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¿Qué debo hacer para construir páginas de inicio y posicionarlas correctamente?

Nov 29, 2017

En este artículo, le diré cómo crear páginas de inicio de SEO. Estas son algunas estrategias útiles para considerar al construir su próxima página de destino:

landing pages and seo

Búsqueda de palabras clave

Lo primero que debe hacer es seleccionar las palabras que desea motores de búsqueda para clasificar su página. La investigación de palabras clave puede ser un proceso muy largo y difícil. Sin embargo, cuanto más tiempo dediques a esta investigación, mejores serán los resultados que puedes esperar.

Comience por hacer la lista de términos que son relevantes para su negocio. Luego, descubra qué combinaciones de esos términos podrían escribir sus prospectos en el cuadro de búsqueda de Google con la intención de encontrar lo que ofrece su sitio web. Los especialistas de Semalt sugieren dar preferencia a las palabras clave de cola larga, ya que son más fáciles de clasificar que las palabras clave de cola corta. Además, las palabras clave de cola larga producen un ROI más alto.

Incluya sus frases clave estratégicamente

Una vez que haya determinado sus palabras clave objetivo, concéntrese en colocarlas estratégicamente en sus páginas de inicio. Si desea obtener un alto rango en SERP, coloque las frases clave de destino en su etiqueta de título, etiquetas de encabezado, metadescripción, nombres de archivo de imagen y toda la copia.

Considere la vinculación

Es aconsejable utiliza la creación de enlaces cuando crea páginas de inicio de SEO. En 2017, lograr que las personas se vinculen a sus páginas web sigue siendo una de las mejores maneras de impulsar las clasificaciones de los motores de búsqueda de forma orgánica. Funciona de la siguiente manera: si alguien está interesado en su contenido lo suficiente como para vincularlo desde su sitio web, lo están avalando.

Hoy en día, hay muchas maneras de hacer que otros sitios web se vinculen a su recurso..Los expertos en SEO sugieren que cumpla con las siguientes recomendaciones:

Cree contenido único y atractivo: como muestran las estadísticas, cuanto más original y relevante sea su contenido, mejor se recibirá.
Identifique las personas influyentes en su industria: use referencias de amigos, campañas de correo electrónico y redes sociales para encontrar la información de contacto de personas que consideren valioso su contenido.

Debe comprender que no todos los enlaces son creados iguales Comience poco a poco tratando de obtener enlaces de bloggers. Echa un vistazo a sus blogrolls para que más personas se comuniquen, y asciende a las personas más influyentes.

landing page seo

Acelera tus páginas

La velocidad de la página es uno de los pocos factores de ranking SEO que Google ha confirmado. De acuerdo con la investigación realizada por Kissmetrics, casi la mitad de las personas esperan que las páginas web se carguen en menos de dos segundos, y el 40% abandonará el sitio web si tardan tres o más segundos en cargar. Como puede comprender, esto mejora la experiencia del usuario.

Puede verificar rápidamente la velocidad de carga de su sitio web al conectar sus páginas en Google PageSpeed Insights. Este servicio le dirá si sus páginas se cargan lo suficientemente rápido. Para acelerar sus páginas, considere los siguientes pasos:

Use archivos de imagen más pequeños que no comprometan la calidad;
Cambie a un host web más rápido;
Apague todas las extensiones y complementos que su página no utiliza.

Espero que este artículo le sea útil. En caso de que tenga alguna otra idea sobre la creación de páginas de aterrizaje SEO, infórmenos. ¡Nos encanta saber de ti!

Olivia Porter

Great article! I found it very informative and helpful.

Nathan Brooks

I agree, Olivia. This article provides valuable insights into creating effective SEO landing pages.

Sophia Peterson

I have been struggling with optimizing my landing pages for SEO. This article has given me some great tips. Thank you!

Daniel Washington

Sophia, I suggest you also focus on the user experience aspect of your landing pages. SEO is important, but if the page isn't user-friendly, it won't convert well.

Dilan Holloway

That's a great point, Daniel. SEO and user experience go hand in hand for successful landing pages.

Emily Smith

I've recently started working on my website's landing pages to improve SEO. This article has given me some fresh ideas.

Dilan Holloway

I'm happy to hear that, Emily! Best of luck with your landing page optimization.

Mason Wright

One thing I've learned about landing pages is the importance of clear and compelling call-to-action buttons. They can greatly impact conversion rates.

Dilan Holloway

Absolutely, Mason! A strong call-to-action is crucial to guide visitors towards the desired action.

Ava Turner

I've noticed that mobile optimization is becoming increasingly important for SEO. Any tips on creating mobile-friendly landing pages?

Dilan Holloway

Ava, considering a responsive design, optimizing page speed, and using mobile-friendly layouts are some essentials for mobile SEO landing pages.

Hannah Baker

I appreciate the tips in this article. I'll definitely apply them to improve my landing pages.

Dilan Holloway

Glad you found the tips helpful, Hannah! Feel free to reach out if you have any specific questions.

Logan Lewis

I've been struggling to rank my landing pages higher on search engines. Any recommendations on improving page rankings?

Dilan Holloway

Logan, make sure your landing page content is well-optimized with relevant keywords, meta tags, and headers. Additionally, earning high-quality backlinks can greatly boost page rankings.

Ella Foster

This article has inspired me to revamp my landing pages. Thanks for the valuable insights!

Dilan Holloway

You're welcome, Ella! I'm glad you found the insights inspiring. If you need any further guidance, feel free to ask.

Isaac Rivera

I'd love to hear more about how landing page optimization impacts SEO rankings.

Dilan Holloway

Isaac, a well-optimized landing page improves user experience, increases engagement, and ultimately leads to higher rankings on search engines.

Lily Morris

Are there any specific tools you recommend for optimizing landing pages?

Dilan Holloway

Lily, popular tools for landing page optimization include Google Analytics, Google Search Console, and SEMrush.

Chloe Foster

I find it challenging to track the performance of my landing pages. Any advice on effective tracking and analytics?

Dilan Holloway

Chloe, using tools like Google Analytics can help you track various metrics such as traffic, bounce rate, and conversion rate for your landing pages effectively.

Leo Carter

I've noticed that some landing pages have videos. Do they have any impact on SEO?

Dilan Holloway

Leo, videos on landing pages can improve engagement, increase time spent on the page, and potentially enhance SEO rankings.

Grace Turner

I'm new to SEO and landing pages. This article has given me a solid understanding of the key factors to focus on. Thank you!

Dilan Holloway

You're welcome, Grace! If you have any further questions as you delve into SEO and landing pages, feel free to ask.

Liam Murphy

Dilan, thank you for this comprehensive article. It provides a clear roadmap for creating SEO-friendly landing pages.

Dilan Holloway

I appreciate your kind words, Liam! It was my goal to offer a practical guide to help with SEO landing page creation.

Scarlett Riley

I've struggled with high bounce rates on my landing pages. Any tips on reducing bounce rate and keeping visitors engaged?

Dilan Holloway

Scarlett, ensure your landing page has clear and relevant content, compelling visuals, and a user-friendly design. Optimizing page load speed and providing a seamless navigation experience can also help reduce bounce rates.

Alfie Evans

Is it advisable to have long landing pages or should they be kept short and concise?

Dilan Holloway

Alfie, the length of a landing page depends on the content and purpose. It's essential to strike the right balance between providing necessary information and keeping the page concise and scannable.

Aria Collins

I've seen landing pages with pop-up forms. Do they help or hinder the user experience?

Dilan Holloway

Aria, when used strategically, pop-up forms can be effective in capturing leads. However, it's important to ensure they are not disruptive or intrusive to the overall user experience.

Ethan Powell

This article is a goldmine of information for anyone looking to improve their landing pages. Thank you, Dilan!

Dilan Holloway

Thank you, Ethan! I'm thrilled that you found the article valuable. If you have any specific questions, feel free to ask.

Victoria Barker

I'm curious about the impact of social media integration on landing pages. Does it improve SEO?

Dilan Holloway

Victoria, integrating social media on landing pages can improve user engagement and potentially increase social signals, which may indirectly benefit SEO.

Samantha Foster

I've struggled with low conversion rates on my landing pages. Any tips on improving conversion optimization?

Dilan Holloway

Samantha, ensure your landing page has a clear and compelling value proposition, strong call-to-action buttons, and optimized form fields. Testing and analyzing different elements can also help identify areas for improvement.

Justin Howard

I'm fascinated by the psychology behind successful landing pages. Any resources you recommend studying?

Dilan Holloway

Justin, some recommended resources for studying the psychology of landing page optimization include books like 'Influence: The Psychology of Persuasion' by Robert Cialdini and 'Don't Make Me Think' by Steve Krug.

Hailey Morris

I'm excited to implement the tips from this article into my landing pages. Thanks for the guidance, Dilan!

Dilan Holloway

You're welcome, Hailey! I'm glad I could offer guidance for improving your landing pages. Best of luck with your implementation.

Levi Foster

I appreciate the emphasis on SEO in this article. It's often overlooked when it comes to landing page optimization.

Dilan Holloway

Absolutely, Levi! SEO plays a crucial role in driving organic traffic and ensuring the visibility of your landing pages.

Lucy Evans

I've bookmarked this article for future reference. It's a treasure trove of useful tips!

Dilan Holloway

Thank you for bookmarking the article, Lucy! I'm pleased to know that you found it valuable for future reference.

Mila Robinson

Do you recommend using testimonials on landing pages? Are they effective?

Dilan Holloway

Mila, testimonials can add credibility and trust to your landing pages. Positive reviews and feedback can have a significant impact on boosting conversions.

Jake Hughes

I've been considering A/B testing for my landing pages. Any tips on effective testing?

Dilan Holloway

Jake, when conducting A/B testing, it's important to test one element at a time, set clear goals, and analyze the results statistically. This helps in identifying the winning variation and making data-driven decisions.

Maya Carter

This article has provided me with a solid framework for creating optimized landing pages. Thank you, Dilan!

Dilan Holloway

You're welcome, Maya! I'm glad the article provided you with a solid framework to optimize your landing pages.

Jordan Turner

I have a question regarding the impact of page load speed on SEO rankings. How crucial is it?

Dilan Holloway

Jordan, page load speed is an important factor for both SEO rankings and overall user experience. Slow-loading pages can affect bounce rates and rankings, so it's crucial to optimize your pages for speed.

Alice Powell

I've heard about using scarcity and urgency in landing pages for higher conversions. Any thoughts on this approach?

Dilan Holloway

Alice, scarcity and urgency can create a sense of FOMO (fear of missing out) and drive conversions. However, it's important to use these tactics ethically and genuinely, avoiding any false claims.

Isabella Hill

The concept of SEO landing page optimization was new to me. This article was a great introduction.

Dilan Holloway

Isabella, I'm glad this article served as a great introduction to the concept of SEO landing page optimization. If you have any further questions, feel free to ask.

Caleb Lewis

I've struggled to find the right balance between text and visuals on my landing pages. Any recommendations?

Dilan Holloway

Caleb, using a combination of visuals, concise text, and bullet points can help strike the right balance. Visuals should complement the text while enhancing the overall user experience.

Mia Turner

I'm curious about the role of headlines on landing page conversions. Any tips on writing effective headlines?

Dilan Holloway

Mia, effective headlines should be clear, concise, and attention-grabbing. They should convey the unique value proposition and persuade visitors to explore more of the landing page.

Ellie Wright

This article has truly demystified the process of creating SEO-friendly landing pages. Thank you, Dilan!

Dilan Holloway

You're welcome, Ellie! It was my intention to demystify the process and make it more approachable. I'm delighted to know that you found it helpful.

Henry Evans

I've always wondered about the impact of colors on landing page conversions. Any insights on color psychology?

Dilan Holloway

Henry, colors can evoke different emotions and influence user behavior. For example, green can represent growth and trust, while red can create a sense of urgency. It's important to align colors with your brand and the desired emotions you want to evoke.

Avery Collins

I appreciate the emphasis on creating a seamless user experience on landing pages. This article has been eye-opening.

Dilan Holloway

Thank you, Avery! A seamless user experience is crucial for better engagement and conversions. If you have any questions regarding implementation, feel free to reach out.

Owen Reed

I'm interested in implementing structured data on my landing pages. Will it benefit SEO?

Dilan Holloway

Owen, implementing structured data can provide search engines with more context about your landing pages, leading to better visibility and potentially enhanced SEO rankings.

Skylar Richardson

I've always found creating effective landing pages challenging. This article has given me renewed inspiration.

Dilan Holloway

Skylar, I'm glad the article has given you renewed inspiration for creating effective landing pages. Sometimes all we need is a fresh perspective. Feel free to ask any questions if needed.

Bella Morris

I've been considering using chatbots on my landing pages. Do you think they can enhance user engagement?

Dilan Holloway

Bella, chatbots can enhance user engagement by providing instant assistance and answering common queries. However, it's important to ensure they are implemented in a non-intrusive and user-friendly manner.

Evelyn Rodriguez

I have a question about the impact of social proof on landing page conversions. Does it have a significant effect?

Dilan Holloway

Evelyn, social proof can have a significant effect on landing page conversions. Testimonials, reviews, and social media mentions can build trust and credibility, influencing visitors to take action.

Alex Turner

I'm curious to know more about optimizing landing pages for voice search. Any insights on that?

Dilan Holloway

Alex, optimizing landing pages for voice search involves incorporating natural language, long-tail keywords, and targeting conversational queries. Providing concise and direct answers is crucial for capturing voice search traffic.

Paisley Richardson

I appreciate the practical approach of this article. It's filled with actionable advice for creating SEO landing pages.

Dilan Holloway

Thank you, Paisley! I aimed to provide practical and actionable advice to assist with the creation of SEO landing pages. If you have any specific questions, feel free to ask.

Adrian Ross

I've been struggling to reduce the bounce rates on my landing pages. Any tips on improving engagement?

Dilan Holloway

Adrian, improving engagement on landing pages can be achieved by ensuring clear and captivating headlines, relevant and persuasive content, and intuitive navigation. Including interactive elements like videos or quizzes can also boost engagement.

Peyton Barnes

The article covers various aspects of landing page optimization. It's a comprehensive resource for both beginners and experienced marketers.

Dilan Holloway

Thank you, Peyton! I'm glad you found the article comprehensive and suitable for marketers at different levels of experience. If you have any questions or need further guidance, feel free to ask.

Eliza Turner

I've never paid much attention to landing pages, but this article has highlighted their importance. Thank you, Dilan!

Dilan Holloway

You're welcome, Eliza! Landing pages play a crucial role in capturing leads and driving conversions. If you need any assistance or have questions while working on your landing pages, feel free to reach out.

Brooklyn Hall

This article has made me realize the areas I need to improve in my landing page designs. Thank you for the insights, Dilan.

Dilan Holloway

I'm glad the article helped you identify areas for improvement, Brooklyn. Implementing the insights should lead to enhanced landing page designs. If you have any specific questions or need further guidance, feel free to ask.

Grayson Morris

Are there any specific mistakes we should avoid when creating landing pages?

Dilan Holloway

Grayson, some common mistakes to avoid when creating landing pages include having vague or confusing headlines, using excessive form fields, neglecting mobile optimization, and lacking a clear call-to-action. It's also crucial to regularly test and analyze your landing pages to make data-driven optimization decisions.

Harper Adams

I've always wondered if there is an ideal length for landing pages. What are your thoughts?

Dilan Holloway

Harper, there's no one-size-fits-all answer to the ideal length of landing pages. It depends on factors like the complexity of the offering, target audience, and the nature of the content. However, it's generally recommended to provide enough information to address visitor concerns while keeping the page concise and scannable.

Parker Evans

I found the tips in this article not only applicable to landing pages but also to improving website SEO as a whole.

Dilan Holloway

Exactly, Parker! Many of the tips and principles discussed in the article can be applied to website SEO in general. Landing pages are an important component of a holistic SEO strategy.

Sophie Hill

Would you recommend using live chat support on landing pages to improve user experience?

Dilan Holloway

Sophie, live chat support can certainly improve user experience on landing pages. It allows visitors to get immediate assistance and address any concerns they may have, potentially increasing trust and conversions.

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¿Qué debo hacer para construir páginas de inicio y posicionarlas correctamente?

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Considere la vinculación

Acelera tus páginas

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