Search engine optimization plays a significant role in the web design industry. In case you want your website to rank high, you better pay attention to such a factor as the search engine findability. Remember, your website should be easy to find. Using keywords in your HTML code can help you reach this goal and improve your SEO performance.
Today, we’ll take a closer look at what keywords and key phrases are used in web design. Also, we’ll consider how they can help your websource and what practices you should avoid.
What Are HTML Keywords and How to Use Them in SEO?
Broadly speaking, HTML keywords are the words you are targeting on web pages. Generally, they are the short phrases that reveal the essence of the page content. They are also considered the queries the user might type into a search engine to find your website.
The best way to use keywords is to make sure they are included in your web pages. However, avoid “keyword stuffing,” as it can significantly harm your resource. Just remember that your content should be written for human beings, not for search engines — include some keywords into your web content and make sure that texts sound natural and appealing to readers.
Does Metadata in HTML Code Matter for SEO?
In 2017, search engines don’t use keywords meta tags in their ranking algorithms. Therefore, even if you are planning to include metadata on your pages, ignore the keywords tag. Instead, use the meta description tag, which is much more beneficial for your SEO. Almost all search engines, including Google, use it to describe your web page in their indexes. Even though it doesn’t impact rankings, it does impact what a potential client sees when your listing appear in Google search. Thus, your meta description should be more attractive than someone else’s. Make users visit your website!
Choosing HTML Keywords is Easy as 1-2-3
When selecting the keyword for a web page, focus on just one phrase or main idea per page. Optimizing one page for multiple keywords usually don’t work: such practice tends to confuse not only search engines but readers as well.
Instead of stuffing your texts with different keywords, better start using “long-tail” keywords which are types of more specific keywords that have 3-5 words in the phrase.
However, one thing to be aware of is that most search engines are good at understanding synonyms. Therefore, you better avoid including every variation of a keyword on the website — there is a high probability that Google will recognize certain phrases, meaning the same thing.
For example, you may optimize a web page for “junk removal,” but Google knows that “trash removal” and “debris removal” mean the same thing. As a result, your resource will likely rank for all three terms, even if one is actually included in the website’s content.
Useful SEO Tools to Generate HTML Keywords
You can use a keyword generator as well as other SEO tools to determine the relevant keywords in your HTML code. These solutions are typically called density analyzers since they examine the web page content and tell how many times various phrases are used on the particular page. You can surf the Internet and choose that keyword density tool that fits your needs best.