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Cosa dovrei sapere sul SEO per la conoscenza e la sopravvivenza di base?

Più comunemente, ogni recente aggiornamento nell'algoritmo di ricerca successivamente fornito da Google di solito porta molta frustrazione tra i webmaster e i proprietari di siti web. I precedenti aggiornamenti importanti (come Panda e Penguin), così come il più recente (noto come Fred), hanno causato un sacco di gravi perdite nel traffico organico per alcuni siti Web, o almeno picchi improvvisi che scuotevano il mondo della SEO e facevano la domanda ancora più ragionevole. Quindi, diamo una breve recensione del SEO e delle conoscenze di base necessarie sia per una soluzione rapida rispetto alle questioni centrali di importanza attuale, sia per sopravvivere ai prossimi aggiornamenti che incombono sulle prestazioni del traffico del tuo sito Web.

Tieni d'occhio sul traffico del tuo sito web

È ovvio che dovresti continuare a monitorare il traffico organico del tuo sito web e i suoi numeri reali. Tieni presente, tuttavia, che devi prestare un'attenzione più precisa, facendo riferimento a tutti gli aggiornamenti degli algoritmi eventualmente forniti da Google. Utilizza il tuo account Google Analytics o altri strumenti di monitoraggio per analizzare la cronologia più recente per eventuali aumenti sensibili del traffico correlati alle date effettive delle modifiche dell'algoritmo.

In questo modo, sapresti esattamente quali aggiornamenti potrebbero essersi arrestati in modo anomalo. prestazioni sul posto, o ha portato i problemi più gravi per cui è stato probabilmente penalizzato. Conoscendo i tuoi nemici, sarai in grado di leggere correttamente le linee guida e finalmente sistemare tutto.

seo basic knowledge

Prendi in considerazione la rimozione di annunci e affiliati massivi

Il più recente miglioramento dell'algoritmo di Google (Fred) è considerato uno dei principali aggiornamenti di controllo della qualità, in quanto l'impatto più grave è stato registrato in particolare per quei siti Web (più comunemente, i blog), che si sono concentrati principalmente sull'arrivo di troppe pubblicità e sul guadagno di affiliazione , a scapito di contenuti di alta qualità e quindi un'esperienza utente utile e di qualità. In effetti, questi siti web con contenuti troppo poveri ma ancora troppo pesanti con pubblicità diverse sono ora visti da Google come difficilmente in grado di fornire alcun valore reale agli utenti. Di conseguenza, nel prossimo futuro, potremmo ragionevolmente aspettarci che annunci troppo fastidiosi o ingannevoli possano guidare qualsiasi sito web nell'elenco dei primi risultati di ricerca, prima o poi.

Considerando SEO e conoscenze di base per evitare questo penalizzazione, suggerisco di rimuovere quegli annunci più onerosi che si intromettono in una buona esperienza utente. Se ne hai uno, cerca di sbarazzarti degli annunci più fastidiosi atterrati nel mezzo della pagina, tutti i video in autoplay e altri annunci ingannevoli, ad esempio, ammantati per assomigliare ai pulsanti di download. Anche se sei stato fortunato ad evitare questa penalità questa volta, faresti meglio a ripulire il tuo sito web in questo momento.

Diventa SEO-amichevole. Conoscenze di base per una migliore esperienza utente

Più comunemente, lo scopo principale di quasi tutti gli aggiornamenti ricorrenti da parte di Google è l'evoluzione di Internet in un luogo più sicuro e più pulito da esplorare. Ecco i problemi di backbone del SEO e le conoscenze di base di cui hai bisogno per fare le seguenti cose:

  • Usa Schema Markup per far sentire gli utenti consapevoli di ciò che stanno per ottenere sulle tue pagine web una volta che vedono il tuo sito web in SERP.
  • Creare una Sitemap XML per una migliore indicizzazione. Aiuterà i robot di scansione di Google a trovare le tue pagine Web più rapidamente e a capire i tuoi contenuti. Questo di solito porta a un migliore posizionamento.
  • Continua a lavorare sulla struttura logica del tuo sito web. Assicurati che i tuoi URL e le tue pagine web siano pertinenti e riflettano pienamente la struttura del tuo sito.
  • Fai un doppio controllo sui tuoi contenuti per rielaborare qualsiasi testo sottile o di bassa qualità, in modo che i tuoi articoli spazzolati diventino più preziosi e coinvolgente per gli utenti.
  • Controllare che le pagine Web siano ottimizzate per tutti i dispositivi e le piattaforme. Assicurati che tutto sia accessibile e user-friendly sulla tua versione desktop, oltre a funzionare bene su tablet e smartphone.

SEO locale. Conoscenza di base per essere sempre visibile

Oggi, la posizione effettiva dell'utente che effettua la ricerca è diventata ancora più decisiva per quali risultati di ricerca verranno generati da Google. Ora è ancora più facile trovare ciò che stai cercando a portata di mano, grazie al recente aggiornamento di ricerca locale (noto come Possum). Intendo dire che ora la maggior parte di tutti i risultati di ricerca è fortemente influenzata dalla posizione fisica della richiesta di ricerca e dalla sua prossimità alla query di input utilizzata per trovare qualsiasi posizione commerciale o fornitore di servizi nelle vicinanze.

Gestire ora un SEO locale corretto ha bisogno di conoscenze di base per assicurarsi che tutte le informazioni di contatto utilizzate per la ricerca locale siano sempre aggiornate. Suggerisco di fare le seguenti cose:

  • Non esitate a investire un po 'di tempo nella gestione di una ricerca concorrente. Basta controllare i tuoi avversari regionali, come se tu fossi un utente indipendente. Verifica quali parole chiave vengono utilizzate più frequentemente e confrontale con il set principale delle tue.
  • Considerando che il recente aggiornamento di ricerca locale di Google supporta sicuramente più opzioni per le query di ricerca dall'aspetto simile, assicurati di essere classificato bene per ogni possibile variante. In caso di difficoltà in merito a tale problema, utilizzare gli strumenti di monitoraggio per trovare e scegliere come target le parole chiave e le frasi chiave più pertinenti.
  • Naturalmente, non dimenticare di creare la tua pagina personale su Google My Business. Funziona bene in ogni categoria. Inoltre, assicurati di essere elencato in tutte le directory locali. Ti consiglio di utilizzare un software di link building per aiutarti a ottenere più directory locali in cui è elencata la tua attività. Infine, controlla con precisione il nome, l'indirizzo e la posizione della tua attività commerciale menzionati in qualsiasi directory di terze parti.

basic seo

 In conclusione 

Google continua a lavorare sul suo algoritmo di ricerca ogni giorno e non c'è tempo per riposare. Tuttavia, considerando che solo gli aggiornamenti significativi di solito portano l'impatto più grave, puoi sempre tenere d'occhio lo stato attuale delle cose, per fare un passo avanti mantenendo il tuo sito ben preparato per ogni prossimo aggiornamento dell'algoritmo. Fortunatamente, è un compito gestibile sopravvivere nel mondo in continua evoluzione del SEO. La conoscenza di base dei principali algoritmi di Google e la richiesta di serie di azioni comprovate da utilizzo ti aiuteranno a farlo.

Jenny Jones
Thank you for reading the article 'Conoscenze di base SEO - Cosa devo sapere sul SEO di base?' If you have any questions or would like to discuss anything related to the topic, please leave a comment below.
Mark Thompson
Great article, Jenny! SEO basics are so important for website visibility and traffic. I especially liked your explanation of keyword research.
Sarah Smith
I agree, Mark! Keyword research is crucial for targeting the right audience and improving search engine rankings.
Robert Davis
Definitely, Sarah! Keyword research helps in understanding user intent and targeting the right audience effectively.
Jenny Jones
Good question, Adam! One effective way to find relevant keywords is by using online tools like Google Keyword Planner or Semrush. They provide insights into search volume, competition, and related keywords that can be helpful for optimizing your content.
Max Anderson
Absolutely, Michelle! On-page optimization plays a significant role in improving organic search visibility. It's important to make sure all elements are optimized and aligned with the targeted keywords.
Daniel Brown
Absolutely, Max! On-page optimization is the first step towards improving search engine rankings. It's important to pay attention to every detail.
Jenny Jones
That's a great point, Emily! Off-page optimization, particularly backlink building, is crucial for SEO success. Some effective strategies include creating valuable content that naturally attracts backlinks, guest blogging, and engaging with influencers in your industry.
Jenny Jones
Thank you for your feedback, David! I'm glad you found the article helpful. I'll definitely consider creating a follow-up post on advanced SEO techniques. Stay tuned!
Amy Turner
Thank you, Jenny, for this insightful article! I'm new to SEO, and your explanations were easy to understand.
Tom Wilson
I've been struggling with SEO for a while, but your article gave me a fresh perspective. Thanks for sharing, Jenny!
Hannah Johnson
Great job, Jenny! Your article was well-structured and covered all the essential aspects of SEO basics.
Oliver Davis
I've been working in SEO for a few years now, and I still found some helpful tips in your article, Jenny. Well done!
Michael Clark
Well explained, Jenny! Keywords are the key to driving organic traffic. It's important to choose relevant and low-competition keywords.
Natalie Green
Thanks, Jenny! Building quality backlinks seems like a challenging task. I'll try implementing those strategies and see how it goes.
Daniel Johnson
Jenny, your advice on building backlinks is very helpful. I'll definitely give it a try!
Sophia Turner
Thank you for the tips, Jenny! I've been struggling with off-page optimization, and your suggestions have given me direction.
Sophia Wilson
Looking forward to reading the advanced SEO techniques post, Jenny! Your article was informative and easy to follow.
Grace Thompson
Jenny, you have a knack for explaining complex SEO concepts in a simple manner. This article was a great starting point for beginners like me.
Daniel Adams
Thank you, Jenny! Your article has inspired me to dive deeper into SEO and implement the basic techniques on my website.
Sophie Green
Jenny, your article was fantastic! The step-by-step approach made it easy for me to understand and implement SEO basics on my website.
Matthew Brown
As an experienced SEO professional, I appreciate the fresh perspective in your article, Jenny. It's always great to learn and reinforce the basics.
Ella Wilson
Jenny, your article was a helpful reminder of some fundamental SEO techniques. It's important to revisit the basics from time to time.
Liam Davis
Great work, Jenny! Your article provided valuable insights even for seasoned SEO practitioners like me.
Ava Thompson
Max, Michelle, and Sophia, I completely agree with your points on on-page optimization's significance in SEO. It's the first step towards better visibility.
Isabella Clark
Well said, Max, Michelle, and Sophia! On-page optimization is the foundation of any effective SEO strategy.
Lucy Turner
I'm excited about the possibility of an advanced SEO techniques post! Looking forward to learning more from Jenny.
Jennifer White
I couldn't agree more, Mark! Keyword research is the foundation of any successful SEO strategy.
Sophia Lewis
I couldn't agree more with you and Michelle, Max! On-page optimization is crucial for better visibility and attracting organic traffic.
Adam Wilson
Great suggestion, David! I'd love to see a more advanced SEO techniques post from Jenny.
Emily Davis
Agreed, David! Jenny's knowledge and expertise would be beneficial in exploring advanced SEO strategies.
Lucas White
I couldn't agree more, Hannah! Jenny did an excellent job explaining SEO basics, making it easy for beginners to grasp the concepts.
Oliver Wilson
Daniel, building quality backlinks can be time-consuming, but it's definitely worth the effort. Best of luck!
Nathan Adams
Jenny's advice on building backlinks has worked wonders for me. Be patient and persistent, Daniel.
Henry Brown
Grace, I completely agree! Jenny has a talent for breaking down complex SEO concepts into understandable pieces.
Amelia Davis
Absolutely, Grace! Jenny's article was a great starting point for beginners. It sparked my interest in exploring SEO further.
Benjamin Green
Daniel, implementing the basic SEO techniques will definitely have a positive impact on your website's visibility. Best of luck!
Abigail Johnson
Daniel, I've seen tremendous improvement in my website's rankings after applying the basic SEO techniques. I'm sure you'll have the same experience.
Ethan Thompson
Sophie, Jenny's article was a wonderful resource for beginners. I loved how she explained each step in a clear and concise manner.
Zoe Clark
I agree, Sophie! Jenny provided helpful guidance for beginners to understand and implement SEO basics.
David Davis
Liam, as experienced SEO practitioners, it's great to reinforce the basics and gain new insights. Jenny did an excellent job.
Emma Anderson
I couldn't agree more, Liam! Jenny's article was a delightful reminder of some essential SEO techniques.
Samuel Wilson
Jenny's article brought back some fundamentals that I had started to overlook in my SEO strategy. Thanks for the reminder, Emma.
Lily Green
Jenny, thank you for taking the time to answer our comments! Looking forward to your next article.
Daniel Harris
Thanks, Jenny! It's great to see an engaged author interacting with the readers. Can't wait to read more of your work.
Chloe Wilson
I completely agree, Daniel! Jenny's interaction adds a personal touch to the article, making it more engaging for readers.
Grace Davis
Jenny, your expertise and willingness to answer our questions make this article even more valuable. Thank you!
Joseph Clark
Well said, Grace! Jenny's dedication to helping us understand and apply SEO basics is commendable.
Lucy Davis
I couldn't agree more, Joseph! Jenny's expertise and willingness to engage make a significant difference.
Luke Thompson
Absolutely, Lucy! Jenny goes above and beyond in ensuring our questions are answered.
Aiden Brown
Well said, Luke! Jenny's dedication to reader engagement is truly remarkable.
Samuel Thompson
Jenny, this article on SEO basics was fantastic! It helped me understand the foundational concepts better. Looking forward to more articles from you.
Lucas Wilson
Well done, Jenny! The article on SEO basics was clear and easy to follow. It's an excellent resource for beginners.
Emma Green
Jenny, your explanations in the article were spot on! Clear and concise. I'll be applying these basics to my website.
Daniel Johnson
Thank you, Jenny, for demystifying SEO basics. Your article provided a great starting point for someone like me who is new to SEO.
Sophie Turner
Jenny, your article was incredibly helpful! I finally have a better understanding of SEO basics. Thank you.
Matthew Davis
Great work, Jenny! Your article was thorough and informative. I enjoyed reading it.
Ella Clark
Jenny, your expertise shines in the article on SEO basics. It's clear that you have a deep understanding of the subject.
Hannah Thompson
Jenny, I bookmarked your article for future reference. It's a great guide to refer back to when implementing SEO strategies.
Oliver Wilson
Thank you, Jenny, for sharing your knowledge on SEO basics. Your article was a valuable resource for someone like me who wants to improve their website's visibility.
Benjamin Clark
Jenny, your article was a breath of fresh air. I've been looking for a clear and concise guide to SEO basics, and your article provided just that.
Zoe Thompson
I couldn't agree more with all the positive comments, Jenny. Your article was excellent, and I learned a lot about SEO basics.
Daniel Clark
Jenny, your passion for SEO shines through in your article. It's inspiring to learn from someone who genuinely enjoys what they do.
Ethan Green
Jenny, thank you for simplifying SEO basics. Your article has removed a lot of confusion I had about the topic.
Chloe Clark
Jenny, your article was a game-changer for me. Finally, I have a solid understanding of SEO basics. Can't thank you enough!
Joseph White
Thank you, Jenny, for sharing your expertise in such an accessible way. Your article was a joy to read.
Lucy Davis
Jenny, your article on SEO basics was a valuable resource. I appreciate the time and effort you put into creating it.
Luke Thompson
Jenny, I've been following your work for a while now, and your article on SEO basics was just as informative and well-written as I expected.
Aiden Clark
Well done, Jenny! Your article was a great refresher on SEO basics. It's always important to revisit and reinforce the fundamentals.
Mark Turner
Jenny, your article was the perfect introduction to SEO basics. I'm excited to continue learning and implementing these strategies.
Sophia Harris
Thank you, Jenny! Your article has given me a solid understanding of SEO basics. I can't wait to see the positive impact it will have on my website.
Nathan Green
Jenny, your article was a game-changer for me. Finally, I feel equipped to implement effective SEO strategies on my website.
Jacob Clark
Jenny, your passion for SEO shines through in your articles. I'm excited to continue learning from your expertise.
Avery White
I couldn't agree more, Jacob! Jenny's passion for SEO is contagious, and her expertise is highly valuable.
Henry Green
Avery, Jacob, you both captured it perfectly. Jenny's passion for SEO shines through in every article she writes.
Madison Thompson
Henry, Avery, you both hit the nail on the head. Jenny's passion for SEO is contagious and inspiring.
Madison Turner
Jenny, thank you for providing such valuable insights into SEO. Your dedication to sharing your knowledge is commendable.
Evelyn Harris
I couldn't agree more with Madison! Jenny's dedication to sharing her knowledge is truly admirable.
Ethan Adams
Your article was the best resource I've found on SEO basics, Jenny. Keep up the fantastic work!
Charlotte Davis
Well said, Ethan! Jenny's article on SEO basics exceeded my expectations. I look forward to learning more from her.
David Wilson
I couldn't agree more, Ethan! Jenny has a talent for explaining complex concepts in a way that's easy to understand.
Logan Brown
Jenny, your articles have inspired me to dive deeper into SEO. Looking forward to more valuable content from you.
Aaron Turner
Logan, I'm excited to see how Jenny's expert guidance can take our SEO knowledge and strategies to the next level.
Emma Harris
Absolutely, Avery! Jenny's passion and expertise make her articles a joy to read and learn from.
Mia Thompson
Evelyn, I couldn't agree more! Jenny's dedication to educating others on SEO is remarkable.
Ryan Davis
Well said, Evelyn! Jenny's commitment to sharing her knowledge is truly commendable.
Harper Wilson
Charlotte, you put it perfectly! Jenny has a unique ability to explain complex SEO concepts in a clear and concise manner.
Zoe Adams
I couldn't agree more, Charlotte! Jenny's expertise and passion for SEO shine brightly in her articles.
Ella Harris
Absolutely, Henry! Jenny's knowledge and enthusiasm make her articles an enjoyable and educational read.
Brooklyn Brown
Madison, I couldn't agree more. Jenny's articles have motivated me to dive deeper into the world of SEO.
Landon Clark
Well said, Madison! Jenny's passion and expertise make her articles a valuable resource for anyone interested in SEO.

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