How to make your product listing visible on Amazon?

Amazon is a prosperous trading platform that seems may bring good fortune for all sellers. However, more and more new online Amazon sellers complain about a few leads and purchases. They have started their business with the hope of making a tidy sum, and now feel frustrated and disappointed by how slowly their inventory sells. Most sellers mistakenly think that if Amazon marketplace has great popularity among users from all over the world, they can expect that a considerable proportion of those buyers will surely find and buy their products. 

Unfortunately, it is far from the reality. The level of competition on Amazon has reached its maximum. So, you need to provide your potential customers with something entirely new to differentiate your business from others. However, if you sell high-demand products of high popularity, the only way to stand out from the crowd is to optimize your Amazon product listing. It is a part of the process which is committing to making your products visible to buyers and exceeding customer expectations whenever possible. You need to look for the ways and opportunities to run your business better than your niche competitors. You should take advantage of their mistakes and omissions. This e-commerce game is merciless, and only the strongest, the canniest, and the luckiest sellers will survive. 

In this article, we will discuss the ways of getting your products more visible to the millions of Amazon shoppers. I will explain to you how to make your listing well-converted to boost your sales and improve your brand visibility. 

Increase your products visibility via search

To boost your sales on Amazon, you need to ensure your potential customers see your products for sale and engage in anything that can make your inventory easily found on Amazon. 

Most of the online shoppers who conduct their search on Amazon implements the left navigation tool to browse through product categories. However, the main search bar is still the most common method of locating items on Amazon. So, to become visible on Amazon search results page, you should take a strong search engine optimization approach to find relevant search terms and optimize them accordingly. 

Amazon A9 ranking algorithm serves to ensure its search results are relevant to user queries by parsing products’ titles, bullets, and descriptions as well as pricing policy, the number of reviews and sellers rank. 

To find the most relevant search terms you need to step into your customers’ shoes. Just think how they would naturally look for your inventory and add these words to your list. Then I advise you to check all the obtain keyword ideas with the help of professional research tool. Your task is to check their search volume, relevancy, and competitiveness. 

Amazon titles optimization

Once you have found and checked your targeted search terms, you need to incorporate them into your listing. Start with the title optimization. It should be descriptive, helpful, and easy to understand. There is no need to stuff it with keywords. You just need to include several keywords where it looks natural. Craft your title according to Amazon optimization requirements avoiding punctuation, brand and seller information, and other not necessary details. Make an accent on the primary product features that will help shoppers to make their buying decision. 

Some Amazon shoppers search for products via the search bar, while others look through the categories via the left-hand navigation column. That is why it is essential to include two browse nodes in your product listing to ensure your potential customers can get to your product when drilling down into your product categories. 

Amazon bullets optimization

A lot of sellers miss this listing section, forgetting about its significance for rankings improvement. The bullet points appear underneath the title and tell shopper about significant product features and benefits. This listing section should be treated as an essential field in which you need to add targeted search terms. It is especially substantial for conversion purposes since it appears close to the “Add to Cart” button. 

Make sure your bullets contain all significant product features and primary advantages to entice shoppers order your inventory. You should strategically incorporate your targeted search term in your bullets. However, make them look natural and clear. Do not overload your bullets with information. One short sentence for each bullet is more than enough. 

Amazon product description optimization

This listing section is displayed further on the product page. It is not a required field. However, it would be unwise to lose your chance to write more about your products. It is a big piece of content where you can include all your targeted search terms. It is advisable to devote this section to explain how consumers may benefit from using your products. Product description is your last chance to convince shoppers to purchase your inventory. Remember, that it is forbidden to include promotional information in your description, while information about company and brand is allowed. 

Other significant listing fields that need to be filled and optimized

There are a lot of different fields within the product details that seem unimportant, useless, or below your standards to compete. However, they also affect your products rank on Amazon. These required fields that may look useless at once include brand, attributes, variation themes, and UPC’s sections. 

Depending on the category where your products are ranking, Amazon may suppress your listing from the search results of these fields are missing. That is why you should fill out all areas, not just the required ones. The more information you can present about your products, the better opportunity your product has to rank well in Amazon’s search. 

To make your product listing well converted on Amazon, take advantage of product titles, the Amazon bullet points, description, and the keyword field, as well as other listing sections. Keep your customer needs and problems in mind while creating your listing, and you will see your sales skyrocket overnight.