What keywords can help you to boost your product sales?

In this article, I compiled a list of what I think can be the most significant points to follow when it comes to Amazon search engine optimization and keyword research. So, let us have a closer look at these points to get a clear understanding of how we should conduct a product keywords research. 

The tips for Amazon keyword researches

• Target your SEO to your audience

Do not try to build the same optimization campaign for Amazon as you have for your Google web store. It does not make sense as different search engines demand different approaches to optimization. What is good for Google optimization may be useless for Amazon, so remember when you are working on your listing optimization as an Amazon seller, you should target the specific audience. Amazon products promotion requires more detailed data than you would need on Google. For example if compare Amazon and Google product/website titles, you can observe a big difference in optimization approaches. 

• Be aware of your Amazon audience needs and preferences

It is not a problem to make up a list of general search terms. You just need to come up with general definitions of the products you are selling. However, you should understand that these words are highly competitive and you have almost no chances to get out in front using them. That is why you need to be a more prospective seller and come up with tiers of search terms based on your research that narrow down the scope. Here I am talking about long-tail keywords and phrases that shoppers may use to find exact products on Amazon. They are perfect if you want to be first in small product categories. Moreover, such keywords help to save money per each bid when you are conducting Amazon pay-per-click campaign. 

• Follow Amazon’s SEO structure

Amazon has its own specific rules how sellers should input their product details, and you’d do very well to follow it to the letter. To improve Amazon listing is much easier than to do the same with Google web sources. Amazon is concentrated on sales maximization so they want certain types of words and phrases are placed in product listings that will result in a conversion. Amazon cares a lot about shoppers providing them with what they exactly need. That is why you will win more sales following Amazon optimization guidelines. 

• Create a compelling product description 

Your primary goal on Amazon is to convert page visitors into customers. That is why you need to craft a unique and compelling product description where answer all possible customer questions. You should strategically include search terms in your listing to make it more visible on Amazon search. You need not only describe primary product features but also explain your customers how a particular item will work for them. After reading your Amazon listing, customers should purchase your product without any precautions or doubts.