Can you help me with optimizing my product description on Amazon?

Much like the major search engines (such as Google itself, as well as Yahoo, Bing, and so on), Amazon A9 product ranking algorithm needs running a well-prepared optimization strategy. Of course, unless you want your product description on Amazon to be never seen by the live shoppers looking for the items on sale over there. That’s why if you’ve never worried about optimizing every section of your product description on Amazon, it’s time to finally make the things clear! While it doesn’t necessarily mean that Google is no more ruling over the whole online world we see today, Amazon can be probably seen as the headliner of the modern realm of ecommerce and drop-shipping business. 

It has its own ranking peculiarities. However, they aren’t that comprehensive as most of us can think. Of course, given that you guys are at least in-part familiar with the original concept of the Search Engine Optimization. For all others – below is a brief optimization guide to help with optimizing your product description on Amazon. Ultimately, to become a kickstarting point paving the way to a strong seller success on that really crowded and hence highly competitive online marketplace.

Before You Optimize Product Description on Amazon

Before anything else, let me say that you can freely sigh with relief. No need to worry. Fortunately, it’s not too hard to understand at least general principles of optimization on Amazon – and you’re ready to go. Of course, you will inevitably need to rely on a stable pricing and stock availability backgrounds. But once your major optimization strategy is in place – and you’re already halfway to become a successful online merchant selling over there. I mean that Amazon’s search ranking algorithm with its own peculiarities is still far not so ever-changing if compared to the one used by Google or any other major search engines.

Conversion or User Satisfaction?

Let’s face it – while the world’s search giant (also known as Google) is meant to be selling ads, Amazon was designed to build a global ecommerce network that sells and delivers products all over the world. It means that unlike Google betting mainly on CTR and time per user visit, Amazon is using quite different success metrics like gross revenue or margin measured per live shopper search.

Structured or Random Data?

Unlike the major search engines, Amazon A9 search index has a clear structure. Put it simply, this crowded marketplace can give you exactly what you want only in a specific format. It means that from the viewpoint of Amazon, the right keyword selection or product listing structure (even with the puniest detail changed/omitted) can dramatically change your potential to rank well over there.

On-Page or Off-Page Search Engine Optimization?

Let’s finally make everything clear – optimization process for any product description on Amazon is all about on-page SEO. It means that you are free to forget about link building or any other time-consuming and usually labor-intensive (otherwise, costly) works – once and for all. Just because any means of off-page SEO can hardly affect your ranking potential, at least the way it is for Google.