If your website is not visible on a SERP, then your potential consumers may not even know that you exist on a market. Search engine visibility is vital to boost your website traffic, which in turn can lead to increased click through rates, higher sales and bigger margins of profit. However, not everyone has a time or technical background to perform search engine optimization on their own. In this case, it makes sense to hire a reliable SEO consulting company. If this is the way you choose to go, then you will need to make some necessary inquiries before choosing an experienced SEO consultant.
What does an SEO consultant do?
The first thing you should do is to check how many clients your SEO consultant have and what results on a digital market they achieved.
A reputable SEO consultant will share with you a variety of clients as well as their contact information. A client may not provide you with accurate analytics, but he or she can tell you whether they witnessed a positive impact. You can use this information to investigate what SEO consulting services a consultant provides and check how effective these services for website promotion.
You also need to ask your potential SEO consultant how he intends to increase your search rankings. Some SEO “experts” are very vague in their methods and will not freely discuss them. Try to avoid cooperating with such consultants. Most likely, they are fraudsters. Your consultant needs to explain what kind of consulting SEO services he intends to apply as well as how long you should wait to check the first positive results.
You should require consulting SEO services that adhere to webmaster guidelines. These guidelines specifically prohibit a variety of SEO practices that you have to steer clear of including generating spam content and adding bogus links. If a potential SEO consultant does not follow these guidelines, your website can be relegated to a low ranking, or in some cases, penalized by Google.
If you are a small business owner, you need an SEO consultant who is experienced in improving local search results. A website that is optimised for local SEO should appear when a person searches for keywords relevant to your business. To achieve this goal, your SEO consultant should state to the website’s title tags and meta data descriptions.
Finally, you need to enquire on how your potential SEO consultant gauges a success of his SEO campaigns. To measure a success of an SEO campaign, you have to track how much traffic is being sent to your website as well as its source. Your consultant needs to have experience in using Google Analytics to track any form of improvement in your site’s rankings.