As practice shows, when it comes to learning SEO, it’s better to take matters into your own hands. However, Semalt experts also recommend considering SEO workshops and online SEO training courses for people who decided to learn SEO by themselves.
SEO for Beginners: More Than Just SEO Workshops
Perhaps, there is no better source to learn SEO than The Beginner’s Guide to SEO from Moz. In addition to being free, it answers the most basic questions people might face at the beginning of ‘get-to-know-SEO’ journey. We promise, after reading the entire guide, you’ll know more about search engine optimization than those web marketers who spam you with dull SEO emails. What’s more, we suggest you re-read it from time to time because it is that good. To sum up, if you are a busy person and don’t have much time for studying, then Moz solution is the perfect choice for you.
Those people who strive to become SEO professionals should also know how to set a long-term SEO strategy. It’s also vital that you can answer the following questions:
In what way do search engines make a profit?
What objectives do search engine owners have besides making money?
What is the future of SEO?
Find it difficult to answer the above questions? Don’t worry. To answer them, you need to know the history of search first. This means you will also need to study the history of Google, which is actually a bit harsh. Fortunately, there are many useful materials you can read, including the following popular books:
In The Plex: How Google Thinks, Works, and Shapes Our Lives by Stephen Levy;
The Google Story: For Google's 10th Birthday by David A. Vise;
How Google Works by Eric Schmidt and Jonathan Rosenberg.
All of them cover the history of Google. Even though they were written a couple of years ago, they’re still relevant and beneficial for today’s learners. The best thing about all these books is that they help to understand the future of search engine optimization. Of course, there are plenty of other books out there that explain SEO principles.
When Search Meets Web Usability by Shari Thurow and Nick Musica is another book Semalt experts recommend for SEO knowledge. Published in 2009, it perfectly explains the basics of search. Another great thing about the book is that the writing and concepts are easy to understand and within reach of almost any beginner.
What Does It Take to Become an SEO Expert?
By investing just a few hours a week, you can move toward becoming a true SEO specialist yourself. Read professional literature, take part in SEO workshops, watch expert videos — in the end, all your efforts will be paid off.
Just imagine: you will have the experience to know what those digital marketing companies you hire to do SEO for your website should actually be doing. You will be able to better gauge their readiness before hiring them! Isn’t it great?
Even though today there is no good alternative for getting hands-on experience through trial and error except SEO workshops and online courses, you can still surf the Internet and look for useful resources that will assist you in building expert level SEO knowledge.