How to improve your Amazon SEO?

According to the statistical data, more than 55% of users who prefer to make online purchases, turn to Amazon trading platform to find what they need. It is a reference point for shoppers in our days. Users check this platform at first due to the number of obvious reasons such as a good reputation of this website, an ability to compare prices and find the best price on the web, an ability to read customer feedbacks, and so on. Moreover, users know that in a case of negative experience with this platform, they will obtain a full compensation. All these features make Amazon beneficial for both buyers and sellers. That is why if you would like to target the biggest amount of your potential customers, Amazon is the best platform for these purposes. To get the most from your listing on this trading platform, you will need to implement some search engine optimization tactics to showcase your products and business. 

This article is designed to help you improve your Amazon SEO and make your products visible on this largest online retail platform.  

The principle of products ranking on Amazon

There are several essential ranking factors you need to put in action to improve your Amazon page SEO. If you would like to create a well-optimized product listing, you need to know on which aspects you need to focus on. 

According to Amazon A9 ranking algorithm, a prospective customer sees the following data after a search query:

• click volume;
• product pricing;
• targeted keywords and tags;
• product availability (currently available or in stock);
• sales history;
• customer reviews.

All these aspects can be divided into performance factors and relevance factors. The first group of elements shows what signals Amazon uses to rank products based on how much money they will make by doing so. Relevance factors are the relevancy a product has after a user search.

Let us firstly discuss performance-based ranking factors. First of all, it is a conversion rate. Conversions are apparent Amazon ranking factors. You can use several effective tactics to show Amazon your product is converting well potentially. When it comes to getting a clear picture of conversions, Amazon is quite tricky. You can observe different metrics such as units and sessions, but not enough data to control all situation. 

You can find your conversational data by going to Reports, then Business Reports, Detailed Page Sales and finally Traffic. Here you need to check unit session percentage or in other words the number of sessions. 

To improve your Amazon rankings, you will need to adjust your buy box percentage. For instance, your units ordered per buy box will signal to Amazon that you are converting more. 

You can affect performance-based ranking by your images optimization and product pricing improvement. 

Now, let us have a look at Amazon ranking factors which are based on relevance. Relevance factors are all about the relevancy of the search query and information which is presented on a page. 

To make your page more relevant to user’s query, you need to optimize your product listing title. You need to include the most relevant and targeted keywords in your title and description to help your prospective customers find your products on a page. 

The essential elements you need to include in your title are product brand, short description (color, size, material, quantity), line of the product and for whom this product is designed (children, adults, etc.)