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How to perform technical on site audit?

Every e-commerce project needs a well-built website, as it forms the very basis for positive customer experience to convert your visitor into a real buyer. Most commonly, a website optimization process covers such aspects as search engine optimization and content marketing. To check the results of any marketing campaign, webmasters perform SEO site audits. Site audit helps to identify any existing weaknesses and eliminate them. However, to make a quality on site audit requires a particular experience in digital marketing and a good business understanding. Let us enumerate what you should check before starting on site audit.

seo site audit

SEO site audit components

  • Website design
Your site must be born with fast loading pages. Every aspect of your platform should deliver only flawless performance. In general terms, a website should be placed on separate URLs for landing pages, and other components. Google may penalize those sites, which don’t respond fast and prevents them from any positive ranking. In fact, loading speed depends on just two factors - website server and coding itself. It means your content management system (CMS) should provide an adequate frequency rate to grant your site a smooth run.

When shaping up a website design and structure, make sure to avoid massive codes. The heavier your system, the slower page loading speed is going to be. Though all images displayed on your pages should be of a small file size, they must possess a decent resolution at the same time.

  • Mobile responsiveness
Since the recent update (dated 2017 January), Google has been awarding every website with a mobile friendly interface through ranking. These sites occupy some of the top ranks on a SERP by particular keywords. Forbes website SEO tips recommend that a site should load individual pages for mobile devices. This enhancement can make a mobile visitor chose to purchase on your site, impacting positively on the sales.

on site audit

  • Redirecting

Some of the error and header codes which the website design presents can have solutions. For instance, error 404 or other down times can hurt your SEO efforts. Moreover, these hitches can make your customers start considering other options, hence making you lose to your competitors. In other situations, the website design may have some duplicate content. Duplicate content can make the site rank poorly due to the presence of multiple URLs pointing to a similar product. As a result, there is shared traffic, reducing the authority of your web pages. Such problems require simple 301 redirects hence correcting the pending issue on your website. Thus, can make your site remain running even on an instance of downtime. Your customers can remain loyal due to the way site performance is high.

In closing


Every website needs to have a good online visibility as well as other aspects of the site. An entrepreneur may need to have a SEO friendly website to perform well on a SERP. This performance is one of the factors which makes websites rank high and attract new customers. The following SEO tips can help you to provide a quality SEO site audit and make all necessary adjustments to the entire marketing strategy and website layout. 


Sofia Romanova
Thank you for reading my article on performing a quality SEO site audit. I hope you find it helpful. If you have any questions or comments, feel free to share!
Mike Stevens
Great article, Sofia! You've explained the process of performing a technical SEO audit very clearly. It's definitely an essential step in optimizing any website for search engines.
Sofia Romanova
Thank you for your kind words, Mike! I'm glad you found the article clear and helpful. Do you have any specific tips or tricks you'd like to share when conducting a technical SEO audit?
Sofia Romanova
Hi Emily! That's an excellent point. Page load speed is indeed an important factor for both user experience and SEO. How do you usually assess and improve page load speed during an audit?
Sofia Romanova
Thank you for sharing your expertise, Emily! Those are great techniques for improving page load speed. It's important to prioritize optimization efforts and make sure the website is delivering a fast and smooth experience to its users.
Tom Anderson
Hey Sofia, I loved your article! I particularly liked your emphasis on performing a comprehensive keyword analysis as part of the SEO site audit. It's crucial to target the right keywords to attract the right audience.
Sofia Romanova
Hi Tom! I'm glad you enjoyed the article and found the keyword analysis section valuable. Indeed, keyword research is a fundamental aspect of SEO, and it helps in crafting a solid content strategy as well. Do you have any favorite tools or techniques you rely on for keyword analysis?
Tom Anderson
Absolutely! I often use tools like Google Keyword Planner and SEMrush for keyword research. They provide a wealth of data on search volumes, competition, and related keywords, which helps in identifying valuable opportunities.
Sofia Romanova
Thank you for sharing your insights, Tom! Both Google Keyword Planner and SEMrush are excellent tools for keyword research. It's crucial to make data-driven decisions and target keywords that align with the site's goals and target audience.
Amy Roberts
Hi Sofia! I really enjoyed your article. Another aspect of technical SEO that I find important is ensuring proper URL structure. Clean and descriptive URLs not only help search engines understand the content but also make it easier for users to navigate the site.
Sofia Romanova
Hi Amy! Thank you for your feedback and contribution. You're absolutely right about URL structure. It's essential to have user-friendly and search-engine-friendly URLs that accurately represent the page content. Have you encountered any common URL issues during your SEO audits?
Amy Roberts
Yes, Sofia. I often come across URLs that contain unnecessary parameters or dynamically generated strings. It's important to have clean, concise, and keyword-rich URLs that provide meaningful information to both users and search engines.
Sofia Romanova
Absolutely, Amy! Clean and descriptive URLs can have a positive impact on both SEO and user experience. It's crucial to review and optimize the URL structure as part of any SEO site audit.
David Miller
Hey Sofia, I appreciate the insights you provided in your article. When performing an SEO audit, how do you usually approach analyzing the website's backlink profile?
Sofia Romanova
Hi David! Thank you for your question. Analyzing the backlink profile is an essential part of an SEO audit. I usually start by gathering data from tools like Moz or Ahrefs to evaluate the quantity, quality, and relevance of the backlinks. It helps identify potential areas for improvement and potential harmful links.
David Miller
Thank you for sharing your approach, Sofia! Analyzing backlinks can indeed reveal valuable insights and opportunities for link building and managing any potential risks. Keep up the great work!
Sofia Romanova
Thank you, David! I appreciate your kind words. Backlink analysis is crucial when it comes to building a strong website authority and understanding the overall link profile.
Sarah Thompson
Hi Sofia! Your article was very informative. I wanted to know if there are any specific tools you recommend for checking website accessibility during an SEO site audit?
Sofia Romanova
Hi Sarah! Thank you for your question. When it comes to website accessibility, tools like WAVE Web Accessibility Evaluation Tool and Google Lighthouse can be helpful. They analyze your website's accessibility and provide suggestions for improvement.
Sarah Thompson
Thank you for the recommendations, Sofia! I'll make sure to check out those tools for accessibility testing during my SEO site audits.
Sofia Romanova
You're welcome, Sarah! Incorporating accessibility considerations into SEO audits is crucial for ensuring inclusivity and enhancing user experience. If you have any more questions, feel free to ask!
Adam Wilson
Sofia, thank you for sharing your knowledge through this article. One thing I would like to add is the importance of mobile optimization. With the majority of users accessing websites through mobile devices, it's crucial to ensure the site is mobile-responsive and provides a seamless experience.
Sofia Romanova
Hi Adam! You're absolutely right. Mobile optimization is vital in today's mobile-first world. By optimizing websites for mobile devices, we can provide a better user experience and improve search engine rankings. Do you have any specific mobile optimization techniques you'd like to share?
Adam Wilson
Definitely, Sofia! Some key techniques include using a responsive design that adapts to different screen sizes, optimizing images and fonts for faster loading, and ensuring touch-friendly navigation elements.
Sofia Romanova
Great insights, Adam! Responsive design and mobile optimization have become essential in delivering a seamless and enjoyable browsing experience. Thank you for sharing those valuable techniques.
Hannah Green
Hi Sofia, your article was really helpful in understanding the technical aspects of SEO auditing. One thing I would like to know is how often should we conduct a technical SEO audit for a website?
Sofia Romanova
Hi Hannah! Thank you for your question. The frequency of technical SEO audits may vary depending on factors like the website's size, complexity, and how frequently it undergoes changes. In general, it's recommended to conduct audits at least once a year, or whenever there are major changes to the website.
Hannah Green
Thank you for the guidance, Sofia! Conducting regular SEO audits will help ensure ongoing optimization and catch any issues that may arise over time.
Sofia Romanova
Exactly, Hannah! Regular audits help maintain website health, identify areas for improvement, and keep up with the ever-evolving SEO landscape. If you have any more questions, feel free to ask!
Eric Martinez
Hi Sofia, great article! I wanted to know if you have any tips for optimizing website URLs to make them more search engine friendly?
Sofia Romanova
Hi Eric! Thank you for your question. To optimize website URLs, it's best to keep them short, descriptive, and include relevant keywords. Avoid using unnecessary parameters or special characters. Also, utilizing hyphens to separate words is recommended.
Eric Martinez
Excellent tips, Sofia! I'll make sure to implement those when optimizing URLs for better search engine visibility.
Sofia Romanova
That's great to hear, Eric! Optimizing URLs is a small but impactful step towards improving overall SEO performance. If you have any more questions or need further assistance, feel free to ask!
Laura Parker
Hello, Sofia! Your article provided valuable insights. I'm curious, when it comes to metadata optimization, what are your top recommendations for title tags and meta descriptions?
Sofia Romanova
Hi Laura! I'm glad you found value in the article. When optimizing title tags, it's crucial to include relevant keywords near the beginning, keep them concise (within the recommended character limits), and ensure they accurately describe the page content. For meta descriptions, they should be unique, compelling, and also include keywords naturally.
Laura Parker
Thank you for the recommendations, Sofia! Crafting well-optimized title tags and meta descriptions will not only improve search engine visibility but also increase the chances of users clicking through to the website.
Sofia Romanova
Absolutely, Laura! Well-crafted title tags and meta descriptions can make a significant impact on click-through rates and overall search engine performance. If you have any more questions, feel free to ask!
Jessica Adams
Hi Sofia! I thoroughly enjoyed reading your article. One thing I would like to add is the importance of optimizing website images. Properly optimized images can improve page load speed and enhance user experience.
Sofia Romanova
Hi Jessica! Thank you for your valuable addition. Optimizing images is indeed crucial for better page performance and user experience. Do you have any specific tips or best practices for optimizing website images?
Jessica Adams
Certainly, Sofia! Some tips include compressing images without losing quality, using appropriate file formats (JPEG, PNG, etc.), and specifying image dimensions. Additionally, implementing lazy loading can further improve page load times.
Sofia Romanova
Great insights, Jessica! Properly optimizing website images can have a significant impact on both SEO and user experience. Thank you for sharing those useful tips!
Mark Wilson
Hi Sofia, your article was very informative. I wanted to ask if there are any specific tools you recommend for checking broken links during an SEO site audit?
Sofia Romanova
Hi Mark! Thank you for your question. Tools like Screaming Frog and Xenu's Link Sleuth are commonly used to identify broken links during an SEO site audit. They crawl the website, checking for broken URLs and providing a comprehensive report.
Mark Wilson
Thank you for the recommendations, Sofia! Identifying and fixing broken links is crucial for a healthy website structure and a positive user experience.
Sofia Romanova
Absolutely, Mark! Broken links can negatively impact user experience and search engine rankings. Regularly checking and fixing them helps maintain a smooth browsing experience. If you have more questions, feel free to ask!
Olivia Clark
Hi Sofia! Your article was really helpful, especially the section on XML sitemaps. Do you have any recommendations on how often sitemaps should be updated?
Sofia Romanova
Hi Olivia! I'm glad you found the section on XML sitemaps useful. As for the update frequency, it's recommended to update the sitemap whenever there are significant changes to the website's structure or content. Regularly submitting an updated sitemap to search engines helps ensure they have the latest information about your site.
Olivia Clark
Thank you for the guidance, Sofia! Keeping sitemaps updated is crucial for search engines to discover and index new content effectively.
Sofia Romanova
Exactly, Olivia! Updated sitemaps facilitate better crawling and indexing of websites, improving search engine visibility. If you have any more questions or need further assistance, feel free to ask!
Jake Evans
Hi Sofia! Your article provided excellent insights into performing a technical SEO audit. I'd like to know your thoughts on the impact of site speed on mobile search rankings.
Sofia Romanova
Hi Jake! Thank you for your question. Mobile site speed is indeed a ranking factor in Google's mobile search results. With more users browsing on mobile devices, a fast-loading mobile site is crucial for better user experience and search engine visibility.
Jake Evans
Thanks for your response, Sofia! It's clear that optimizing site speed for mobile devices is essential for maintaining a competitive edge in mobile search rankings.
Sofia Romanova
Exactly, Jake! Mobile-friendly and fast-loading websites are more likely to rank higher in mobile search results, attracting more organic traffic. If you have more questions or need further assistance, feel free to ask!
Lisa Reed
Hi Sofia! I found your article really insightful. I wanted to ask, when conducting a technical SEO audit, do you have any specific strategies for identifying and fixing crawl errors?
Sofia Romanova
Hi Lisa! I'm glad you found the article insightful. When it comes to identifying crawl errors, tools like Google Search Console can provide valuable data on crawl issues, such as 404 errors and server errors. Fixing those errors involves redirecting or updating the URLs, fixing server issues, and ensuring proper website configuration.
Lisa Reed
Thank you for the strategy, Sofia! Resolving crawl errors is crucial for ensuring search engines can properly crawl and index a website for better visibility and ranking.
Sofia Romanova
Absolutely, Lisa! Resolving crawl errors is an essential step in maintaining a healthy website structure and ensuring optimal crawling and indexing by search engines. If you have more questions, feel free to ask!
Daniel Thompson
Hi Sofia! Your article presented a comprehensive approach to performing a technical SEO audit. I was wondering if you have any recommendations on how to handle duplicate content issues during the audit.
Sofia Romanova
Hi Daniel! Thank you for your question. Duplicate content can negatively impact search engine rankings. When handling duplicate content issues during an audit, it's best to identify the source of duplication, whether it's internal or external. Strategies for resolving duplicate content include canonical tags, 301 redirects, and using the parameter handling feature in Google Search Console.
Daniel Thompson
Thank you for the guidance, Sofia! Eliminating duplicate content is essential for maintaining a strong online presence and avoiding potential penalties from search engines.
Sofia Romanova
Absolutely, Daniel! Handling duplicate content is crucial for better search engine visibility and ensuring the website delivers unique and valuable content to its users. If you have more questions or need further assistance, feel free to ask!
Anna Harris
Hi Sofia! I found your article to be very informative and useful. How do you recommend approaching site architecture analysis during an SEO audit?
Sofia Romanova
Hi Anna! I'm glad you found the article informative. When analyzing site architecture during an SEO audit, it's important to evaluate the website's hierarchy, URL structure, internal linking, and navigation. Assessing the overall organization and coherence of the site's content and making improvements as necessary can lead to better rankings and user experience.
Anna Harris
Thank you for the insights, Sofia! Optimizing site architecture is indeed a crucial aspect of SEO, as it helps search engines understand the content and improves user navigation.
Sofia Romanova
Absolutely, Anna! A well-optimized site architecture contributes to better indexation, crawlability, and user engagement. If you have more questions or need further assistance, feel free to ask!
Patrick Lee
Hi Sofia! Your article was informative and well-explained. I wanted to know your thoughts on the importance of SSL certificates and HTTPS in SEO audits.
Sofia Romanova
Hi Patrick! I'm glad you found the article informative. SSL certificates and HTTPS are vital for website security and have become an important ranking factor. Having an SSL certificate and using HTTPS not only enhance user trust but also contribute to better search engine rankings.
Patrick Lee
Thank you for sharing your insights, Sofia! It's clear that implementing SSL certificates and using HTTPS is now a necessary step in optimizing websites for both security and SEO.
Sofia Romanova
Exactly, Patrick! SSL certificates and HTTPS have become industry standards, ensuring secure communication and providing ranking advantages. If you have more questions or need further assistance, feel free to ask!
Rachel Turner
Hello, Sofia! I enjoyed reading your article. In terms of on-page SEO, do you have any specific recommendations for optimizing heading tags?
Sofia Romanova
Hi Rachel! I'm glad you enjoyed the article. When it comes to optimizing heading tags, it's best to use H1 tags for primary headings, making them descriptive and incorporating target keywords naturally. Subheadings can be optimized using appropriate H2 to H6 tags, structuring the content hierarchy, and making it more scannable for users and search engines.
Rachel Turner
Thank you for the guidance, Sofia! Properly optimized heading tags help both search engines and users understand the structure and importance of the content.
Sofia Romanova
Absolutely, Rachel! Well-optimized heading tags contribute to better readability, scannability, and overall SEO performance. If you have more questions or need further assistance, feel free to ask!
Brian Collins
Hi Sofia! Your article was a great read. When conducting an SEO audit, how do you usually assess and optimize website meta tags?
Sofia Romanova
Hi Brian! Thank you for your kind words. When it comes to assessing and optimizing website meta tags, it's essential to review the title tags and meta descriptions for each page, ensuring they accurately reflect the content, incorporate relevant keywords, and encourage clicks from search engine users. Additionally, using schema markup can further enhance the visibility and relevance of meta tags.
Brian Collins
Thank you for sharing your approach, Sofia! Well-optimized meta tags play a crucial role in improving search engine visibility and attracting organic clicks.
Sofia Romanova
Exactly, Brian! Optimized meta tags contribute to better search engine rankings, click-through rates, and overall organic traffic. If you have more questions or need further assistance, feel free to ask!
Michael Ward
Hi Sofia! Your article provided a comprehensive guide to performing technical SEO audits. I wanted to ask if there are any specific considerations or techniques you recommend for optimizing website URLs for voice search.
Sofia Romanova
Hi Michael! I'm glad you found the article comprehensive. When optimizing website URLs for voice search, it's best to focus on using conversational language, natural phrases, and long-tail keywords. Incorporating question-based keywords and providing concise, direct answers to common user queries can help align the URLs with voice search intents.
Michael Ward
Thank you for sharing your insights, Sofia! Optimizing URLs for voice search is becoming increasingly important as voice assistants and voice-activated search continue to rise in popularity.
Sofia Romanova
Absolutely, Michael! Voice search optimization presents great opportunities to align with user behaviors and preferences. If you have more questions or need further assistance, feel free to ask!
Andrew Lewis
Hi Sofia! Your article was very informative and nicely structured. I wanted to know if you have any recommendations on how to handle thin content issues during an SEO site audit.
Sofia Romanova
Hi Andrew! I'm glad you found the article informative. When handling thin content issues during an SEO site audit, it's important to identify pages with low word count or lack of valuable content. Strategies for resolving thin content issues include rewriting or expanding the content, merging thin pages, or redirecting them to more relevant pages to consolidate information.
Andrew Lewis
Thank you for the strategy, Sofia! Resolving thin content issues is crucial for providing valuable content to users and improving search engine visibility.
Sofia Romanova
Absolutely, Andrew! Resolving thin content issues helps maintain a high-quality website and ensures users find valuable information. If you have more questions or need further assistance, feel free to ask!
Victoria Carter
Hello, Sofia! Your article was very insightful. I wanted to ask if you have any specific recommendations for optimizing image alt text during an SEO audit.
Sofia Romanova
Hi Victoria! I'm glad you found the article insightful. When optimizing image alt text during an SEO audit, it's best to use descriptive and relevant alt attributes that accurately describe the image content. Including target keywords naturally, while ensuring it remains concise, can provide additional context for search engines and improve accessibility for visually impaired users.
Victoria Carter
Thank you for the recommendations, Sofia! Optimizing image alt text is important for both SEO and accessibility, ensuring images are properly understood by search engines and assistive technologies.
Sofia Romanova
Absolutely, Victoria! Properly optimized image alt text contributes to better SEO performance and helps create a more inclusive and accessible web. If you have more questions or need further assistance, feel free to ask!
Emma Hill
Hi Sofia! Your article was very helpful, especially the section on duplicate content. Can you provide some recommendations on how to optimize page titles for better SEO?
Sofia Romanova
Hi Emma! I'm glad you found the article helpful. When optimizing page titles for better SEO, it's crucial to include relevant keywords near the beginning, make them descriptive and compelling, and ensure they accurately represent the page content. Keeping titles within the recommended character limits and avoiding keyword stuffing is also important.
Emma Hill
Thank you for the insights, Sofia! Well-optimized page titles can significantly improve search engine rankings and attract more organic clicks.
Sofia Romanova
Exactly, Emma! Optimized page titles are essential for both SEO and user experience, as they provide valuable information and help search engine users decide which results to click on. If you have more questions or need further assistance, feel free to ask!
Grace Turner
Hi Sofia! I enjoyed reading your article on SEO site audits. Can you provide some recommendations on how to optimize website loading speed?
Sofia Romanova
Hi Grace! I'm glad you enjoyed the article. When optimizing website loading speed, some recommendations include minimizing server response time, enabling browser caching, compressing images, reducing unnecessary code, and utilizing content delivery networks (CDNs) to distribute content efficiently.
Grace Turner
Thank you for the recommendations, Sofia! Improving website loading speed is crucial for enhancing user experience and ensuring optimal search engine performance.
Sofia Romanova
Absolutely, Grace! Website loading speed is a critical factor in user satisfaction and search engine rankings. If you have more questions or need further assistance, feel free to ask!
Sofia Romanova
Thank you all for your valuable comments and questions! I'm thrilled to see the engagement and discussions around performing technical SEO audits. If you have any more queries or need further assistance, don't hesitate to reach out. Keep up the great work in optimizing your websites for success!

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