An optimized website design perfectly serves for both users and search engines. This design is made for users, but follows search engine standards. The primary purpose of SEO-friendly design is to improve the user experience on your site. When developing your site, you should focus on your potential customer needs. Ultimately, search engines will recognize it and reward you with a high-ranking position.
Core components of SEO design
A quality keywords research is essential for your website rankings. It helps users, as well as search engines, find your web source. It is advisable to insert keywords in URLs, titles, descriptions, in hypertext links and at the top of your web page. However, you should not overuse keywords as it may cause search engine penalties.
To make your site search-friendly, you need to format and label your content. Ensure that you have such elements as HTML headings and navigation labels. They help site visitors find the information they want and get even deeper into your site content. Moreover, such SEO elements as title tags and correct URLs are still important as they give users an understanding of your site content. These factors also help Google bots parse your site quickly.
A good website navigation is an essential aspect that can significantly improve your site's user-friendliness. Make sure you have a crawlable link structure to enable search engines to find your site content in the first place. A good website navigation helps Google bots parse the pathways of your site and find the required pages. By implementing contextual links, you give your potential customers more navigation choices and subsequently improve your site authority.
In the contemporary digital world, a responsive website design is a MUST if you would like to have a good online presence. While adapting your site for mobile devices, make sure you leave enough space for navigation using a finger. Avoid using too big or too small buttons and leave a space between sections to make your site mobile-friendly.
The title tag is the most meaningful element of your web page as it shows search engines what your site is about. A title tag should include an accurate description of your content and add keywords and branding. Make sure the most relevant keywords are placed close to the front. Moreover, keep in mind that Google displays only the first 65 characters of your title tag. That is why you need to include the most relevant information in these words sticking to this limit.
Meta description tag serves as a preview for a website content. It is more detailed than title tag and includes more accurate information. Meta tags are placed beneath a listing in the search results. It forms the users' perception of your site and encourages them to open your site. That is why you need to create readable and engaging meta descriptions using relevant keywords.