websource mobile-friendly refer to web design companies that offer cost-effective restaurant web development or search for a DIY web design organization.
Visible Contact Information Should Be Your Priority
Your restaurant contact information, including opening hours, phone number, address, location, and online ordering button should be continually displayed on your site:in the header, contact page, and footer. It’s also a great idea to include a Google map in your contact web page.
When it comes to presenting your restaurant online, the image is really everything.
Restaurant website search engine optimization requires quality and beautiful pictures of your establishment and the dishes you serve inside it. They make your business look more reliable and make your site visitors feel more comfortable when interacting with you. When uploading your images, optimize them by filling ALT attributes with keywords.
Optimized and Useful Content
Before you start writing content for your web pages, do some keyword research and competitor analysis to see how clients search and what keywords your competition is ranking for. If you don’t have time for doing your own research, apply special SEO services that are beneficial in crafting keyword-specific text. Remember, search engines can’t read images. Therefore, if you have a paper menu, consider typing it out rather than including it only as a PDF.
Don’t Forget About Testimonials
Customers love checking out reviews from other visitors before trying out a new cafeteria. Include testimonials on the homepage or in the sidebar area of your website pages. If you get testimonials from TripAdvisor, Google or other similar resources, cite the source of the review and include a link to the external site so that the visitor can see more reviews.
Set Up Social Media Accounts
Since restaurants are B2C businesses, they often benefit from social media. Create your restaurant accounts on Facebook, Twitter, Instagram, and Pinterest. Google+ can also be beneficial, as posts from G+ appear in Google search results. Use your social media accounts to post coupons, run promotions and show pics of your new dishes.
Website search engine optimization is a time-consuming process that takes time and effort. In case you follow all of the recommendations listed above, your restaurant website with optimized tags, keyword-rich content, appealing images, intuitive navigation and social media accounts will help you beat the competition and stand out from the rest.