Search engine optimization and content are two interrelated notions that both influence website rankings. Without well-optimized and relevant content your site may be lost somewhere on the 3rd or even 10th page of search results with no traffic flow at all. It does not matter whether you lead local business or blog, you need to go smarter with your content.
One of the biggest issue website owners face building a content marketing campaign is the necessity to write content which is optimized for search engine and at the same time appeal to average users. Readable and quality content is a MUST for websites which position themselves as reputable and competent in the industry. That is why a close relationship between search engine optimization and relevant content is essential. In this article, you will find some basic SEO copywriting techniques which can make your website visible on search engines.
SEO content tips
Create your content for your targeted audience
It is the number one SEO essentials you need to consider while creating your site content. You need to craft content that appeals to the interests of your potential customers. Your content should help users to solve their problems and perfectly match their needs. It does not mean all your posts should be devoted to your products or services. However, they all should be industry related. You need to assert yourself as an expert in your sector providing your readers with up-to-date and quality information. By doing so, you will obtain new subscribers who will always come back for more details.
Make a good first impression
Let’s imagine that your potential customers follow your site from search results. You should convince them to stay on it or go deeper for more information. Your primary task is to keep the client on your site by engaging them with the quality and useful content. Otherwise, your potential customer may click away and subsequently raise your site bounce rate. In its term, a high bounce rate will result in lower ranking positions. Users would know with whom they are dealing with. That is why you need to provide them with all relevant information about your products and services where you will in the most real sense sell yourself. Make sure you implement a call-to-action technique to entice users. Moreover, you need to accompany your content with quality optimized photos of your business.
Craft attractive headlines
Your headlines serve as a preview to the primary contact. It is the first thing users may evaluate. That is why your headlines should be compelling and attractive. You need to include the most traffic-volume search terms into your headlines to make them visible for search crawlers. You have approximately 60 characters to convey the most significant information about your business. In addition to attractive and well-optimized headline, make sure your meta descriptions are engaging, relevant and further elaborate on the main topic of the particular content.
Implement keyword-reach phrases
To make your content available to both users and search bots, make sure you use relevant to your business and targeted search terms. You need to implement them in correct places such as titles, metadata, ALT tags, URLs and also through the content where it looks natural. You should be aware that search engines evaluate the quality and relevance of your keywords rather than their quantity. That is why you should not stuff your content with search terms.