How to become one of the top pages on Amazon.com?
To retail the top-ranked products on Amazon, you need to know not only how search engine ranking factors work, but also what to do to rank high on this trading platform.
There are a lot of helpful advice on the web on how to raise search engine rank on such platforms as Google and Bing than to improve your products visibility on Amazon search.
We feel that a topic of getting to the TOP on Amazon.com should be analyzed in depth. That is why this post is devoted to the tips that help to raise your rank on Amazon.
Amazon implements the variety of visibility engines to determine a product page rank, including search ranking, TOP 100 sellers n each product category, previous browsing history, and so on.
By taking into account all these complexities, it seems that it is complicated to determine how to rank on Amazon. However, if you isolate one ranking methodology from the others, you will be able to observe its power.
So, how do you rank on Amazon and boost your sales? In this article, you will find a comprehensive response to this question and even more.
How to become one of the tops on Amazon.com?
- Sales rank
The most significant ranking factor on Amazon is a product’s sales rank. The items with the higher sales rank numbers are placed on the TOP of Amazon search results page. The TOP selling products had incredible ranking power for the numerous search queries. It means that if the product’s sales rank improves, the quantity of search queries resulting in that product increase as well.
If you would like to accelerate the process of Amazon listing optimization and obtain more visibility in search results, you need to increase your sales rank as soon as possible.
You need to start your optimization procedure by focusing on conversion rate improvement. You can use various kinds of advertising and promotion to drive targeted traffic to your products. In the long run, it will help you to higher your brand visibility on Amazon search.
- Category
To improve your product rank on Amazon, you should pay significant attention to the top-level categories. Let us have a closer look at how it works.
Searching Amazon, you can either specify a top-level category or simply search in all available departments. If you are running a search in all departments, the search results for your query are returned for all departments in which the relevant products are listed. To narrow their search results, some users may click on results under appliances. However, the best selling product a user is looking for is placed in a general category. Clicking on the broad category search results will enable a user to search within this category instead of all departments.
That is why I strongly recommend not to use “Appliances” as the top-category for your items as your products can become completely invisible in search results. Instead of it, conduct a comprehensive market research and list your products in the top category in which the best selling competitive products are listed.
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