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What basics should I know for understanding SEO in full?

Here I am going to discuss all basics to understanding SEO. I believe that without being completely aware of the following ten fundamentals, the concept of the Search Engine Optimization will seem like a foreign language to the most of us. Before anything else, you will need to study its core grammar rules, and only then proceed with adding more and more vocabulary for trying yourself in the real conversation. My mission here is to show you the right track to master the very basics of understanding SEO in full. That way, you will be able to start moving towards implementing your real-life search optimization strategy to finally see your website climbing on the top of Google’s search results.

understanding seo

On-site Search Engine Optimization

Imagine you have been learning a foreign language without any clear approach. Yes, you could study a lot of issues, but without a solid foundation, you might as well just memorize the main dictionary until your head is full. And, of course, there is no point learning like that. The same truth is about understanding SEO, its on-site basics to be more precise. So, before anything else, you will need to build a robust website, starting from its foundation, which should be constructed with the following primary on-site components: responsive server coding, optimized URL and section structure, page sitemaps for better crawling and live user accessibility, proper architecture for internal linking, and high-quality content with unique writings delivering real value to the live users.

Don’t worry, no matter how disappointing these terms may seem at first glance. Should it happen that you feel frustrated with understanding SEO from its on-site basics, I strongly recommend requesting the expert audit from a qualified web developer. Don’t skip this step or keep it shelved. Otherwise, you will never uncover your true ranking potential on Google. The initial audit will take the expert no longer than 3-5 hours. That way, make sure to start understanding SEO with a rock-solid foundation you will be able to rely on from the very beginning.

Page content

All you need here is to proceed with your account on Google Analytics to check your website traffic performance page by page. Once you detected some of the weakest traffic gains, those web pages will commonly need a quick-fix. Very often there is a duplicated, sometimes not entirely matching yet still unnecessary page content that hurts the website’s ranking. Get rid of any similar looking or occasionally cloned content once and for all. In fact, Google often recognizes such content issues as purely manipulative activities, i.e., instantly putting your ranking progress on hold.

seo tips

Title tags

Your homepage title tag is the core component of the whole website. Understanding SEO basics here means taking a well-formed decision on what relevant keywords to include in the title tag. Putting it in plain English, set your primary focus on that product or service you reasonably expect to be the best-seller, i.e., with the highest revenue-generating potential for the moment. On the other hand, however, if you are involved in local business, make sure to embed your title tag with a city name your company is mainly operating in. Just one cold fact for you - over a half of local businesses try to rank throughout the country, instead of betting on their domestic market niche close at hand.

Backlinks

Just take it for granted - quality (not quantity!) backlinks are among the primary driving elements of the search algorithm used by Google to make the final ranking decision. The main issue here is understanding the SEO definition of the backlinks and their importance for your domain authority. So, the backlink by definition is a hyperlink somewhere on the Web pointing the way to your web page. Next, your domain authority is a core website metric measured with a maximum of 100 points. Domain authority is used by Google to compare the websites and finally decide where to rank them in the search results. All you need here is focusing on building quality backlinks only. Once again - forget about their quantity, as any careless or, God forbid, paid backlinks offered in bulk may completely ruin your domain authority by Google’s ranking penalties. That way, to get an in-depth understanding SEO, namely the subject of creating quality backlinking and tracking your progress, I recommend browsing for any use-proven tools available in open access to help you complete the task.

Understanding SEO locally

Here is the final point of our current discussion. I believe that understanding SEO on the local level and taking the lead on your regional market niche is the first task you should complete in full on the way to a broader success of national or even global scale. I mean here that personally my ultimate goal is evolving my web store into a drop-shipping online business addressing to every potential customer across the globe).

In any case, the first stage paving the way to such a stunning success is dominating your local market. Most of us have possibly wondered - how those guys managed to overcome all local competitors to be now displayed on the top of the local search for their relevant keywords? The thing is that the lion’s share of such perfectly convincing results is all rooting from the same - most commonly, they come from the personal web page known as Google My Business. So, if your website is still missing this extremely great opportunity, here is some stuff for you to be done right now, without delay. Visit your own Google My Business page and have a double-check on the following:

  • check your NAP (name, address, phone) business information for consistency;
  • act proactively and think about your primary strategy on having timely reviews;
  • revise all your business photos and make sure they are all actual and up-to-date;
  • turn on the customer messaging option to let your target audience leave you a feedback;
  • work on your listings to get your primary category aligned with the products or services you are dealing with.

basic seo

Doing so, check out for more useful insights on Google My Business page to leave your local opponents far behind. In fact, this feature is somehow still neglected by too many online business owners. So, why shouldn’t you have this significant advantage? Just keep an eye on your listings on time, and enjoy your local ranking progress, always reconfirmed with constantly improving metrics.

Ross Barber
Thank you all for taking the time to read my article on Basic SEO Tips! I hope you found it helpful. Feel free to ask any questions or share your thoughts.
Oliver Hughes
Great article, Ross! SEO can be quite confusing for beginners, but you explained the basics really well. Thanks for sharing!
Sophia Richardson
I agree, Oliver! Ross, your article was very easy to understand and follow. Can you recommend any tools to help with keyword research?
Ross Barber
Thanks, Sophia! Yes, there are several great tools for keyword research. Some popular ones include SEMrush, Moz Keyword Explorer, and Google Keyword Planner. These tools can provide valuable insights into search volumes, competition, and related keywords.
Ethan Thompson
I found the section on on-page optimization particularly useful. It's amazing how small changes can have a big impact on search rankings. Thanks for the tips, Ross!
Nicole Nelson
Agreed, Ethan! Ross, I was wondering if you have any advice on optimizing images for SEO?
Ross Barber
Absolutely, Nicole! Optimizing images for SEO is important. Some key tips include using descriptive file names, adding alt tags with relevant keywords, and compressing the image size to improve loading speed. These practices can help search engines understand the content of the images.
Julia Mitchell
Thank you for the informative article, Ross! I have a question about backlinks. How can I earn quality backlinks to improve my website's SEO?
Ross Barber
You're welcome, Julia! Building quality backlinks is crucial for SEO. One effective way is to create valuable and shareable content that naturally attracts links from other websites. Building relationships with influencers and participating in guest blogging can also help you earn quality backlinks. Remember, quality is more important than quantity when it comes to backlinks.
Sebastian Clark
Great article, Ross! I'm curious about the impact of mobile optimization on SEO. Is it really that important?
Ross Barber
Thank you, Sebastian! Yes, mobile optimization is extremely important for SEO. With the increasing use of smartphones, search engines prioritize mobile-friendly websites. Implementing responsive design, optimizing page speed, and ensuring a seamless user experience on mobile devices can significantly boost your website's SEO performance.
Liam Jenkins
I enjoyed your article, Ross! I've heard about the importance of user experience in SEO. Can you share some tips on improving UX for better search rankings?
Ross Barber
Thanks, Liam! Improving user experience has a direct impact on SEO. Here are a few tips: optimize page loading speed, create clear and easy-to-navigate website structure, use relevant and engaging content, ensure mobile-friendliness, and make sure your website is accessible to all users, including those with disabilities. These practices can enhance user satisfaction and search engine rankings.
Olivia Turner
Fantastic article, Ross! Can you explain the difference between organic and paid search results in terms of SEO?
Ross Barber
Thank you, Olivia! Organic search results are the natural listings that appear based on the search engine's algorithm. These results are non-paid and are determined by their relevance and authority. On the other hand, paid search results are advertisements that businesses pay to appear at the top or side of search engine results pages. While SEO focuses on improving organic rankings, paid search falls under the umbrella of search engine marketing (SEM).
Emily Barnes
Hi Ross, thanks for the detailed article. Can you share some tips on optimizing meta tags for better SEO?
Ross Barber
You're welcome, Emily! Optimizing meta tags can significantly impact your SEO. Make sure to include relevant keywords in your meta title and description that accurately represent the content of the page. Keep them concise, compelling, and unique for each page. Also, avoid using duplicate meta tags across different pages. Properly optimized meta tags can improve click-through rates and search engine visibility.
Joshua Lewis
Thanks for sharing your expertise, Ross! How long does it usually take to see results from implementing SEO strategies?
Ross Barber
You're welcome, Joshua! The time it takes to see results can vary depending on various factors, such as the competitiveness of keywords, website authority, and the quality of optimization efforts. In some cases, you may see improvements within a few weeks, while for highly competitive keywords, it could take several months. SEO is a continuous process that requires ongoing efforts to achieve sustained results.
Amelia Cooper
Excellent article, Ross! Can you provide some insights into the significance of social media in SEO?
Ross Barber
Thank you, Amelia! Social media can indirectly impact SEO. When your content gets shared and linked on social media platforms, it can increase brand visibility, attract more website visitors, and potentially earn backlinks. Additionally, social media profiles often appear in search engine results, enhancing your online presence. While social signals are not direct ranking factors, a strong social media presence can complement your overall SEO strategy.
Daniel Parker
Thanks for the informative post, Ross! Could you explain the concept of site architecture in relation to SEO?
Ross Barber
You're welcome, Daniel! Site architecture refers to the organization and structure of your website's content. A well-structured site architecture improves user experience, making it easier for visitors to navigate and find the desired information. From an SEO perspective, a logical and hierarchical site structure allows search engines to crawl and index your site more effectively, enhancing visibility and ranking potential. Think of your website as a pyramid, with the homepage at the top, followed by main categories, subcategories, and individual pages.
Sarah Hughes
Thanks for sharing these valuable tips, Ross! Can you provide some advice on creating SEO-friendly URLs?
Ross Barber
You're welcome, Sarah! SEO-friendly URLs can enhance search engine visibility. Here are some tips: use descriptive keywords in the URL instead of random strings of characters, separate words with hyphens, keep URLs concise and relevant to the page content, and avoid using special characters or symbols. Additionally, enable URL structure that reflects your site's hierarchy for better organization and crawlability.
Sophia Richardson
Ross, thank you for your response earlier about keyword research tools. I've been using SEMrush, and it's been very helpful!
Sebastian Clark
Ross, I appreciate your input on mobile optimization. It's really important to ensure a good user experience regardless of the device being used.
Liam Jenkins
Thank you, Ross, for the tips on improving user experience! I'll definitely apply them to my website.
Emily Barnes
Ross, I appreciate your insights on meta tag optimization. I'll make sure to implement these tips.
Amelia Cooper
Ross, your explanation on the significance of social media was very insightful. Thank you for sharing your knowledge!
Daniel Parker
Ross, your explanation of site architecture was clear and helpful. I'll take that into consideration while organizing my website's content. Thanks!
Sarah Hughes
Thank you, Ross, for the advice on SEO-friendly URLs! I'll make sure to optimize my website's URLs accordingly.
Oliver Hughes
Ross, your article really helped me understand the basics of SEO. Thank you for sharing your expertise!
Sophia Richardson
Ross, thank you for recommending SEMrush. I've been using it and it's been a game-changer for my keyword research!
Sebastian Clark
Ross, your insights on mobile optimization were really enlightening. I'll make sure to optimize my website for mobile. Thanks!
Liam Jenkins
Ross, your tips on improving user experience were invaluable. I'm excited to implement them on my website. Thank you!
Emily Barnes
Ross, I'm grateful for your insights on meta tag optimization. I'll put them into action. Thank you!
Amelia Cooper
Ross, I appreciate your explanation of the significance of social media in SEO. It was very helpful. Thank you!
Daniel Parker
Ross, thank you for shedding light on site architecture. I'll keep that in mind while structuring my website. Thanks!
Sarah Hughes
Ross, thank you for the advice on SEO-friendly URLs. I'll work on optimizing them for my website. Much appreciated!
Julia Mitchell
Ross, I'm really grateful for your insights into earning quality backlinks. I'll incorporate your advice into my link building strategy. Thank you!
Ethan Thompson
Ross, your tips on on-page optimization were spot-on! I'm excited to implement them. Thank you for sharing!
Nicole Nelson
Ross, your tips on optimizing images for SEO were exactly what I needed. I'll apply them to my website. Thanks a lot!
Oliver Hughes
Ross, I'm grateful for your explanation of the difference between organic and paid search results. It clarified a lot for me. Thank you!
Sophia Richardson
Ross, I just wanted to thank you again for recommending SEMrush. It's been an invaluable tool for my SEO research!
Sebastian Clark
Ross, your insights on mobile optimization were incredibly valuable. Thank you for sharing your expertise!
Liam Jenkins
Ross, I'm truly grateful for your tips on improving user experience. I can't wait to implement them on my website. Thank you!
Emily Barnes
Ross, your insights on optimizing meta tags were incredibly valuable. Thank you for sharing your knowledge!
Amelia Cooper
Ross, your explanation of the significance of social media in SEO was really insightful. Thank you for providing such valuable information!
Daniel Parker
Ross, your explanation of site architecture was incredibly helpful. Thank you for sharing your expertise on SEO!
Sarah Hughes
Ross, thank you for the advice on SEO-friendly URLs. Your insights have been invaluable in optimizing mine. Thanks a lot!
Julia Mitchell
Ross, your insights into earning quality backlinks have been invaluable. Thank you for sharing your knowledge!
Ethan Thompson
Ross, your tips on on-page optimization were incredibly helpful. Thank you for sharing your expertise on SEO!
Nicole Nelson
Ross, your tips on optimizing images for SEO were exactly what I needed. Thank you for sharing your valuable knowledge!
Oliver Hughes
Ross, your article really helped me understand the difference between organic and paid search results. Thank you for providing such valuable insights!
Sophia Richardson
Ross, thank you again for recommending SEMrush. It's been an indispensable tool for my keyword research!
Sebastian Clark
Ross, your insights on mobile optimization were incredibly valuable. Thank you for sharing your expertise!
Liam Jenkins
Ross, your tips on improving user experience were game-changing. I'm truly grateful for your valuable advice!
Emily Barnes
Ross, thank you for your valuable insights on optimizing meta tags. I'll certainly implement your tips!
Amelia Cooper
Ross, your explanation of the significance of social media in SEO was highly informative. Thank you!
Daniel Parker
Ross, your explanation of site architecture was incredibly helpful. Thank you for sharing your SEO expertise!
Sarah Hughes
Ross, thank you for your advice on SEO-friendly URLs. Your insights have been invaluable in optimizing mine. Thank you!
Julia Mitchell
Ross, I can't thank you enough for your insights into earning quality backlinks. Your knowledge is truly invaluable!

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