One of the most challenging tasks in online marketing is the the initial stage of website ranking promotion to start building a traffic flow. Below comes the list of tips I used to promote my website from the very beginning:
Go for email marketing
Direct delivery of the content right to email boxes of your potential customers has been used within online marketing strategies for ages. It results in building up the user awareness, hence elevating your click rate after all. That’s why you should pay good efforts to handling an adequate email campaign and attract a wider audience of undeveloped clients. There are lots of good email marketing tips and ideas to help you succeed in this doing.
Optimize your website for search engines
Most of your website’s traffic comes from search engine results. In fact, It’s a major source of the Internet traffic, which results in accessing to much wider audience within your market niche. Supported with proper Search Engine Optimization, make sure that your website content is prominently featured in search results. And don’t skimp to invest your time and resources to get more positive results as promptly as possible.
Establish your social media presence
Social media applications and websites have successfully made new business brands to grow sporadically. And now it became even more achievable, even in case you only have a modest advertising budget. In fact, your marketing strategy depends largely on the right placement of your content on different social media platforms. Considering that your aim is to get in touch with as much interested visitors as possible, I suggest taking the following steps:
• Long ago, doing my first marketing scheme, I couldn’t fully understand only one little thing: how can I promote my website via social media? That’s why I created two profiles for my website and started doing it on both personal, and business accounts. And it proved to be reasonable and benefitting! Remember to use convincing tone and attitude for marketing your website, but avoid being too pushy at the same time.
• Understand what social platform will fit you best. Among the others, I suggest picking up either Facebook, or Instagram. Once you made that decision, start with creating a friendly mood about your brand and business on the whole. Be wise to set a welcoming and easy communication applying for the same word-stock and jargon popular with your targeted audience of users.
• Be active when doing promotion in social groups relevant to your field. Build up a tight and friendly relationship with personal profiles of those sharing your interests or business topics.
Turn your followers into website promoters
The most unusual method I used to promote my website was having the others done it for you. Yes, seriously, it will save your time and efforts, while providing even deeper access to certain groups you would never reach by yourself. In fact, the trick is turning your social media visitors, close followers and even clients into real ambassadors of yours, just by keeping them satisfied with your products or services. As when they feel contented, they are likely to bring more customers just simply recommending your brand to their friends and acquaintances.
Make your website mobile friendly
Most of your website traffic is actually coming from smartphones and other portable devices, rather than conventional desktops. Therefore, it’s necessary to have reworked version of your website to be perfectly matching most of mobile gadgets. You should provide your clients with the portable experience, and ensure your website looks good on any screen size.
Get knowledge. From your website traffic
Some years ago, when thinking how to promote my website, I was lucky enough to understand it right: website analytics must be the key point there. So, if you want to get maximum utility from your website promotion, you should always keep in touch with some statistics trackers to analyze all incoming traffic in a timely manner. Doing so, you will be able to identify your weak spots and fix them promptly. All you need for website monitoring is a personal profile in Google analytics. You can also look through some other useful tools dealing with online statistics, most of them can be easily found on Wix Applications Market.