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Amazon SEO

Quali sono gli strumenti che possono essere utilizzati per condurre ricerche di parole chiave su Amazon?

by
Nov 23, 2017

La ricerca per parole chiave è una fase significativa della tua campagna di ottimizzazione dei motori di ricerca di Amazon. L'accesso appropriato alle parole chiave di ricerca Amazon mirate può aumentare le entrate e migliorare la posizione in classifica dei prodotti.

Probabilmente hai visto titoli di prodotto troppo ottimizzati che includono molte informazioni irrilevanti con parole chiave su Amazon. Tuttavia, dobbiamo ammettere che questi prodotti hanno un punteggio elevato nella pagina dei risultati di ricerca di Amazon. Potresti chiederti perché gli utenti fanno clic su titoli di questo tipo e acquistano questi prodotti. In realtà, agli utenti non piacciono naturalmente tali titoli, ma l'algoritmo di Amazon li trova rilevanti e descrittivi. Questo è il motivo per cui potresti dover affrontare tali titoli nella parte superiore della pagina dei risultati di ricerca di Amazon. I commercianti online che utilizzano questi titoli lunghi sanno come funziona l'algoritmo di Amazon A9. Per creare titoli ottimamente ottimizzati, i commercianti online conducono una ricerca di parole chiave per identificare i termini esatti di ricerca che desiderano scegliere come target. Con l'esclusivo strumento di ricerca di parole chiave di Amazon, determinano un volume di ricerca delle parole chiave future e incorporano variazioni adatte nel titolo del prodotto, nella descrizione, nei punti elenco, nelle domande frequenti, nei commenti e persino nelle immagini.

In questo articolo, discuteremo quali strumenti è possibile utilizzare per trovare i termini di ricerca più pertinenti per il tuo prodotto e come può aiutarti a migliorare le classifiche e le vendite. Diamo uno sguardo più da vicino agli strumenti professionali e alle strategie pratiche per trovare parole chiave perfette per il tuo business online.

Strumenti di ricerca di parole chiave di Amazon

  • Google Keyword Planner

Lo Strumento di pianificazione delle parole chiave di Google è uno strumento di ricerca di parole chiave professionale che sono disponibili per il vasto pubblico. È gratuito e facile da usare. Inoltre, fornisce i dati più precisi. Questo strumento può aiutarti a stimare un volume di ricerca per qualsiasi parola chiave e frase chiave. Inoltre, ti dà l'opportunità di trovare altre frasi correlate. Ogni minuto Google raccoglie terabyte di dati, ecco perché Google Keyword Planner è il luogo in cui è possibile ottenere statistiche precise sul numero di ricerche ricevute da una determinata parola chiave o frase. Puoi restringere la ricerca per area geografica e caratteristiche del pubblico (età, sesso, ecc.). È particolarmente utile se desideri promuovere i tuoi prodotti su Amazon o su altre piattaforme di trading.


Per iniziare a utilizzare Google Keyword Planner, è necessario creare un account AdWords gratuito. Una volta ottenuto il tuo account, troverai lo Strumento di pianificazione delle parole chiave nella scheda Strumenti. Qui puoi iniziare la ricerca con alcune parole chiave principali e passare gradualmente a termini di ricerca long tail più specifici che gli utenti stanno cercando. Per eseguire questa operazione, è necessario aprire la sezione "Trova nuove parole chiave e ottenere i dati sul volume di ricerca" e inserire la parola chiave mirata nella scheda "Il tuo prodotto o servizio". Infine, fai clic sul pulsante "Ottieni idee". Di conseguenza, otterrai un elenco di parole chiave correlate. Tuttavia, devi assicurarti di cercare per idee per le parole chiave, non per idee dei gruppi di annunci.

Google Keyword Planner fornirà le ricerche mensili medie per parole chiave correlate. Un volume di ricerca effettivo su Amazon può differire dai dati che otterrai in GKP. Tuttavia, questi dati saranno relativamente gli stessi, che ti aiutano a determinare quali parole chiave ti daranno più traffico su Amazon.

Una descrizione dettagliata di altri strumenti di ricerca di parole chiave di Amazon che puoi trovare su pagina Semalt Questions and Answers .

Ross Barber
Thank you all for reading my article on Amazon Keyword Search! I hope you found it helpful. If you have any questions or comments, please feel free to ask.
Jonathan
Great article, Ross! I've been struggling with keyword research on Amazon, and this was really informative. Thanks!
Ross Barber
Thank you, Jonathan! I'm glad you found it helpful. If you have any specific questions about conducting keyword research for your Amazon product page, let me know.
Emily
I learned a lot from your article, Ross. Keyword research is so important for Amazon sellers, and your tips were spot on. Thank you!
Ross Barber
Thank you, Emily! I appreciate your kind words. If there's anything else you'd like to know about Amazon keyword research, feel free to ask.
Jennifer
Ross, I've been struggling to find the right keywords for my Amazon listings. Your article gave me a clear framework to follow. Thank you!
Ross Barber
You're welcome, Jennifer! I'm glad I could help. Feel free to ask if you have any questions about implementing the keyword research framework for your Amazon listings.
Richard
Ross, your article was a game-changer for my Amazon business. I implemented your keyword research strategies, and my product's visibility has improved significantly. Thank you!
Ross Barber
That's fantastic to hear, Richard! I'm thrilled that my strategies have made a positive impact on your Amazon business. If you need any further assistance, don't hesitate to reach out.
Sarah
Ross, your insights on Amazon keyword research were invaluable. I've already started implementing them and can't wait to see the results. Thank you!
Ross Barber
Thank you, Sarah! I'm glad you found my insights valuable. Wishing you success with implementing the keyword research techniques on Amazon!
Paul
Ross, your article was a breath of fresh air. It's hard to find reliable information on Amazon keyword research, but your article was thorough and practical. Thank you!
Ross Barber
I appreciate your kind words, Paul! It's my aim to provide reliable and practical information to help Amazon sellers with their keyword research. If you have any specific questions, feel free to ask.
Daniel
Great article, Ross! Your step-by-step approach to Amazon keyword research was easy to follow. Thank you for sharing your expertise!
Ross Barber
You're welcome, Daniel! I'm glad you found the step-by-step approach helpful. If you need any further guidance or have questions, feel free to ask.
Rebecca
Ross, your article was a game-changer for me. I was struggling to get my Amazon product noticed, but your keyword research tips have significantly improved its visibility. Thank you so much!
Ross Barber
I'm thrilled to hear that, Rebecca! It's wonderful that my tips have made a difference in improving your Amazon product's visibility. If you have any more questions or need additional guidance, feel free to ask.
Mark
Ross, your article was a goldmine of information. I've struggled with keyword research on Amazon, but your article gave me the guidance I needed. Thank you!
Ross Barber
You're very welcome, Mark! I'm glad my article provided you with the guidance you needed for Amazon keyword research. If you have any further questions or need assistance, feel free to let me know.
Laura
Ross, your article was like a lightbulb moment for me. I now have a better understanding of how to conduct keyword research on Amazon. Thank you!
Ross Barber
I'm glad my article gave you a lightbulb moment, Laura! If there's anything else you'd like to know about conducting keyword research on Amazon, don't hesitate to ask.
Michael
Ross, your article was a game-changer for my Amazon business. I've already started implementing your keyword research strategies, and I'm excited to see the results. Thank you!
Ross Barber
That's great to hear, Michael! I'm excited for you too. Remember, if you have any questions or need further assistance, feel free to reach out. Wishing you success!
Laura
Ross, do you have any tips for finding keyword variations for Amazon product listings?
Ross Barber
Absolutely, Laura! When looking for keyword variations, you can utilize keyword research tools, analyze competitor listings, and consider customer language and synonyms. These methods can help you uncover valuable keyword variations to include in your product listings.
Jonathan
Ross, how frequently should I optimize keywords on my Amazon product page?
Ross Barber
Good question, Jonathan! It's generally recommended to optimize your keywords periodically, especially when launching new products or reviewing current ones. Keeping an eye on keyword trends and relevant search terms can help you stay ahead of the competition and maintain your product's visibility.
Daniel
Ross, what are your thoughts on long-tail keywords for Amazon product pages?
Ross Barber
Long-tail keywords can be highly valuable, Daniel. Although they may have lower search volume, they often have higher conversion rates due to their specificity. Including relevant long-tail keywords in your Amazon product pages can help you target a more focused audience and increase the chances of conversion.
Rebecca
Ross, how can I assess the effectiveness of my chosen keywords on Amazon?
Ross Barber
To assess keyword effectiveness on Amazon, you can monitor your product's ranking in search results, track sales and conversions, and use analytics tools that provide insights into keyword performance. Regularly reviewing and adjusting your keywords based on these metrics can help optimize your product's visibility.
Mark
Ross, what are your top three tips for conducting successful Amazon keyword research?
Ross Barber
Great question, Mark! My top three tips for successful Amazon keyword research are: 1) Utilize keyword research tools to discover relevant keywords, 2) Analyze competitor listings for keyword inspiration, and 3) Continuously monitor and adjust your keywords based on performance metrics to stay ahead of the competition and optimize visibility.
Jennifer
Ross, how can I avoid keyword stuffing on my Amazon product page?
Ross Barber
Keyword stuffing should be avoided, Jennifer, as it can negatively impact your product's visibility and user experience. Instead, focus on using keywords naturally and strategically in your product title, bullet points, description, and backend search terms. Maintaining a balance and relevance in keyword usage is key.
Emily
Ross, do you have any recommendations for optimizing backend search terms on Amazon?
Ross Barber
Certainly, Emily! When optimizing backend search terms on Amazon, ensure you include relevant and unique keywords that are not already present in your product title, bullet points, or description. Utilize relevant synonyms, alternate phrasing, and misspellings when applicable, but avoid excessive repetition.
Sarah
Ross, how much time should I allocate to keyword research for each Amazon product?
Ross Barber
The time allocated to keyword research may vary depending on various factors such as competition, product category, and market trends. It's important to dedicate sufficient time to thorough research while considering the overall business strategy. Typically, a few hours would be reasonable to conduct effective keyword research for an Amazon product.
Paul
Ross, how can I find relevant keywords for specific Amazon product categories?
Ross Barber
To find relevant keywords for specific Amazon product categories, you can explore the 'Auto-Suggest' feature on Amazon and examine keywords used by successful listings within the same category. Additionally, keyword research tools specific to Amazon can provide valuable insights for finding relevant keywords for your product category.
Richard
Ross, what are the common mistakes to avoid when conducting Amazon keyword research?
Ross Barber
Common mistakes to avoid when conducting Amazon keyword research include relying solely on high-volume keywords without considering relevance, failing to analyze competitor listings for insights, and neglecting to monitor and adjust keywords based on performance data. It's important to take a comprehensive and strategic approach to keyword research for maximum effectiveness.
Michael
Ross, how can I effectively implement keywords in my Amazon Sponsored Product campaigns?
Ross Barber
When implementing keywords in Amazon Sponsored Product campaigns, it's essential to use relevant and targeted keywords that align with your campaign goals. Regularly analyze the performance metrics of your campaigns and adjust your keywords accordingly to optimize visibility and ROI.
Laura
Ross, what are the best practices for optimizing product images for keyword relevance on Amazon product pages?
Ross Barber
To optimize product images for keyword relevance on Amazon, ensure that your image file names and alt-tags contain relevant keywords related to your product. Additionally, utilizing keyword-rich captions and utilizing high-quality, visually appealing images can contribute to a positive user experience, which may have indirect benefits for keyword optimization.
Jonathan
Ross, besides Amazon, are there any other platforms where keyword research is important for product visibility?
Ross Barber
Absolutely, Jonathan! Keyword research is important for product visibility on various e-commerce platforms such as eBay, Walmart, and Etsy. Each platform has its own algorithms and search mechanisms, so understanding keywords and their relevance to the platform's search algorithms can significantly impact product visibility and sales.
Daniel
Ross, can you recommend any keyword research tools specifically for Amazon?
Ross Barber
Certainly, Daniel! Some popular keyword research tools for Amazon include Helium 10, Jungle Scout, and MerchantWords. These tools can help you discover relevant keywords, analyze search volume, and gain insights into competitor keywords to improve your Amazon product's visibility.
Rebecca
Ross, what are the key factors to consider when selecting primary keywords for Amazon product pages?
Ross Barber
When selecting primary keywords for Amazon product pages, it's important to consider relevance, search volume, competition, and buyer intent. Focus on using keywords that accurately describe your product, have reasonable search volume, manageable competition, and align with the mindset of potential buyers. Balancing these factors can help optimize your product's visibility and attract the right audience.
Mark
Ross, how frequently should I revisit and adjust my chosen keywords for Amazon product pages?
Ross Barber
It's recommended to periodically revisit and adjust your chosen keywords, Mark. Market trends, competition, and buyer behavior can change over time, so regularly reviewing your keyword strategy based on the performance metrics and making necessary adjustments can help maintain and improve your Amazon product's visibility.
Jennifer
Ross, how can I effectively track the performance of my chosen keywords on Amazon?
Ross Barber
To effectively track keyword performance on Amazon, you can utilize dedicated analytics tools like Sellics or Keyword Inspector, which provide insights into keyword rankings, search volume, and sales performance. Monitoring these metrics can help you evaluate keyword effectiveness and reveal opportunities for optimization.
Richard
Ross, besides keyword research, are there any other strategies I can use to improve my Amazon product's visibility?
Ross Barber
Certainly, Richard! In addition to keyword research, optimizing your product title, bullet points, and description with persuasive and engaging copy, obtaining positive customer reviews, enhancing product images, and running strategic advertising campaigns can all contribute to improving your Amazon product's visibility and increasing sales.
Daniel
Ross, how long does it usually take to see results from keyword optimization on Amazon?
Ross Barber
The time it takes to see results from keyword optimization on Amazon can vary depending on several factors such as competition, market trends, product category, and overall listing quality. In general, it may take a few weeks to a couple of months to observe noticeable improvements in product visibility and sales after implementing keyword optimization strategies.
Laura
Ross, can you share any insights on international keyword research for selling on Amazon in different countries?
Ross Barber
International keyword research for Amazon requires considering language, cultural nuances, and market trends specific to each country. Utilize localization services, collaborate with native speakers, and take advantage of country-specific keyword research tools like Sonar for Germany, Keyword Tool Dominator for the UK, or AmzResearcher for France. Adapting your keyword strategy to each international marketplace can optimize your product's visibility across borders.
Jonathan
Ross, can you provide some tips for optimizing backend search terms on Amazon?
Ross Barber
When optimizing backend search terms on Amazon, include relevant keywords that you couldn't fit into your product title, bullet points, or description. Consider synonyms, alternate phrasing, and specific attributes that customers may use when searching for your product. Focus on relevance and avoid keyword stuffing to maintain a positive impact on search visibility.
Emily
Ross, how should I prioritize my keyword research efforts when launching a new product on Amazon?
Ross Barber
Prioritizing your keyword research efforts when launching a new product on Amazon begins with understanding your target audience and their search behavior. Start by researching high-relevance and high-volume keywords related to your product. Analyze competitor listings and individual product attributes to identify additional keywords that may attract potential customers. Continuously refine your keyword strategy based on performance data and apply learnings to optimize visibility and sales.
Sarah
Ross, how can I optimize my product listings for mobile search on Amazon?
Ross Barber
To optimize product listings for mobile search on Amazon, consider the mobile user experience and smaller screen size. Highlight key product features upfront, use concise and engaging copy, and utilize bullet points effectively. Additionally, ensure your product images are well-optimized for mobile viewing. By prioritizing mobile optimization, you can improve visibility and conversions when users search for products on Amazon from their mobile devices.
Paul
Ross, do you recommend using all available search terms space for backend keywords?
Ross Barber
While you have a generous space for backend keywords on Amazon, it's best to focus on quality and relevance rather than using up all available space. Include keywords that couldn't be placed elsewhere, but avoid repetition and excessive use of similar keywords. Prioritize relevance and variety to maximize the impact of backend keywords on your product's visibility.
Richard
Ross, what are your thoughts on dynamically changing keywords based on sales data for Amazon listings?
Ross Barber
Dynamically changing keywords based on sales data can be a useful strategy, Richard. By monitoring performance metrics like conversion rates, click-through rates, and sales data, you can identify keywords that are performing well and those that may need adjustment. Continuously optimizing your keywords based on reliable sales data can help drive better results and improve your product's visibility on Amazon.
Rebecca
Ross, how important is it to include keywords in the backend search terms on Amazon?
Ross Barber
Including keywords in the backend search terms on Amazon can be valuable, Rebecca. While the primary focus should be on optimizing the product title, bullet points, and description, backend search terms provide an opportunity to include additional relevant keywords that align with your product. This can help improve search visibility and increase the chances of being discovered by potential customers.
Mark
Ross, what are your tips for optimization when using Amazon's Advertising platform alongside keyword research?
Ross Barber
When using Amazon's Advertising platform alongside keyword research, consider aligning your advertising campaigns with your keyword strategy. Monitor ad performance metrics and adjust bids, budgets, and targeting based on comprehensive keyword research data. By integrating advertising with your keyword optimization efforts, you can maximize the visibility and effectiveness of your Amazon product listings.
Jennifer
Ross, how can I identify and target high-intent keywords on Amazon?
Ross Barber
To identify and target high-intent keywords on Amazon, focus on keywords that indicate buyers are ready to make a purchase. Look for keywords with 'buy,' 'reviews,' 'discount,' 'best price,' or 'top-rated' modifiers. These keywords often indicate high-intent searchers and can help attract customers who are actively looking to make a purchase on Amazon.
Richard
Ross, how important is it to include keywords in my product's bullet points?
Ross Barber
Including keywords in your product's bullet points is important, Richard. Bullet points are highly visible sections of your Amazon product listing and are scanned by potential customers. By including relevant keywords in your bullet points, you can optimize visibility and highlight important features or benefits that match users' search queries.
Daniel
Ross, how can I identify and target long-tail keywords on Amazon?
Ross Barber
To identify and target long-tail keywords on Amazon, consider utilizing keyword research tools specific to Amazon like Helium 10 or Jungle Scout. These tools can help you discover longer and more specific search queries that align with your product. Long-tail keywords often have lower competition and higher conversion rates, making them valuable for targeting a more focused audience.
Sarah
Ross, how can I make my Amazon product listings stand out from competitors' listings apart from keyword optimization?
Ross Barber
Aside from keyword optimization, you can make your Amazon product listings stand out by utilizing high-quality product images, compelling and persuasive copy, customer reviews, enhanced brand content, and informative videos where applicable. By offering a combination of rich content, positive social proof, and excellent customer experience, you can differentiate your listing and attract potential buyers.
Paul
Ross, besides search volume, what other metrics should I consider when selecting keywords for my Amazon product?
Ross Barber
When selecting keywords for your Amazon product, consider metrics like relevance, competition, conversion rate, and click-through rate. High search volume is valuable, but if the keyword is not relevant to your product or has intense competition, it may not yield optimal results. Analyzing these additional metrics can help you identify keywords that have a higher probability of driving conversions and increasing visibility.
Jonathan
Ross, how can I effectively track the performance of my chosen keywords on Amazon Advertising campaigns?
Ross Barber
To effectively track keyword performance on Amazon Advertising campaigns, utilize the reporting and analytics features available within the advertising platform. Monitor metrics like ad impressions, click-through rate, conversion rate, and overall sales to evaluate the performance and effectiveness of your chosen keywords. Adjust campaigns and bids based on the insights gained to optimize results.
Laura
Ross, what are your strategies for optimizing Amazon product listings for voice search?
Ross Barber
To optimize Amazon product listings for voice search, consider long-tail keywords, natural language phrases, and question-based queries customers may use when using voice assistants like Alexa. Focus on providing comprehensive and conversational product information in your bullet points, description, and backend search terms. By understanding how customers use voice search, you can optimize your listing to appear in relevant voice search results.
Michael
Ross, how should I leverage customer reviews in my Amazon keyword optimization strategy?
Ross Barber
Customer reviews can provide valuable insights for your Amazon keyword optimization strategy, Michael. Analyze customer reviews to identify frequently mentioned keywords, phrases, or attributes that customers associate with your product. Incorporate relevant keywords from customer reviews into your product listing to enhance keyword visibility and align with customers' language and expectations.
Jennifer
Ross, how can I create an engaging and informative product title for my Amazon listing?
Ross Barber
To create an engaging and informative product title for your Amazon listing, focus on incorporating relevant keywords, highlighting unique selling points, and ensuring readability. Keep the title concise but descriptive, ensuring it accurately reflects your product's features, benefits, and target audience. Avoid excessive capitalization or promotional language. A well-optimized product title can improve search visibility and attract potential customers.
Mark
Ross, do you recommend using common misspellings as keywords in Amazon product listings?
Ross Barber
Including common misspellings as keywords in Amazon product listings can be beneficial, Mark. Misspellings can occur frequently in customer searches, and by incorporating them, you increase the chances of your listing appearing in relevant search results. However, use misspellings sparingly and strategically, focusing on the most commonly made errors rather than including all possible variations.
Paul
Ross, what are some common challenges Amazon sellers face when it comes to keyword research?
Ross Barber
Common challenges Amazon sellers face include staying up to date with changing search algorithms, competing against established sellers, identifying the right keywords with a balance of volume and competition, and monitoring and adjusting keywords based on performance data. Staying informed, adapting to market dynamics, and implementing strategic keyword research techniques can help overcome these challenges and optimize product visibility on Amazon.
Sarah
Ross, thank you for sharing your knowledge and insights on Amazon keyword research. Your article has been a game-changer for me, and I'm excited to implement your strategies!
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