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Link Building

Quais técnicas de construção de links serão valiosas em 2018?

Nov 27, 2017

Espera-se que uma série de novas regras de construção de links serão aplicadas no próximo ano. No entanto, os fundamentos permanecerão os mesmos. O próximo ano nos trará as transformações digitais substanciais e as novas tendências de otimização. A chamada inteligência artificial afetará todo o mundo de otimização de mecanismos de busca, exigindo novas abordagens tanto para SEO móvel quanto para desktop e design web. Os webmasters terão de procurar as novas formas de gerar leads. Também se espera que o algoritmo de classificação do primeiro celular do Google altere significativamente sua apresentação atual sobre o mercado digital e faça ajustes no mundo do SEO.

Este artigo é projetado para mostrar aos leitores como o mercado digital vai mudar no próximo ano e o que precisamos esperar dessas mudanças.

seo backlinks 2018

Backlinks como motor de SEO em 2018

Durante os últimos anos, as regras de construção de links foram alteradas várias vezes. No entanto, os fundamentos sempre permanecem os mesmos. O principal objetivo da otimização de mecanismos de pesquisa é ainda fornecer conteúdo informativo e informativo aos leitores. Se o seu conteúdo valer a pena ler, provavelmente será compartilhado entre usuários que lhe proporcionará um suco de link orgânico.

Os backlinks continuarão a ser um motor de otimização de mecanismos de pesquisa em 2018 e além. Os backlinks de qualidade, juntamente com uma estrutura e design bem-otimizados do site, trarão o tráfego direcionado para o destino favorito dos seus sites e sites corporativos. O Google determinará a qualidade e a relevância do seu site, com base na autoridade dos sites dos quais vêm os links. Essa abordagem permanece estável desde a última atualização do Google Panda.

Tendências de construção de link esperado em 2018

Os backlinks determinarão a reputação, a autoridade e a credibilidade do seu site;
Todo o marketing digital será conduzido pela qualidade do conteúdo ;
A concorrência será maior do que hoje em dia;
A relevância das palavras-chave é de grande importância;
O suco do link deve vir apenas de sites confiáveis.

seo backlinks

Maneiras à prova de futuro para criar backlinks de qualidade

Ainda estamos longe de 2018, mas você já deve conhecer algumas mudanças futuras que experimentaremos em frente. Você deve saber quais as estratégias de construção de links que serão poderosas para o seu negócio e o que você deve parar de implementar para fins de promoções. As seguintes estratégias de construção de link à prova de futuro irão ajudá-lo a acompanhar as atualizações de marketing digital importantes.

Construa seu link manualmente

Atualmente, muitos webmasters e Especialistas em SEO vão para automatizar seus procedimentos de construção de links. Claro, isso pode economizar significativamente seu tempo, mas não trará os mesmos resultados positivos, pois você pode fazer tudo manualmente. Eu aconselho você a não automatizar seus procedimentos de mala direta usando cartas arquivadas por formulário criadas por um programa. Tais e-mails não atrairão a atenção do usuário e criarão uma impressão errada sobre sua marca. Em vez disso, escreva seus e-mails, colocando sua alma em cada um. No entanto, não se restringe a usar um esboço geral para este propósito.

Faça um acento na qualidade do seu conteúdo

Em 2018, o conteúdo permanecerá para jogar o papel mais importante no SEO. Então, antes de começar a procurar os locais potenciais para colocar um backlink, certifique-se de ter uma razão pela qual eles devem se relacionar com você em primeiro lugar. O conteúdo é sempre um lugar certo para iniciar o processo de otimização do site. Para que as pessoas percebam sua marca, você precisa criar artigos baseados em pesquisa de alta qualidade que tenham algum valor para os leitores.

Ivan Konovalov

Thank you for reading my article on SEO Backlinks in 2018. If you have any questions or would like further clarification on any points, feel free to ask!

Melissa Reynolds

Great article, Ivan! It's clear and concise. Can you provide some tips on how to build quality backlinks in 2018?

Ivan Konovalov

Thank you, Melissa! Building quality backlinks is crucial for SEO success. In 2018, focus on creating valuable content that others would naturally want to link back to. Additionally, guest posting on authoritative sites and engaging with relevant influencers can help in building quality backlinks.

Christopher James

Ivan, thanks for the article. Do you think backlinks will still be important for SEO in the future?

Ivan Konovalov

Hi Christopher! Yes, backlinks will continue to play a significant role in SEO. Search engines consider backlinks as votes of confidence, indicating the credibility and authority of a website. However, the emphasis is now more on quality rather than quantity. It's important to focus on earning relevant and authoritative backlinks.

Sarah Parker

Ivan, what are your thoughts on link building through social media platforms?

Ivan Konovalov

Hi Sarah! Link building through social media platforms can be beneficial. Sharing your content on social media can attract attention, engagement, and potential backlinks from other users. However, keep in mind that social media links may not have the same weightage as editorial backlinks. It's best to have a diversified backlink profile.

Adam Thompson

Ivan, I've heard about 'nofollow' links. Are they still important in SEO?

Ivan Konovalov

Hi Adam! 'Nofollow' links do not pass link juice and are believed to have no direct impact on SEO rankings. However, they can still be valuable for generating referral traffic and brand exposure. It's good practice to have a mix of 'nofollow' and 'dofollow' links as part of a healthy backlink portfolio.

Sophia Lee

Ivan, what are your thoughts on using paid backlink services?

Ivan Konovalov

Hi Sophia! Paid backlink services that promise quick and easy backlinks should be approached with caution. Search engines have become smarter in detecting manipulative practices, and engaging in such services can lead to penalties. It's always better to focus on organic and natural link building strategies for long-term SEO success.

Eric Wilson

Ivan, can you provide some examples of authoritative websites for guest posting?

Ivan Konovalov

Hi Eric! Some examples of authoritative websites for guest posting are Forbes, Huffington Post, Entrepreneur, and Inc. These sites have a strong online presence and can provide valuable backlinks if you can contribute high-quality content that meets their guidelines.

Laura Anderson

Ivan, what are your thoughts on using infographics for link building?

Ivan Konovalov

Hi Laura! Infographics can be an effective tool for link building. They are visually appealing and shareable, making them more likely to be linked to and shared by others. Creating informative and well-designed infographics can help attract backlinks and increase brand visibility.

Daniel Taylor

Ivan, is it important to regularly audit and disavow bad backlinks?

Ivan Konovalov

Hi Daniel! Regularly auditing and disavowing bad backlinks is important to maintain a healthy backlink profile. Low-quality or spammy backlinks can harm your SEO efforts. By identifying and disavowing such backlinks, you can prevent any negative impact on your website's rankings and reputation.

Maria Sanchez

Ivan, what are some common mistakes to avoid in link building?

Ivan Konovalov

Hi Maria! Some common mistakes to avoid in link building include focusing solely on quantity over quality, relying on unethical practices like buying links, and neglecting to diversify your backlink profile by targeting a wide range of relevant sources. It's important to prioritize building natural and authoritative backlinks for long-term SEO success.

Robert Davis

Ivan, do you have any tips for building backlinks for local businesses?

Ivan Konovalov

Hi Robert! Building backlinks for local businesses can be done through various strategies. Some tips include optimizing your Google My Business listing, getting listed in local directories, networking with other local businesses or organizations, and participating in community events. Local link building can help improve your website's visibility in relevant local searches.

Emily Roberts

Ivan, is there a specific ratio of anchor text types to use in backlinks?

Ivan Konovalov

Hi Emily! While there is no specific ratio set in stone, it's generally recommended to have a balanced mix of anchor text types. Include variations like branded, naked (URL-based), generic, and partial match keywords. Having a diverse anchor text profile appears more natural to search engines and helps avoid over-optimization.

Jason Thompson

Ivan, how long does it typically take to see results from link building efforts?

Ivan Konovalov

Hi Jason! The time it takes to see results from link building efforts can vary depending on various factors such as the competitiveness of your niche, the quality and quantity of acquired backlinks, and the overall SEO strategy. Generally, it's a long-term process, but with consistent and quality link building, you can start seeing improvements over time.

Sophia Lee

Thank you, Ivan, for your detailed response!

Katherine Wright

Ivan, what are your thoughts on using directories for building backlinks?

Ivan Konovalov

Hi Katherine! When it comes to using directories for backlinks, it's important to be selective. Focus on high-quality directories that are relevant to your niche and have a good reputation. Avoid low-quality directories that are solely created for the purpose of link building. Quality is key when it comes to any link building strategy, including directories.

Kevin Adams

Ivan, what are your thoughts on link building through blog comments?

Ivan Konovalov

Hi Kevin! Link building through blog comments can be valuable if done properly. Instead of solely focusing on leaving a link, aim to provide insightful and meaningful comments that contribute to the discussion. By adding value to the conversation, you increase the chances of attracting natural backlinks and building relationships with other bloggers.

Karen Collins

Ivan, what are your thoughts on link building for e-commerce websites?

Ivan Konovalov

Hi Karen! Link building for e-commerce websites can be challenging due to the competitive nature of the industry. Some strategies to consider are creating high-quality product content, reaching out to bloggers or influencers in your niche for product reviews, and leveraging social media and customer testimonials. Building a strong brand presence and reputation can also help attract natural backlinks.

Steven Taylor

Ivan, what are your thoughts on internal linking for SEO?

Ivan Konovalov

Hi Steven! Internal linking is an important aspect of SEO. It helps search engines understand your website's structure and hierarchy, improves navigation for users, and distributes link equity across your site. By strategically linking relevant pages within your website, you can enhance the overall user experience and improve the visibility of your content in search results.

Linda Adams

Ivan, how can I encourage others to link back to my website?

Ivan Konovalov

Hi Linda! There are several ways to encourage others to link back to your website. First, create high-quality and shareable content that provides value to your target audience. Second, leverage your network and engage with influencers or other relevant websites in your industry. Finally, actively promote your content through social media and other marketing channels to increase its visibility and attract natural backlinks.

Brian Wilson

Ivan, what are some effective strategies for link building on a limited budget?

Ivan Konovalov

Hi Brian! Link building on a limited budget is possible through various strategies. You can focus on creating valuable content that naturally attracts backlinks, engaging in guest blogging opportunities, participating in industry forums or communities, and leveraging social media platforms. Building relationships with influencers and other relevant websites can also lead to opportunities for natural backlinks without financial costs.

Michelle Harris

Ivan, what are the risks of participating in link schemes for quick backlinks?

Ivan Konovalov

Hi Michelle! Participating in link schemes for quick backlinks can pose significant risks to your website's SEO performance. Search engines like Google penalize websites that engage in manipulative practices. These penalties can result in loss of organic visibility and traffic. It's best to focus on organic and natural link building methods for long-term SEO success.

Douglas Thomas

Ivan, how often should I update my backlink profile?

Ivan Konovalov

Hi Douglas! It's a good practice to regularly monitor and update your backlink profile. This includes auditing the quality of existing backlinks, disavowing any harmful or low-quality links, and actively seeking new opportunities for acquiring quality backlinks. By continuously optimizing your backlink profile, you can maintain a healthy and effective link building strategy.

Samuel Turner

Ivan, what are your thoughts on reciprocal linking?

Ivan Konovalov

Hi Samuel! Reciprocal linking, where two websites agree to link to each other, can be done in a natural and non-manipulative way. However, excessive reciprocal linking solely for the purpose of manipulating search engine rankings can be harmful. It's best to focus on building organic backlinks that are earned through valuable content and genuine relationships.

Andrew Carter

Ivan, how can I identify potential backlink opportunities?

Ivan Konovalov

Hi Andrew! Identifying potential backlink opportunities requires research and analysis. Start by analyzing your competitors' backlink profiles to find websites that may also be interested in linking to your content. Additionally, look for authoritative sites and industry influencers that may be relevant to your content. Engaging in social listening and monitoring discussions can also help identify potential backlink opportunities.

Rebecca Walker

Ivan, what role do anchor texts play in backlinks?

Ivan Konovalov

Hi Rebecca! Anchor texts are the clickable words or phrases used in hyperlinks. They provide context and relevancy to the linked page. Search engines use anchor texts as signals to understand the content and relevance of a webpage. It's important to use relevant and descriptive anchor texts that accurately represent the linked page, rather than using generic or keyword-stuffed anchor texts.

Jessica Stewart

Ivan, how can I recover from a Google penalty related to backlinks?

Ivan Konovalov

Hi Jessica! Recovering from a Google penalty related to backlinks can be a complex process. Start by identifying the cause of the penalty, such as low-quality or unnatural backlinks. Once identified, take steps to remove or disavow those harmful links. Submit a reconsideration request to Google once the issues are resolved and provide documentation of the actions taken. It may take time, but with diligent efforts, you can recover from a backlink-related penalty.

Jonathan Thompson

Ivan, what are your thoughts on using press releases for link building?

Ivan Konovalov

Hi Jonathan! Press releases can be used as a part of your link building strategy, but it's important to approach them with caution. Press releases should be newsworthy and provide valuable information, rather than simply being a way to gain backlinks. Focus on distributing press releases through reputable channels and ensure they offer value to readers to increase the chances of getting natural backlinks through media coverage.

Oliver Morris

Ivan, how can I track my backlinks and their impact on my SEO?

Ivan Konovalov

Hi Oliver! Tracking your backlinks and their impact on SEO can be done using various tools and techniques. Implementing tools like Google Search Console, Moz, or Ahrefs can help monitor your backlinks and analyze their impact on organic visibility, rankings, and traffic. Regularly reviewing these metrics can provide insights into the effectiveness of your link building efforts.

Sophia Lee

Ivan, thanks for sharing your expertise on SEO backlinks!

David Turner

Ivan, what are your thoughts on using private blog networks for link building?

Ivan Konovalov

Hi David! Using private blog networks (PBNs) for link building is considered a black hat SEO tactic and is strongly discouraged. Search engines like Google actively penalize websites that engage in such practices. PBNs are deceptive and do not provide value to users. It's best to focus on building organic and valuable backlinks through legitimate strategies for long-term SEO success.

Melissa Reynolds

Ivan, what are some common misconceptions about link building?

Ivan Konovalov

Hi Melissa! Some common misconceptions about link building include believing that quantity of backlinks is more important than quality, thinking that all backlinks are equal in value, and assuming that link building is a one-time task. It's vital to prioritize quality over quantity, focus on relevant and authoritative sources, and consistently work on building and maintaining a healthy link profile.

Sarah Parker

Ivan, how can I differentiate between high-quality and low-quality backlinks?

Ivan Konovalov

Hi Sarah! Differentiating between high-quality and low-quality backlinks requires careful analysis. High-quality backlinks tend to come from authoritative and reputable websites in your industry. They are relevant to your content and are earned naturally. On the other hand, low-quality backlinks often come from spammy or irrelevant sources, have poor website metrics, and may be acquired through manipulative tactics.

Emma Anderson

Ivan, how can I build backlinks for a new website?

Ivan Konovalov

Hi Emma! Building backlinks for a new website can be challenging, but there are strategies you can employ. Firstly, focus on creating high-quality and valuable content that naturally attracts backlinks. Actively promote your content through social media, email outreach, and networking. Seek opportunities for guest blogging on relevant sites and engage with influencers in your industry. It takes time, but with persistence, you can build a strong backlink profile for your new website.

Jason Adams

Ivan, how important is the anchor text for SEO?

Ivan Konovalov

Hi Jason! Anchor text plays a significant role in SEO. It helps search engines understand the content and relevance of the linked page. It's important to use descriptive and relevant anchor text that accurately represents the linked page's content. However, it's crucial to avoid over-optimized anchor texts or exact match keywords, as they can be seen as manipulative by search engines.

Liam Thomas

Ivan, should I prioritize quantity or quality when building backlinks?

Ivan Konovalov

Hi Liam! When building backlinks, it's crucial to prioritize quality over quantity. High-quality backlinks from authoritative and relevant sources are more valuable for SEO than a large number of low-quality backlinks. Focus on earning natural and authoritative backlinks through valuable content, guest posting, and building relationships with other reputable websites in your industry.

Sophie Wright

Ivan, what are the benefits of link building beyond SEO?

Ivan Konovalov

Hi Sophie! Link building has benefits beyond SEO. It can help increase brand visibility and awareness by gaining exposure on other relevant websites. Backlinks can drive referral traffic to your site, potentially leading to new customers or clients. Additionally, building relationships with influencers and other websites can result in collaborations, partnerships, and opportunities for growth beyond search engine rankings.

Michael Davis

Ivan, do search engines differentiate between follow and nofollow links?

Ivan Konovalov

Hi Michael! Yes, search engines like Google differentiate between follow and nofollow links. Follow links are seen as endorsements and pass link equity, helping improve the linked page's authority and rankings. Nofollow links, on the other hand, do not pass link equity and are not considered endorsements, but they can still drive referral traffic and contribute to overall website visibility.

Emily White

Ivan, can link building help improve my website's domain authority?

Ivan Konovalov

Hi Emily! Yes, link building can contribute to improving your website's domain authority. Domain authority is a metric that reflects the overall reputation and authority of a website. High-quality backlinks from reputable and relevant sources can enhance your website's domain authority over time. Focus on building a strong backlink profile through legitimate and valuable link building strategies.

Jacob Lewis

Ivan, how can I build backlinks without creating new content?

Ivan Konovalov

Hi Jacob! Building backlinks without creating new content can be done through various strategies. For example, you can reach out to relevant websites or bloggers and offer them your existing content as a resource or reference. You can also engage in guest blogging opportunities or collaborate with others to create content that links back to your website. Additionally, updating and repurposing your old content can attract new backlinks.

Joshua Hill

Ivan, what are some challenges to be aware of when building backlinks?

Ivan Konovalov

Hi Joshua! When building backlinks, some challenges to be aware of include: finding relevant and authoritative sources, avoiding manipulative practices or link schemes that can lead to penalties, building natural relationships with influencers and website owners, and continuously monitoring and maintaining your backlink profile. It's important to approach link building with a long-term strategy and focus on quality rather than shortcuts.

Olivia Clark

Ivan, what are some effective ways to reach out for guest blogging opportunities?

Ivan Konovalov

Hi Olivia! When reaching out for guest blogging opportunities, it's essential to personalize your approach and provide value to the host website. Research the target website's content and audience to understand what topics and style would resonate with them. Craft a compelling pitch highlighting the value you can bring to their readers. Building relationships beforehand and offering exclusive content can increase your chances of securing guest blogging opportunities.

James Wilson

Ivan, what is the role of content relevance in backlinks?

Ivan Konovalov

Hi James! Content relevance is crucial in backlinks. Search engines consider the context and relevance of the linking page and anchor text to evaluate the quality and value of the backlink. It's important to acquire backlinks from websites and content that are relevant to your own. Relevant backlinks contribute to the overall authority and credibility of your website in the eyes of search engines.

Ethan Cooper

Ivan, how can I leverage influencer marketing for link building?

Ivan Konovalov

Hi Ethan! Influencer marketing can be a valuable strategy for link building. Identify influencers in your industry who have a strong online presence and engaged following. Develop genuine relationships with them by engaging with their content and offering value. Collaborate on content creation or invite them to contribute to your blog. When influencers share or link to your content, it can attract natural backlinks and increase your website's visibility.

Ellie Johnson

Ivan, how can I find broken backlink opportunities?

Ivan Konovalov

Hi Ellie! Finding broken backlink opportunities involves searching for broken links on authoritative websites relevant to your industry. You can utilize tools like Broken Link Checker, Ahrefs, or Check My Links to identify broken links on target websites. Once identified, reach out to the website owner or webmaster, informing them about the broken link and suggesting your content as a replacement. It offers value to the website's users and increases your chances of getting a backlink.

Jacob Thompson

Ivan, what are some key metrics to consider when evaluating the quality of a backlink?

Ivan Konovalov

Hi Jacob! Some key metrics to consider when evaluating the quality of a backlink include the authority and relevance of the linking domain, the overall trustworthiness and credibility of the website, the relevance of the linking page's content, the number and quality of backlinks pointing to the linking domain, and the organic visibility and traffic of the website. Analyzing these metrics can help gauge the quality and value of a backlink.

Sophia Adams

Ivan, how can I build backlinks for a local service-based business?

Ivan Konovalov

Hi Sophia! Building backlinks for a local service-based business can be done through several strategies. Focus on optimizing your Google My Business listing, getting listed in local directories or industry-specific directories, participating in local events or sponsorships, and leveraging local relationships and partnerships. Engaging with local influencers and community organizations can also open up opportunities for relevant backlinks.

Michelle White

Ivan, how can I encourage natural backlinks to my content?

Ivan Konovalov

Hi Michelle! Encouraging natural backlinks to your content starts with creating valuable and shareable content that resonates with your target audience. Focus on providing unique insights, conducting original research, or creating visually appealing content like infographics or videos. Actively promote your content through social media, email outreach, and networking. By consistently delivering value and engaging with your audience, you increase the chances of attracting natural backlinks.

Sophie Martin

Ivan, what are some effective ways to earn backlinks from industry influencers?

Ivan Konovalov

Hi Sophie! Earning backlinks from industry influencers requires building genuine relationships and offering them value. Start by engaging with their content, sharing it, and leaving meaningful comments. Use social media platforms to connect with them and showcase your expertise. Collaborate on content creation, invite them for interviews or guest blog posts, and offer to promote their content in return. Building a mutually beneficial relationship increases the chances of earning backlinks from influencers.

Laura Scott

Ivan, what are some link building strategies for small businesses on a tight budget?

Ivan Konovalov

Hi Laura! Link building strategies for small businesses on a tight budget include focusing on creating valuable and shareable content, engaging in guest blogging opportunities, actively participating in industry forums or communities, leveraging social media to promote your content and engage with influencers or other businesses, and building relationships with other small businesses for potential collaborations and natural backlink opportunities.

Michael Wilson

Ivan, how do you determine the quality of a potential backlink source?

Ivan Konovalov

Hi Michael! Determining the quality of a potential backlink source involves considering factors such as the domain authority and relevance of the website, the overall traffic and visibility, the credibility and trustworthiness of the website, the quality of the content they produce, and the number and quality of backlinks pointing to the website. These factors can help assess the potential value and impact of a backlink from that source.

Emily Turner

Ivan, what are some effective strategies for acquiring backlinks for a blog?

Ivan Konovalov

Hi Emily! Some effective strategies for acquiring backlinks for a blog include creating high-quality and valuable content that naturally attracts backlinks, actively promoting your blog through social media and networking, participating in guest blogging opportunities, engaging with other bloggers and relevant websites in your niche, and providing valuable insights and comments on industry forums or communities.

Ivan Konovalov

Thank you all for your insightful questions and engagement in this discussion. I hope this article and the answers provided have been helpful in understanding the importance and strategies of link building in 2018 and beyond. If you have any more questions, feel free to ask. Happy link building!

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Quais técnicas de construção de links serão valiosas em 2018?

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