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How is SEO affected by redirects?

When you decide to change your content management system platform, you need to inform both users and search engines about this affair to let them know where your web source will migrate. The best option to save your domain authority and regular customers is to implement a server-side 301 redirect.

There are some reasons why website URL may be changed. Let us discuss what are they. The first and the most common cause is a broken URL which does not work. Other not less common reason why website owners decide to modify their URL is to bring more authority to a web source by switching hosted site URL to their domain. Moreover, some webmasters choose to redirect a page when they made a website redesign or provided a complete website rebranding. There is one more technical reason which refers to the unique link building services of each CMS system.

seo redirect

How does SEO redirect works?

301 redirect serves the same way as any other kinds of redirect. It automatically sends a user to the new domain address instead of the old one. Have you ever wonder how redirect contributes to search engine optimization? 301 redirect tells both Google bots and average users that the old domain URL has moved, but website content remains almost the same as it was. In this case, search crawlers move along the link juice of the original site to the new domain URL.

To redirect your potential customers to your new domain, you need to put special PHP code into your public_HTML folder in your hosting. To make sure all pages of your old domain will get correctly redirected, you need to create a .htaccess file. This file should be placed in a root directory of your old website.

<?php

redirectlink = ‘https://www.redirectedpageurl.com’;

//do not edit below here

header [HTTP/1.1 301 Moved Permanently’];

header [‘Location: “,redirectlink];

exit;

?>

The following code will help you redirect the page to the URL that you desire and improve your website authority in search engines.

301 redirect

What the difference between 301 and 302 redirects?

301 redirect serves as a permanent redirect. It means that is should be placed in a case of permanent page redirect.

A 301 redirect is used when the change you want to make to your web source is permanent. By implementing this kind of redirect page, the old page will be removed from Google search index and replaced by the new website version.

302 redirect serves as a temporary redirect. You need to use 302 redirects in a case you want to redirect your site visitors as well as search bots into another web page temporary and after some time bring the redirected page back.

A 302 redirect page is usually used when website owners would like to test the new website version to check user's feedback to it. In this case, this kind of redirect will help to keep the old page rankings and history.

Ann Lin
Thank you all for taking the time to read my article! I'm happy to answer any questions you may have about SEO redirects.
David
Great article, Ann! I have a question. What's the main difference between a 301 and a 302 redirect in terms of SEO?
Ann Lin
Hi David! Thank you for your question. The main difference between a 301 and a 302 redirect is the level of permanence. A 301 redirect indicates that a page has been permanently moved, while a 302 redirect suggests a temporary move. From an SEO perspective, a 301 redirect is preferred for preserving link equity and ranking signals.
Sarah
Hi Ann! Your article was really helpful. Can you share any best practices for implementing SEO redirects?
Ann Lin
Hello Sarah! I'm glad you found the article helpful. When implementing SEO redirects, it's important to ensure proper configuration and consistency. Use 301 redirects for permanent page moves and 302 redirects for temporary changes. Also, be cautious with redirect chains and always update internal links to point to the new URLs.
Michael
Hey Ann! I have a question about the impact of redirects on page load time. Does choosing between a 301 and 302 redirect have any influence on website performance?
Ann Lin
Hi Michael! Great question. In terms of page load time, there shouldn't be any significant difference between using a 301 or 302 redirect. Both types of redirects involve a minimal amount of additional time since the server needs to process the redirect instruction. However, it's always a good practice to keep the number of redirects to a minimum to ensure optimal performance.
Emma
Hi Ann! I've heard that using too many redirects can negatively affect SEO. Is that true?
Ann Lin
Hello Emma! Excessive redirects can indeed have a negative impact on SEO. Redirect chains and loops can lead to crawling issues and dilute the link equity of the redirected pages. It's best to keep redirects as short and direct as possible. Regularly auditing and cleaning up unnecessary redirects can help maintain a healthy website structure.
Kevin
Hi Ann! Thanks for the informative article. How long does it take for search engines to recognize and update the rankings of redirected URLs?
Ann Lin
Hi Kevin! The time it takes for search engines to recognize and update the rankings of redirected URLs can vary. It depends on various factors such as the search engine's crawl frequency, index update schedule, and the number of URLs being redirected. Typically, search engines can detect and process redirects fairly quickly, but it's recommended to monitor the changes and make any necessary adjustments if needed.
Olivia
Hi Ann! Are there any situations where using a 302 redirect is more appropriate than a 301 redirect?
Ann Lin
Hello Olivia! While the general recommendation is to use a 301 redirect for permanent moves, there are situations where a 302 redirect can be more appropriate. For example, when testing new page designs or temporarily redirecting users to an alternative version of a page. However, it's important to switch back to a 301 redirect once the temporary situation is resolved.
Daniel
Hi Ann! I've implemented a 301 redirect, but the redirected pages are still appearing in search results. Is there anything else I can do to remove them?
Ann Lin
Hi Daniel! In some cases, search engines may take some time to remove the old URLs from their index after implementing a 301 redirect. To aid the process, you can use the 'Remove URLs' tool in Google Search Console to request the removal of specific pages. Additionally, ensuring that the redirect is correctly implemented and there are no conflicting directives in your robots.txt file can help expedite the removal process.
Sophie
Hi Ann! Can you give an example of when it's appropriate to use a redirect chain instead of a direct redirect?
Ann Lin
Hello Sophie! While it's generally recommended to keep redirect chains to a minimum, there are cases where a redirect chain can be useful. For example, when migrating a complex website with multiple legacy URLs to new URLs, a redirect chain can be employed to ensure that each old URL redirects to the corresponding new URL. However, it's important to avoid excessive redirect chains as they can lead to performance issues and potential ranking loss.
Liam
Hi Ann! Are there any potential risks associated with using SEO redirects?
Ann Lin
Hi Liam! When implemented correctly, SEO redirects are generally safe and beneficial. However, there are potential risks if they are misconfigured or overused. Common risks include redirect loops, chains, or incorrect redirect types, which can negatively impact crawlability, user experience, and SEO performance. It's crucial to ensure that redirects are properly planned, tested, and monitored to mitigate any potential risks.
Grace
Hi Ann! Thanks for this informative post. Can you recommend any tools or plugins to assist with managing SEO redirects?
Ann Lin
Hello Grace! There are several tools and plugins available to assist with managing SEO redirects. Some popular options include Yoast SEO (for WordPress websites), Redirect Path (a browser extension), and SEMrush's Site Audit Tool. These tools can help identify, monitor, and manage redirects, ensuring proper implementation and maintenance of your website's redirect strategy.
Aiden
Hi Ann! Is it possible to set a time limit for a 302 redirect? For example, can I specify that it should only last for a certain number of days?
Ann Lin
Hi Aiden! While there is no built-in option to set a time limit for a 302 redirect, you can manually remove or update the redirect once the intended temporary period has passed. Alternatively, if using a content management system (CMS) or a web server with scripting capabilities, you can implement a custom solution to automatically remove the 302 redirect after a specific timeframe.
Ella
Hi Ann! I've noticed that some of my older content is no longer relevant. Should I redirect those pages to newer content or simply delete them?
Ann Lin
Hello Ella! If the older content is no longer relevant, it's generally recommended to redirect those pages to newer, related content whenever possible. This ensures that any existing inbound links and search engine visibility are preserved. However, if there is no suitable replacement content or the pages have no external links and minimal traffic, it may be appropriate to consider deleting them following best practices like returning a 404 status code or using a custom 404 page.
Tom
Hi Ann! Can I have multiple redirects on a single page? Will it affect its SEO performance?
Ann Lin
Hi Tom! Yes, you can have multiple redirects on a single page, and it generally won't have a significant negative impact on SEO performance. However, it's important to note that each redirect adds a small amount of additional processing time. If you have an excessive number of redirects on a single page, it could potentially slow down the loading time. Therefore, it's recommended to evaluate and optimize the number of redirects to ensure optimal page performance.
Chloe
Hi Ann! How can I check if my redirects are properly implemented? Any tips or tools to help with the validation process?
Ann Lin
Hello Chloe! To check if your redirects are properly implemented, you can use online tools like Redirect Checker or Screaming Frog SEO Spider. These tools can help you identify any potential issues such as incorrect redirect types, redirect chains, or loops. Additionally, regularly monitoring your website's performance, traffic patterns, and crawl reports can also provide insights into the effectiveness of your redirects.
Joshua
Hi Ann! Are there any risks associated with using meta refresh redirects?
Ann Lin
Hi Joshua! Meta refresh redirects, with their HTML meta tags, can be risky from an SEO perspective. They are generally less preferred than server-side redirects (301/302 redirects). Meta refresh redirects can potentially be interpreted as sneaky or manipulative by search engines, and may not pass the same level of link equity preservation. It's best to use server-side redirects for SEO purposes whenever possible.
Ryan
Hi Ann! Can a single redirect point to multiple different destinations based on specific conditions?
Ann Lin
Hi Ryan! Yes, it is possible to have a single redirect pointing to multiple different destinations based on specific conditions. This can be achieved through the use of conditional logic in server-side scripting or using a CMS with redirect management capabilities. It allows you to dynamically redirect users to different URLs based on various factors such as language, location, or device type.
Nora
Hi Ann! What happens if I remove a 301 redirect? Will the original URL revert back automatically?
Ann Lin
Hello Nora! If you remove a 301 redirect, the original URL will not automatically revert back. The removal of the redirect instruction will result in the original URL returning a 404 status code (page not found), unless there is another existing directive that handles the URL. To revert back to the previous state, you would need to set up a new redirect or address the URL in another appropriate manner.
Isabella
Hi Ann! I have a large number of URLs to redirect. Should I create individual redirects for each URL or use a catch-all solution?
Ann Lin
Hi Isabella! If you have a large number of URLs to redirect, using a catch-all solution might be more efficient. For example, you can use wildcard redirects to redirect a group of pages under a common pattern to their corresponding new URLs. However, it's important to ensure that the catch-all redirect accurately matches the intended URLs to avoid redirecting unintended pages. Additionally, individual redirects might be necessary in cases where specific variations or exceptions need to be accounted for.
Alice
Hi Ann! Does changing domain names affect SEO? What's the recommended approach for redirecting to a new domain?
Ann Lin
Hello Alice! Changing domain names can have an impact on SEO, as search engines need to reevaluate and update their indexes accordingly. The recommended approach for redirecting to a new domain is to use a 301 redirect from the old domain to the corresponding pages on the new domain. This helps transfer the ranking signals, link equity, and organic search visibility from the old domain to the new one. Additionally, updating internal links, notifying search engines of the change, and updating important online directories and backlinks can further facilitate the domain transition.
Sophia
Hi Ann! Can I use JavaScript-based redirects for SEO purposes?
Ann Lin
Hi Sophia! JavaScript-based redirects, such as those using the 'window.location' function, can be used for SEO purposes. However, it's important to ensure that the redirects are implemented correctly to ensure search engines can process them. Search engine crawlers may have varying levels of JavaScript rendering capabilities, so it's recommended to test and verify that the JavaScript-based redirects work as intended and don't hinder search engine visibility.
Logan
Hi Ann! Are there any specific HTTP status codes used for SEO redirects other than 301 and 302?
Ann Lin
Hello Logan! While the 301 (Moved Permanently) and 302 (Found/Temporary Redirect) status codes are the most commonly used for SEO redirects, there are other HTTP status codes that can be relevant in specific scenarios. The 307 (Temporary Redirect) and 308 (Permanent Redirect) codes are also suitable for indicating temporary and permanent redirects, respectively. However, it's essential to comply with the intended semantics of each status code to ensure proper communication with search engines and browsers.
Mia
Hi Ann! Is it possible for a single page to have multiple 301 redirects? What implications does it have for SEO?
Ann Lin
Hi Mia! It is technically possible for a single page to have multiple 301 redirects, although it's generally not recommended as it can result in a confusing redirect chain and potential dilution of link equity. When multiple 301 redirects are present, search engines may not follow all of them, and the ranking signals may not pass through effectively. It's best to keep the number of redirects to a minimum and ensure a clear and concise redirect path.
Alex
Hi Ann! Can you explain how to handle redirects for mobile-specific URLs when implementing a responsive design?
Ann Lin
Hello Alex! When implementing a responsive design where the same URLs serve both desktop and mobile users, you generally don't need to handle redirects for mobile-specific URLs. Responsive design dynamically adjusts the page layout and elements based on the user's device, so the same URL remains in use. However, if you have specific mobile URLs that you want to redirect to the corresponding responsive page, you can set up redirects accordingly, typically using 301 redirects.
Lucas
Hi Ann! Is it possible to achieve a 301 or 302 redirect without access to server configurations or CMS?
Ann Lin
Hi Lucas! If you don't have access to server configurations or a CMS, achieving a 301 or 302 redirect can be challenging. These types of redirects usually require server-side configuration or the use of CMS capabilities. However, if you have control over the HTML code of the original page, you could consider using JavaScript-based redirects (as mentioned earlier) or meta refresh redirects. Keep in mind that these alternatives may have limitations and may not be as SEO-friendly as server-side redirects.
Emily
Hi Ann! What should I do if I need to change the URL structure of my website? How can I handle the redirects?
Ann Lin
Hello Emily! If you need to change the URL structure of your website, it's important to plan and implement proper redirects. You should set up individual redirects from the old URLs to the corresponding new URLs following the appropriate redirect type (301 or 302). This ensures that both users and search engines are guided to the new URLs, preserving link equity and search engine visibility. Additionally, updating internal links and ensuring proper canonicalization can further improve the URL structure transition.
Julian
Hi Ann! Is it necessary to manually update or resubmit sitemaps after implementing SEO redirects?
Ann Lin
Hi Julian! If you have implemented SEO redirects correctly, it's not always necessary to manually update or resubmit sitemaps. Search engines generally follow the redirect instructions and update their indexes accordingly. However, it's a good practice to monitor your website's performance and crawl reports to ensure the redirects are effectively recognized and processed. If you notice any issues, manually updating or resubmitting sitemaps can help facilitate the recognition of the new URLs.
Hannah
Hi Ann! Are there any SEO implications if I use an HTTP redirect instead of an HTTPS redirect for secure pages?
Ann Lin
Hello Hannah! Using an HTTP redirect instead of an HTTPS redirect for secure pages can have SEO implications. When redirecting from a non-secure (HTTP) URL to a secure (HTTPS) URL, it's recommended to use a secure redirect (HTTPS to HTTPS) to ensure a secure and smooth user experience. This also avoids redirect chains, mixed content warnings, and potential ranking issues due to security concerns raised by search engines. Using secure redirects helps maintain the integrity and security of your website.
Leo
Hi Ann! Can you clarify the difference between a redirect and a canonical tag? When should I use one over the other?
Ann Lin
Hi Leo! A redirect is used to physically send users and search engines from one URL to another, while a canonical tag is used to signal the preferred version of a URL when multiple versions of the same content exist. Generally, redirects are used when permanently moving a page or when altering the URL structure, while canonical tags are used when you want to consolidate the variations of a URL. It's important to choose the appropriate method based on your intended goal and the specific circumstances.
Maya
Hi Ann! How long does it take for SEO redirects to take full effect and for search engines to update their rankings accordingly?
Ann Lin
Hello Maya! The time it takes for SEO redirects to take full effect can vary and depends on various factors such as the crawl frequency of search engines, the size of your website, and the number of URLs that were redirected. In general, search engines should update their rankings and indexes fairly quickly after recognizing the redirects, but it's advisable to monitor the changes and make any necessary adjustments if needed.
Aaron
Hi Ann! What are the potential consequences of not implementing SEO redirects properly?
Ann Lin
Hi Aaron! Not implementing SEO redirects properly can have negative consequences for your website. Some potential consequences include broken or dead links, loss of traffic and search engine rankings, and a poor user experience. It's crucial to ensure that redirects are correctly implemented, tested, and monitored to minimize any adverse effects.
Emma
Hi Ann! Can too many 404 errors resulting from redirects affect my website's SEO performance?
Ann Lin
Hello Emma! Too many 404 errors resulting from redirects can indeed have a negative impact on your website's SEO performance. It indicates to search engines that the requested content no longer exists and can result in loss of link equity and decreased visibility in the search results. It's important to regularly monitor and fix any 404 errors, ensuring that they are redirected or handled appropriately to maintain a healthy website structure.
Oliver
Hi Ann! Should I redirect all my 404 error pages to the homepage? Is that a good practice?
Ann Lin
Hi Oliver! Redirecting all 404 error pages to the homepage is generally not considered a good practice. It can create a frustrating user experience as it doesn't provide the users with the content they were expecting. Instead, it's recommended to evaluate each 404 error page individually and redirect them to the most relevant and suitable alternative page or present a custom 404 page that offers helpful navigation and suggestions to the users.
Oscar
Hi Ann! Can I use a 301 or 302 redirect for internal navigation within my website?
Ann Lin
Hello Oscar! While it's technically possible to use a 301 or 302 redirect for internal navigation within your website, it's not recommended. Redirects are primarily used to direct users and search engines from one URL to another, often for content that has permanently or temporarily moved. For internal navigation within your website, it's best to use regular internal links to maintain a smooth user experience and optimal crawlability.
Lucy
Hi Ann! What are some common mistakes to avoid when implementing SEO redirects?
Ann Lin
Hi Lucy! When implementing SEO redirects, there are some common mistakes to avoid. These include setting up redirect loops, creating long redirect chains, using incorrect redirect types, failing to update internal links, and neglecting to monitor the performance and effectiveness of the redirects. It's important to plan and execute redirects carefully, ensuring they align with your website's structure, user experience, and SEO goals.
Luke
Hi Ann! Can the use of redirects impact the time it takes for a website to be indexed by search engines?
Ann Lin
Hi Luke! The use of redirects itself doesn't significantly impact the time it takes for a website to be indexed by search engines. Search engines typically process redirects fairly quickly, and the indexing process usually focuses on the destination pages. However, if there are numerous crawl errors or redirect issues, it might indirectly affect the indexing process. It's essential to ensure proper implementation and monitoring of redirects to facilitate efficient indexing.
Lily
Hi Ann! Can I use a meta refresh redirect for a temporary page move instead of a 302 redirect?
Ann Lin
Hi Lily! While a meta refresh redirect can be used for temporary page moves, it's generally not recommended for SEO purposes. Search engines may interpret meta refresh redirects as less reliable or manipulative compared to server-side redirects like the 302 redirect. Using a proper 302 redirect is the preferred method for indicating a temporary move, as it communicates the intended temporary nature of the change more clearly.
Penelope
Hi Ann! Are there any specific considerations or precautions to keep in mind when redirecting international pages or site versions?
Ann Lin
Hello Penelope! When redirecting international pages or site versions, there are a few considerations to keep in mind. First, ensure that the redirect happens based on user location or the appropriate language settings. This can help direct users to the appropriate country- or language-specific version of your website. Secondly, use the correct redirect type (usually a 301 redirect) to signal permanent moves to search engines. Lastly, properly implement hreflang annotations to help search engines understand the language and geographical targeting of your website versions.
Austin
Hi Ann! Can I use the 'rel=canonical' tag and a redirect together for the same page?
Ann Lin
Hi Austin! The 'rel=canonical' tag and a redirect serve different purposes and should generally not be used together for the same page. The 'rel=canonical' tag is used to indicate the preferred version of a URL when multiple versions exist, while a redirect physically sends users and search engines from one URL to another. In most cases, using one or the other is sufficient to guide search engines and avoid potential confusion.
Brooklyn
Hi Ann! If I have URLs with parameters or query strings, should I create redirects for each variation?
Ann Lin
Hello Brooklyn! When dealing with URLs with parameters or query strings, it's generally not necessary or practical to create redirects for each variation. Search engines are generally capable of understanding and processing URLs with parameters. However, it's recommended to use canonical tags to specify the preferred version of the URL and avoid any potential duplicate content issues. Additionally, ensuring proper URL parameter handling and utilizing tools like Google's URL Inspection tool can help verify that search engines correctly interpret and index your URL variations.
Leah
Hi Ann! Is it possible to create a redirect directly in the HTML code of a page without server-side configurations?
Ann Lin
Hi Leah! It's not possible to create a redirect directly in the HTML code of a page without server-side configurations. Redirects typically require server-side instructions to properly communicate with search engines and browsers. While some JavaScript-based redirects can be implemented within the HTML code, they may not provide the same level of functionality or SEO benefits as server-side redirects.
Jackson
Hi Ann! How can I handle redirects for renamed or rebranded products on an e-commerce website?
Ann Lin
Hello Jackson! When renaming or rebranding products on an e-commerce website, it's important to handle the redirects properly. You should set up individual redirects from the old product URLs to the corresponding new product URLs. This ensures that any existing inbound links and search engine visibility are preserved. Additionally, updating internal links, updating product information across the website, and promoting the new product names can further reinforce the product renaming or rebranding efforts.
Elliot
Hi Ann! Are there any potential negative consequences of using too many redirects on a website?
Ann Lin
Hi Elliot! Using too many redirects on a website can potentially have negative consequences. Redirect chains and loops can create inefficient crawl paths, dilute link equity, and confuse search engines and users. Additionally, an excessive number of redirects can increase the load time of the affected pages, impacting user experience and potentially leading to lower search engine rankings. It's important to evaluate and optimize the number of redirects to maintain a healthy website structure.
Madison
Hi Ann! Is it possible to implement a redirect without changing the visible URL in the browser's address bar?
Ann Lin
Hello Madison! It's not possible to implement a redirect without changing the visible URL in the browser's address bar. When a redirect occurs, the URL in the address bar typically changes to reflect the target URL to which the user is being redirected. This is necessary for maintaining transparency, ensuring a clear user experience, and indicating to search engines the new location of the content.
James
Hi Ann! Can too many redirects lead to a loss in website traffic and rankings?
Ann Lin
Hi James! Too many redirects can potentially lead to a loss in website traffic and rankings. Redirect chains and loops can create inefficient crawl paths and dilute link equity, resulting in a negative impact on search engine visibility. Additionally, if the redirects are misconfigured or result in broken or inaccessible pages, it can lead to user frustration, lower user engagement, and ultimately affect search engine rankings. It's important to ensure redirects are implemented correctly and audited regularly to maintain a healthy website structure.
Ava
Hi Ann! Can I use JavaScript redirects to hide affiliate links without impacting SEO?
Ann Lin
Hello Ava! Using JavaScript redirects to hide affiliate links can be risky from an SEO perspective. Search engine crawlers may have varying levels of JavaScript rendering capabilities, and if they can't process the redirection properly, it can lead to indexing issues and potentially impact SEO. It's recommended to use server-side redirects for affiliate links or consider alternative methods that don't rely heavily on JavaScript to ensure maximum search engine visibility and SEO-friendliness.
Henry
Hi Ann! How can I handle redirects for a website undergoing a complete redesign?
Ann Lin
Hi Henry! When redesigning a website, it's crucial to handle redirects properly to avoid losing traffic and search engine rankings. It's best to create individual redirects from the old URLs to the corresponding new URLs, ensuring a smooth transition for users and search engines. Additionally, updating internal links, submitting an updated sitemap to search engines, and monitoring for any crawl errors or indexing issues can help facilitate the redesign process and maintain SEO performance.
Violet
Hi Ann! Can competitor websites potentially harm my SEO by using malicious redirects?
Ann Lin
Hello Violet! Competitor websites cannot directly harm your SEO by using malicious redirects. Search engines are generally adept at detecting and handling such practices. If you notice suspicious redirects impacting your website's performance or search engine visibility, it's important to investigate and address those issues promptly. Regular monitoring and security measures like strong site authentication can help protect your website from any malicious activities.
Charlie
Hi Ann! Are there any precautions I should take when implementing redirects on a large-scale website with thousands of URLs?
Ann Lin
Hi Charlie! When implementing redirects on a large-scale website with thousands of URLs, there are a few precautions you should take. First, carefully plan and organize your redirects to ensure accuracy and completeness. Automate the process as much as possible using scripts or redirect management tools. Regularly monitor and audit your redirects using crawl reports and monitoring tools to catch any errors or inconsistencies. Finally, test your redirects thoroughly before and after implementation to minimize any potential negative impact on SEO and user experience.
Aria
Hi Ann! Can I use relative URLs in redirects, or should I always use absolute URLs?
Ann Lin
Hi Aria! It's generally recommended to use absolute URLs in redirects. Absolute URLs include the full domain name and path, providing an unambiguous target for the redirection. While relative URLs (relative to the current page) can work in some cases, they may be less reliable if pages move or if search engines process the redirects without full context. Using absolute URLs helps ensure consistent and accurate redirection across different environments and contexts.
Max
Hi Ann! What role do redirects play in preserving inbound links and organic search rankings during website migrations?
Ann Lin
Hi Max! Redirects play a crucial role in preserving inbound links and organic search rankings during website migrations. By setting up 301 redirects from the old URLs to the corresponding new URLs, you ensure that any existing inbound links continue to deliver traffic and preserve their link equity. This helps maintain search engine rankings, prevents broken links, and provides a seamless user experience during the migration process.

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