Nowadays, about 97% of consumers are using search engines to find a local product or service provider they need. The above data is based on the official report by Google. It means that today building a strong presence on the Internet is among the issues of top-importance, particularly in terms of SEO marketing online. No matter what your industry is, which market niche you are targeted at, or what scale your business has at the moment. So, let’s look through the most crucial components of SEO and online marketing, which will assist you in achieving the ultimate goal - attract as many visitors as possible to develop them into real customers of your products or services.
Your website is a real online base for your business
Any kind of business, of any possible capacity, must have a website. Let’s face it - having a solid online presence is the very basics no commercial doing can survive without. First of all, it’s needed to say welcome to all potential local customers, by displaying your availability list, working hours, most suitable routes to reach your actual location, etc. Having this information displayed on your website is quite an easy task. For the cheapest and easiest example, it can be handled using WordPress, a free framework for content management and blogging. However, investing some funds to create your own online platform will give you much stronger authority and more serious online presence. That’s why I don’t recommend skimping on it. And don’t hesitate to act this way, because according to the official statistics as far as 2013, about 70% of users had already been making their retail purchases online. And don’t forget that today people are more and more likely to share their preferences and opinions on products and services they love. After all, doing SEO marketing online can give you a unique opportunity to promote your business via social media, thus driving your income generating prospects for even more.
Set a strong focus on Social Media, SEO and Online Marketing
Let’s imagine that we have successfully launched a fine and user-friendly website. Once we have done it, it’s time to think about your online visibility. I mean here that your website should be attractive to the search engines like Google, for your online store to be found among the first search results. And here comes SEO marketing online, as according to official data, over 89% of online visitors are looking for products they need via search engines like Google. If you’re not completely aware of this subject, I strongly recommend getting the basic briefing first and foremost. As for me, I suggest browsing for the SEO starter by Google. It is a truly comprehensive, yet not too massive review to help you understand the very basics of the website optimization process.
At last, let’s get down to social media, as it’s a really important tool for building a strong online presence for your business, as well as gaining more loyal customers, in-turn engaging more undeveloped clients to your website. You will need to represent your business via blogs and social channels, like Facebook, Twitter, Google+, LinkedIn, YouTube, etc. Yes, they all are worth your efforts, or even hiring an SMM (a.k.a. Social Media Marketing) expert. Just have some convincing figures, as, for example, Instagram has an estimated audience coming up to 160 million users. Sounds quite promising, eh? That’s why I recommend being serious here, as engaging as much users’ attention is the core component of any commercial success online. And don’t forget that building a strong customer loyalty for your brand name has a very long-lasting action. It works rather simply, as your strong online presence has a would-be “snowball effect”. I mean that when managed right, your SEO and online marketing can evolve into a self-driving engine paving the way to your commercial success for years.