Here is the list of the most effective on-page seo strategies you can apply to facilitate your marketing goals and improve your Google ranking.
Clean up your URLs
In simple terms, URL is the website address. Your URLs are the addresses to each of the pages on your business website. URLs for your web pages are visible in many places, including search engine results page. Because URLs are visible to the public, it’s essential to make them neat and clean. Avoid cluttered URLs since most web users find them confusing, unclear and untrustworthy. On the contrary, a clean URL is easy to read. It creates minimal risk for users, helping them better understand what your website is all about.
When creating URL, make sure to include relevant keywords in it. Using clean URLs is an effective on-page SEO strategy that facilitates traffic to your website.
Selecting valuable keywords
Focus on identifying keywords that your prospects frequently use when searching for products or services your company provides. It would be perfect if you select those key phrases that are not too competitive to rank for in Google. If you don’t feel like doing keyword research yourself, use special SEO tools or hire a professional SEO company to do it. Once you determined your target keywords, perform a usual search with those terms. By doing so, you will confirm that the information you plan to include in your page targeting this keyword is congruent with the information on the pages that are currently ranking for the chosen keyword.
Write for humans, not robots
As you might know, keyword stuffing is an outdated and ineffective practice for which Google will penalize you. However, not sounding like a bot does not mean that you sound human. Nowadays, Google and other major search engines take user behavior with a page into account when ranking it. Therefore, the more natural you sound, the more engaging your content will be, and the longer visitors will stay on your website. This, in turn, will boost your ranking.
Make great content your top priority
What makes content great? It starts with understanding your potential clients and personalizing the experience to match their unique interests. As a rule, quality content is interesting, valuable, unique and free from any typos or grammatical mistakes. In most cases, great content is organized into sections and broken up by headings and subheadings.
Good articles usually include relevant images and graphics. When creating content for your site, don’t forget to include keywords throughout your copy.
Consider link building
Links are a very important signal that Google and other search engines use to determine rankings. As practice shows, increasing the number of high-quality links pointing to your website can significantly increase your chances of ranking well. Both internal and external link building will make it easier for Google to crawl and index your resource.
On-page optimization is not that hard as it may seem. You can put the above on-page SEO strategies to work right away. They will for sure make your site more useful and trustworthy to web users and search engines.