When it comes to bringing in new clients, web SEO marketing is still considered the best solution for almost any business. In addition to being relatively cheap, it allows small companies to increase both their online presence and traffic.
Regardless of whether you already have an SEO marketing strategy or not, web marketing experts recommend to continually look at your plan and make sure it’s working properly. This article will help you make your own genuine SEO marketing strategy or enhance your current one. We’ve gathered all the information you need to know for taking your SEO strategy to the next level.
SEO Marketing Plan Starts With Keywords
Keywords are the starting point for all successful search engine optimization campaigns. To attract new visitors to your site, you need to find relevant keywords with little competition. Ranking highly for 20 low volume keywords often gets you more traffic than ranking for five high volume keywords. Even though it might require more content than ranking for just five keywords, your results are guaranteed to be better.
Content Does Matter
Content plays one of the most significant roles in web SEO marketing. If you want to improve your search rankings and online presence, then make sure your content is relevant, informative and exciting to read. Statistics show that pages that rank high in Google contain more than a thousand words. The recent research made by SerpIQ has revealed that using 2450 words per page is the best option for improving your Google rankings. Long story short, the more content the page has, the higher the position is. Therefore, if you want to rank higher, you better generate more long form content.
Backlinks — Your Secret Tool Against Competitors
Google places a lot of importance on web pages that have other websites linking to them.
Remember, links should be relevant to your site. Contact other resources in your industry to find good backlinks. Perhaps, you have a useful tool or some thrilling content you could share. Whatever it is, make people link back to your website. By increasing the number of relevant backlinks, you improve your search rankings and increase your domain authority.
Discover Social Media Chain Reaction
Social media is a vital component of a successful SEO marketing plan. With millions of users on social media networks such as a Facebook, Twitter, and Instagram, it can be the perfect way to drive lots of traffic to your website. It is also an excellent opportunity to interact with your clients and let them do the advertising for you. Every time someone likes or shares one of your posts, it starts a chain reaction!
Make it Perfect With Images and Infographics
Images increase your page visit and conversion rates. Also, they can be used to generate more traffic. To take your web SEO marketing strategy to the next level, consider infographics. Infographics are big pictures that are very beneficial when used correctly. Not only can they get you hundreds of likes and shares on social media but they can also get you lots of quality backlinks.