How to optimize my product listing on Amazon for maximum sales?
When it comes to running a successful drop-shipping business on any popular ecommerce platform, having well-optimized product listings is exactly what makes your offers rank in the customer searches over there. Your product listing on Amazon isn’t an exclusion in this rule. And below I’m going to show you how to handle a proper SEO optimization with a simple step by step guide.
Keyword Research for Product Listing on Amazon
Before anything else, let’s face it – just like in the case with a conventional process of the search engine optimization (SEO), Amazon optimization for product search starts with running an in-depth keyword research. And I recommend here having a kickstart with Google’s Keyword Planner Tool. That way, you will see a big picture of your product category or market niche, as well as the main search terms and long-tail phrases used by the live shoppers not only on Amazon but probably everyone searching with Google search engine all over the world. Next comes your keyword selection specifically tailored to product listing SEO on Amazon. I recommend using here one of the following keyword research and search term suggestion tools, such as AMZ Tracker, Scope, Merchant Words, or Scientific Seller. Feel free to pick any of the above-specified options, as every tool has a quite comparable set of useful functions to help you with a perfectly customized keyword pick.
Basic SEO Optimization for Your Listing on Amazon
Here is how you can quickly optimize your product listings to meet your basic goal – gaining prominence in Amazon search for terms on sale by the relevant keywords. And you should focus mainly on these basic sections of your listing: Product Title, List of Bullet Points, and Item Description. Below I’m going to have a brief explanation for each.
Product Title
The main title of your product listing on Amazon is exactly where you are intended to put as many target keywords and frequently used search phrases as possible. Note, however, that you should never overdo with having too many keywords jampacked over there. Of course, if you don’t want your actions to be recognized as spammy or definitely manipulative efforts that can even apply to demotion (worst case scenario). So, consider the following suggestions to get your product title SEO-optimized in its best way:
- Titles are recommended to stay within 200 and no more characters long.
- Every first letter of each title word should be capitalized.
- Only numbers written with numerals are allowed for product titles (e.g., eight and not 8).
- Don't include item size or color, of course, if it’s not a really relevant property.
List of Bullet Points
- Bullet characteristics of the item should be as clean and clear as possible.
- It describes unique characteristics of the product and the most typical elements of everyday use.
- Highlights the main features and benefits of the item.
- Everything else that is intended to be shown in the box.
Item Description
- All critical information about the product should be covered without exclusion.
- The primary pain points of the customers are to be addressed in full.
- Product description is recommended to be well-optimized for long-tail keywords, and contextual LSI product requests with synonyms relevant to the item category or niche.
- Purely unique and original content writing about top-important features of the product is a MUST.
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