What are the tips to optimize your website marketing?

We live in the era of high technologies where mobile marketing has the same value as digital marketing. People use their mobile devices for many reasons. One of them is searching the web for needed information, products or services. Recently Google provided a research which showed that more than a half of all searches users conduct from their mobile devices. 

This statistical data forced Google to reconsider their ranking algorithms and in 2016 Google implemented its mobile-first index. According to this index, search bots firstly evaluate a mobile version of a website and only then refer to a desktop version to determine rankings. It drastically changed SEO game, making website owners change their attitude to a website mobile responsiveness.

Websites that have a poorly optimized mobile version or do not have a responsive design at all have little chances to get to the TOP of search engines. However, the good news is that some mobile SEO marketing techniques are very easy to implement to a website.

Generally speaking, mobile search engine optimization performs the same tasks as traditional SEO. It helps to optimize website content and target it in a way that makes it stands out online.  

In this article, you will find some mobile SEO tips to maintain your site mobile version visibility and attract more quality traffic from mobile search.

Mobile SEO marketing tips

• Create Google My Business listing

Despite the size and direction of your business, you should obviously add your site to Google My Business listing. It is quite simple to set up an account with this tool. One more benefit is that it is free. Fill out the information to the best of your ability, indicate your company physical address, phone number and email as well as include quality photos of your business. When your potential customers conduct a search, especially with the indication of your geographical location, they will most likely observe the information about your business first (at the TOP of search results).

• Review all directory listings where your site indicated

Mobile searchers may use various applications to find your business. Make sure the information about your brand is present everywhere where it is possible. Moreover, you need to continuously review and update all listings for your online business. Make sure you present on such popular business directories as Yelp, TrustPilot, Wot, TripAdvisor, and others.

• Be social

The significant amount of traffic from mobile devices refers to social media platforms. According to the statistical data, more than 80% of all mobile users use their smartphones to socialize in Facebook, Twitter, and Instagram. That is why you need to prioritize your social media marketing strategy if you want to become visible in mobile search. Create your business accounts on social media platforms, provide contests and giveaways, engage with your followers and ensure your brand stands out.