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How can I increase my website search engine ranking after a website redesign?

Sep 19, 2017

In the contemporary world, a business website serves as the greatest marketing tool. A website is your business card in the online world as customers evaluate your products and services through it. Website redesign helps your business be always on trend and gives your potential clients exactly what they are asking. Redesign contributes to generate leads and stay interesting for regular customers. SEO experts advise doing a redesign once in two years to avoid rankings drop. Let us discuss some essential redesign SEO tips that will help to increase your search engine rankings.

increase search engine ranking

Stages of a quality website redesign

The following website redesign steps will help you get to the Google TOP and have a constant flow of new customers. You can implement these strategies whether you are launching a new website or using a different platform.

Website platform

When making your site redesign, pay attention to a website platform you are on. The best option, of course, is WordPress as it perfectly serves for change implementations and SEO. However, there are many other quality CMS platforms such as Square, Craft, Space, etc. If you hesitate about platform selection, then refer to CMS platforms reviews. As for me, the most user-friendly platform is WordPress. However, if you can’t do a website redesign by yourself, then look into Square Space.

Market niche analysis

Before starting to do a redesign, you need to conduct a sophisticated marketing analysis to know how your competitors work and what they have already achieved. I advise you to ask for a professional assistance as a market niche analysis requires special experience and knowledge. However, if you decide to make an analysis by yourself, I advise you to use professional tools like Semalt Website Analyzer and Auto SEO. With the help of these tools, you can check your competitors' rankings and keywords they rank for. Ultimately, you can draw conclusions from received data and use some of your rival tactics to prevail your market niche.

increase seo ranking

Website enhancements

If you decide to make a redesign, you should first improve weak points on your site as Google takes notice of them when judging a web source for authority. Make sure your website loading speed is high as it is a significant Google ranking factor. If your site does not have a high Google Page Speed score, then you need to make some adjustments to improve it. You can check your website speed using a special Google test. Another point is a content quality. Google appreciates unique and optimized content which is not over exaggerated by keywords. Make sure your content is well structured and up to date. If you have copy pasted and poorly written content, Google will penalize you for it.

Nelson Gray

Thank you all for reading my article! I hope you found it helpful. If you have any questions or additional insights, feel free to share.

Alice Brown

Great article, Nelson! Improving online presence is crucial in today's digital age. I especially agree with your point about creating high-quality content. It's important for both search engines and users.

Nelson Gray

Thank you, Alice! Absolutely, quality content is key. It not only helps with search engine rankings but also keeps visitors engaged and encourages them to stay longer on your website.

Robert West

I've been struggling with improving my website's SEO. Your article provided some useful tips, Nelson. I'll definitely try optimizing my meta tags and building inbound links. Thanks!

Nelson Gray

You're welcome, Robert! Improving meta tags and establishing quality backlinks can indeed boost your search engine rankings. Best of luck with your efforts!

Sophia Green

I have a question, Nelson. How long does it typically take to see results after implementing these SEO strategies? I understand it depends on the competition, but I'm curious about a rough estimate.

Nelson Gray

Hi Sophia, great question! Indeed, the time it takes to see results varies depending on multiple factors. Generally, you might start noticing improvements in a few weeks to a few months. However, it's important to continue optimizing and monitoring your website's performance for sustained success.

Daniel Martinez

Thanks for the insights, Nelson. I appreciate your advice on incorporating relevant keywords in website content. Do you recommend any keyword research tools?

Nelson Gray

You're welcome, Daniel! There are various keyword research tools available. Some popular ones include Google Keyword Planner, SEMrush, and Moz Keyword Explorer. These tools can help you identify relevant keywords and assess their search volume and competition.

Laura Johnson

I enjoyed reading your article, Nelson. One thing I would add is the importance of website speed optimization. Slow-loading sites can negatively impact user experience and, ultimately, search engine rankings.

Nelson Gray

Thank you, Laura! Indeed, website speed optimization plays a crucial role. Search engines prioritize fast-loading sites, and it significantly enhances the user experience. It's a valuable addition to improving online presence. Good point!

Oliver Adams

Nelson, do you have any recommendations for local businesses targeting a specific geographic area? How can we maximize our chances of appearing in local searches?

Nelson Gray

Hi Oliver! For local businesses, it's essential to claim and optimize Google My Business listing. Also, focus on local keyword targeting, generate positive customer reviews, and leverage local directories. These strategies can greatly improve your visibility in local searches.

Emily Wilson

Nelson, should we still prioritize SEO efforts, considering the increasing popularity of voice search? How can voice search impact rankings?

Nelson Gray

Hi Emily! Definitely, SEO remains crucial even with voice search gaining popularity. While voice search presents some unique challenges, optimizing for user intent, featured snippets, and structured data can help improve rankings and visibility for voice-based queries.

Sam Smith

Hi Nelson, I've heard that social media signals now impact search engine rankings. Can you please shed some light on this? Do social media followers and engagement affect SEO?

Nelson Gray

Hi Sam! Social media signals, such as followers, shares, and engagement, indirectly impact SEO. While they don't directly influence search engine rankings, active social media presence can drive traffic, amplify your content reach, and attract natural backlinks—all of which are beneficial for SEO.

Isabella Clark

Great article indeed, Nelson! I appreciate your emphasis on mobile optimization. With the majority of searches happening on mobile devices, it's crucial to prioritize responsive design and mobile-friendly user experience.

Nelson Gray

Thank you, Isabella! You're absolutely right. Mobile optimization is no longer optional. It's a must-have for businesses to cater to the increasing mobile user base and provide seamless browsing experiences across devices.

Henry Turner

Hi Nelson! In addition to optimizing meta tags, should we also focus on meta descriptions? Are they still relevant from an SEO perspective?

Nelson Gray

Hi Henry! Yes, meta descriptions remain relevant though their direct impact on rankings is minimal. However, well-crafted meta descriptions can serve as a concise snippet enticing searchers to click through to your website. They indirectly contribute to higher click-through rates (CTR) and potential traffic boost.

Liam Adams

Thank you for these valuable tips, Nelson. I'll make sure to implement them on our website. Looking forward to improved search engine rankings!

Nelson Gray

You're welcome, Liam! I'm glad you found the tips valuable. Wishing you the best of luck, and may your website's search engine rankings soar!

Sofia Rodriguez

Nelson, thanks for the informative article. Can you shed some light on the importance of link building in SEO? How do we ensure we acquire quality backlinks?

Nelson Gray

You're welcome, Sofia! Link building is crucial as it helps search engines understand the credibility and relevance of your website. To acquire quality backlinks, focus on creating valuable content, reach out to relevant industry websites, participate in guest blogging, and leverage online directories. It's important to prioritize quality over quantity.

Ethan Foster

Hi Nelson! Regarding content creation, do you have any recommendations for developing an effective content strategy that aligns with SEO goals?

Nelson Gray

Hi Ethan! Developing an effective content strategy requires aligning SEO goals with user intent. Understand your target audience and their needs, conduct keyword research, optimize content for relevant keywords, and regularly publish high-quality, engaging content. Consistency and relevance are key in building an effective content strategy.

Emma Turner

Nelson, do you recommend using paid advertising to complement SEO efforts? Can paid ads positively impact search engine rankings?

Nelson Gray

Hi Emma! Paid advertising, such as Google Ads, can certainly complement SEO efforts and provide additional visibility for specific keywords or target audiences. While paid ads don't directly impact organic search rankings, they can increase brand exposure, website traffic, and potential conversions.

Aaron Nelson

Thanks for sharing these valuable insights, Nelson! I was wondering, how can we measure the success of our SEO efforts?

Nelson Gray

You're welcome, Aaron! Measuring SEO success involves analyzing key metrics like organic traffic, keyword rankings, conversion rates, and engagement metrics like bounce rate and time-on-page. Regularly monitoring these indicators helps gauge the effectiveness of your SEO strategy and identify areas for improvement.

Victoria James

Great article, Nelson! I would also suggest making use of structured data and schema markup to enhance search engine visibility.

Nelson Gray

Thank you, Victoria! Excellent suggestion. Using structured data and incorporating schema markup can significantly enhance your website's visibility in search engine results and increase the likelihood of rich snippets, which can drive more traffic and improve click-through rates.

Oliver Mitchell

Nelson, how important is it to regularly update and repurpose old content? Can that have a positive impact on SEO?

Nelson Gray

Hi Oliver! Regularly updating and repurposing old content is beneficial for SEO. It keeps your website fresh in the eyes of search engines and visitors. Additionally, you have the opportunity to improve and optimize existing content based on new information or target keywords, ultimately enhancing its relevance and search performance.

Sophie Turner

Nelson, what role do online reviews play in SEO? Can they directly impact search engine rankings?

Nelson Gray

Hi Sophie! Online reviews don't directly impact search engine rankings. However, they indirectly influence SEO by fostering credibility, attracting potential customers, and improving click-through rates. Positive reviews can also lead to increased brand visibility and word-of-mouth recommendations, further enhancing your online presence.

Ava Taylor

Thank you, Nelson, for sharing these insightful strategies! I'm curious, can we optimize the images on our website for better search engine visibility?

Nelson Gray

You're welcome, Ava! Indeed, optimizing images is crucial for both user experience and search engine visibility. Use descriptive filenames, relevant alt tags, and compress images without compromising quality. Also, consider using image sitemaps and lazy loading to enhance website performance and crawlability.

Julian Walker

Hi Nelson! What are your thoughts on the use of infographics for promoting our business online? Can they help in search engine optimization?

Nelson Gray

Hi Julian! Infographics can be a powerful tool for promoting your business online. They facilitate visual storytelling and can attract attention, shares, and potential backlinks. With proper optimization, such as relevant alt tags and accompanying textual content, infographics can potentially contribute to SEO efforts.

Grace Clark

Hi Nelson! I have a local business, and my website is relatively new. Are there any quick wins or immediate actions I can take to improve its online presence?

Nelson Gray

Hi Grace! For quick wins, ensure your Google My Business profile is claimed and optimized. It's essential for local businesses. Focus on generating positive reviews from satisfied customers, engage with your local community online, and optimize your website's meta tags and content for relevant local keywords. These steps can make an immediate impact on your online presence.

David Wright

Thank you, Nelson, for sharing your expertise. I was wondering if targeting long-tail keywords is still relevant for SEO in today's competitive landscape?

Nelson Gray

You're welcome, David! Targeting long-tail keywords is definitely still relevant and valuable. While they may have lower search volumes compared to broader keywords, long-tail keywords often have higher intent and lower competition. Optimizing for long-tail keywords can attract more qualified and targeted traffic to your website.

Lily Adams

Hi Nelson! How important is it to have a blog on our website? Can having a blog positively impact search engine rankings?

Nelson Gray

Hi Lily! Having a blog can be highly beneficial for your website's search engine rankings. Blogs provide opportunities to regularly create fresh and relevant content, target additional keywords, attract backlinks, and engage with your audience. They also enable you to showcase industry expertise and establish your website as a valuable resource.

Mia Taylor

Thanks for the article, Nelson! I had a question about internal linking. How important is it for SEO, and do you have any tips on how to effectively implement it?

Nelson Gray

You're welcome, Mia! Internal linking plays a crucial role in SEO, as it helps search engines discover and understand the structure of your website. It also distributes authority and relevance among pages. When implementing internal links, aim for relevance, anchor text optimization, and a user-friendly linking structure that facilitates website navigation.

Elijah Turner

Hi Nelson! Should we prioritize optimizing for mobile devices over desktop, considering the mobile-first indexing trend?

Nelson Gray

Hi Elijah! With the mobile-first indexing trend, it's crucial to prioritize optimizing for mobile devices. However, it's important to maintain a responsive design that provides a seamless user experience across both desktop and mobile. Prioritizing mobile doesn't mean neglecting desktop users, especially if your target audience still uses desktop devices significantly.

Julia White

Nelson, does the website's load time have a significant impact on search engine rankings? How can we improve our website's speed?

Nelson Gray

Hi Julia! Yes, website load time can impact search engine rankings. Faster-loading websites tend to have better user experience, lower bounce rates, and higher engagement metrics, all of which contribute to improved SEO. To improve your website's speed, consider optimizing image sizes, leveraging caching, minimizing HTTP requests, and using a reliable hosting provider.

Emily Parker

Thank you, Nelson, for this informative article. I have a question about guest blogging. How can guest blogging contribute to SEO, and how can we identify relevant and authoritative websites for guest posting?

Nelson Gray

You're welcome, Emily! Guest blogging can contribute to SEO by allowing you to showcase your expertise, gain exposure to a wider audience, establish backlinks, and build relationships with other industry professionals. To identify relevant and authoritative websites for guest posting, research your industry's top blogs, analyze their content, audience, and engagement metrics, and reach out with a valuable and unique guest post proposal.

Matthew Walker

Hi Nelson! I appreciate your article. I was wondering, how can we optimize our website's URL structure for better SEO performance?

Nelson Gray

Hi Matthew! Optimizing your website's URL structure is important for both search engines and users. Aim for descriptive and concise URLs that include relevant keywords and provide an idea of the page's content. Use hyphens to separate words and avoid using unnecessarily long or complicated URLs. This enhances readability, click-through rates, and search engine understanding of your website's structure.

Aiden Brown

Hi Nelson! I've been working on improving my website's SEO, but I'm concerned about potential negative SEO attacks from competitors. Are there any precautions or measures I can take to protect my website?

Nelson Gray

Hi Aiden! Protecting your website from negative SEO attacks is important. Regularly monitor your backlink profile using tools like Google Search Console or SEO software. If you notice suspicious or harmful backlinks, disavow them promptly. Additionally, focus on building a strong and diverse backlink profile, as a healthy link profile is more resilient against negative SEO attempts.

Chloe Evans

Nelson, I found your article insightful. Can you elaborate on the importance of user experience in SEO? How do search engines measure user experience?

Nelson Gray

Hi Chloe! User experience plays a significant role in SEO. Search engines aim to deliver the best possible results to their users, and user experience is an important factor in determining the quality and relevance of a website. Search engines measure user experience through various metrics like bounce rate, time on page, click-through rates, and engagement metrics. Providing a seamless, informative, and user-friendly website is crucial for SEO success.

Olivia Turner

Great tips, Nelson! On the topic of improving online presence, does the age of a domain name affect its search engine ranking?

Nelson Gray

Thank you, Olivia! The age of a domain name can have a minor impact on search engine ranking. Older domains may appear more trustworthy as they have a longer online presence. However, the age of a domain is just one of many factors, and newer domains can still rank well by focusing on other SEO strategies like content quality, backlink profile, and relevance.

Isaac Wilson

Nelson, thanks for the article! What are your thoughts on hiring an SEO agency to handle the optimization process? Is it worth the investment for businesses?

Nelson Gray

You're welcome, Isaac! Hiring an SEO agency can be a valuable investment for businesses, especially for those who don't have the expertise or resources to handle the optimization process in-house. An SEO agency can provide professional guidance, leverage industry best practices, and save time by efficiently strategizing and executing SEO efforts. However, it's essential to carefully choose a reputable and experienced agency to ensure positive results and a good return on investment.

Ella Mitchell

Nelson, how can we optimize our website for featured snippets? Are there any specific strategies to increase the chances of appearing in those coveted positions?

Nelson Gray

Hi Ella! Optimizing for featured snippets involves providing concise and direct answers to common user queries. Focus on creating well-structured content, utilizing headers, bullet points, and clear formatting. Research common questions in your industry and provide thorough answers within your content. It's also helpful to optimize for long-tail keywords and utilize schema markup, as this can increase your chances of appearing in featured snippets.

Tyler Thompson

Thank you for sharing your knowledge, Nelson! Can we expect immediate results or should we have patience when it comes to SEO?

Nelson Gray

You're welcome, Tyler! Patience is key when it comes to SEO. While some minor improvements may be noticeable quickly, significant and lasting results often take time. SEO is a continuous process that requires consistent effort, monitoring, and adaptation. It's important to have a long-term perspective and focus on sustainable growth rather than expecting immediate results.

Grace Turner

Hi Nelson! How can we tackle duplicate content issues? Can duplicate content negatively impact SEO rankings?

Nelson Gray

Hi Grace! Duplicate content can negatively impact SEO rankings by causing confusion for search engines and potentially diluting the visibility and relevance of your pages. To tackle duplicate content issues, ensure each page has unique and valuable content. Use canonical tags to indicate preferred versions of similar content and implement proper redirects when necessary. Regularly monitoring your website for duplicate content issues can help maintain a healthy SEO foundation.

Hailey Wright

Thank you for the informative article, Nelson! Is it better to focus on organic SEO efforts or invest in paid search advertising for quick results?

Nelson Gray

You're welcome, Hailey! Both organic SEO efforts and paid search advertising have their advantages. Organic SEO provides sustainable long-term growth and is cost-effective in the long run, whereas paid search can provide immediate visibility and targeted traffic. While organic SEO should be the primary focus, a combination of both strategies can be beneficial, especially for businesses looking for quick visibility and those operating in highly competitive industries.

Grace Adams

Nelson, should small businesses prioritize local SEO efforts over general SEO? Do local businesses have an advantage in targeting local searches?

Nelson Gray

Hi Grace! Small businesses, especially those targeting local customers, can significantly benefit from prioritizing local SEO efforts. Local SEO allows you to compete in specific geographic areas, target relevant keywords, appear in local map packs, and capitalize on location-based searches. By targeting local searches, you can leverage proximity and establish a strong online presence among local customers, providing a valuable advantage.

Lucas Turner

Nelson, I appreciate your comprehensive article! How do we stay updated with the ever-evolving SEO landscape? Are there any trusted resources you recommend?

Nelson Gray

You're welcome, Lucas! Staying updated with the evolving SEO landscape is crucial. Some recommended resources include industry-leading websites like Moz, Search Engine Journal, Search Engine Land, and Google's Webmaster Central Blog. Following reputable SEO professionals on social media platforms and joining SEO communities and forums can also provide valuable insights and keep you informed about the latest developments in SEO.

Daniel Turner

Hi Nelson! In terms of SEO, how important is link building compared to other strategies? Are there any effective alternatives to traditional link building?

Nelson Gray

Hi Daniel! Link building is indeed an important aspect of SEO, as it helps establish authority and relevancy. However, SEO is a holistic process, and other strategies like creating high-quality content, optimizing user experience, leveraging social media, and improving website speed are equally important. While link building remains valuable, focusing on these alternative strategies can indirectly enhance your website's link-building potential and ultimately improve search engine rankings.

Sophia Turner

Thank you for the insightful article, Nelson! Can we optimize our website for voice search, and if so, how?

Nelson Gray

You're welcome, Sophia! Optimizing for voice search is possible and can be beneficial as voice queries increase. Focus on conversational and natural language patterns in your content. Optimize for featured snippets, as voice assistants often use them for answers. Target long-tail and question-based keywords. Finally, ensure your website is mobile-friendly and loads quickly, as voice searches often occur on mobile devices.

Audrey Wilson

Nelson, I found your article very helpful. When optimizing for SEO, should we prioritize on-page factors like content and technical aspects, or off-page factors like backlinks?

Nelson Gray

Hi Audrey! Both on-page and off-page factors are important in SEO and should be prioritized simultaneously. On-page factors like content quality, relevance, meta tags, user experience, and website structure lay the foundation for search engines to understand and rank your pages. Off-page factors, particularly backlinks, provide signals of credibility and authority. Balancing and optimizing both on-page and off-page factors is crucial for successful SEO.

Oliver Green

Nelson, thanks for sharing your expertise! I wanted to ask about the impact of social media on SEO. How does social media presence affect search engine rankings?

Nelson Gray

You're welcome, Oliver! Social media presence indirectly impacts search engine rankings. While social signals don't directly influence rankings, active social media accounts can enhance brand exposure, drive website traffic, and attract natural backlinks. Additionally, social media platforms can serve as additional channels for content promotion and audience engagement, further bolstering your online presence and indirectly impacting SEO performance.

Sophie Wilson

Hi Nelson! Can you provide some tips for optimizing local landing pages? How can we make our landing pages more appealing to both users and search engines?

Nelson Gray

Hi Sophie! When optimizing local landing pages, ensure your page clearly showcases location-specific information like business name, address, phone number, and opening hours. Incorporate local keywords in your content, meta tags, and headers to target location-based searches. Include customer testimonials or reviews to build trust. Finally, consider embedding a Google Map and providing clear calls-to-action for users searching for local products or services.

Mason Peterson

Thank you, Nelson, for sharing these valuable insights! I was wondering, can we automate SEO tasks, and are there any SEO tools you recommend for streamlining the process?

Nelson Gray

You're welcome, Mason! Automating certain SEO tasks can save time and improve efficiency. There are numerous SEO tools available that can help streamline the process. Some popular ones include SEMrush, Moz Pro, Ahrefs, Google Analytics, and Google Search Console. These tools offer features for keyword research, website optimization, competitor analysis, backlink analysis, and performance tracking. Choose the ones that suit your specific needs and requirements.

Luke Lewis

Hi Nelson! How frequently should we update our website's sitemap? Is it enough to submit it once, or should we update it whenever we add new pages or make significant changes?

Nelson Gray

Hi Luke! It's best to update and submit your website's sitemap whenever new pages are added or significant changes occur. This ensures search engines are promptly aware of your website's latest structure and content. Regularly updating and submitting your sitemap helps search engines crawl and index your website more efficiently, ultimately benefiting your search engine rankings.

Maya Hall

Nelson, I enjoyed reading your article! Does social bookmarking still have a role in SEO, or has its relevance diminished over time?

Nelson Gray

Thank you, Maya! Social bookmarking has indeed lost some of its prominence in SEO compared to earlier years. While it may not have the same direct impact, it can still have indirect benefits like driving traffic, increasing brand exposure, and attracting potential backlinks. However, focusing on other SEO strategies like quality content creation and outreach to relevant websites generally yield more significant and sustainable results.

Rachel Reed

Hi Nelson! Many businesses have multiple locations. How can we optimize our website's structure and content to effectively target local searches for each location?

Nelson Gray

Hi Rachel! To optimize your website for multiple locations, consider setting up dedicated landing pages for each location, showcasing unique local information and relevant keywords. Use structured data markup to indicate location-specific details. Provide localized content and testimonials. Incorporate location-specific meta tags and headers. Additionally, consider optimizing URL structure to include relevant location information. This approach helps search engines understand and rank your website for each specific location.

Anna Turner

Thank you for the informative article, Nelson! How can we ensure our website remains mobile-friendly with ongoing updates and design changes?

Nelson Gray

You're welcome, Anna! Ensuring your website remains mobile-friendly during updates and design changes is crucial. Follow mobile-first design principles, optimize image sizes, ensure font legibility, and prioritize responsive design that adapts to different screen sizes. Regularly test your website's mobile performance using tools like Google's Mobile-Friendly Test. Additionally, consider user feedback and continuously monitor your website's mobile experience to make necessary adjustments.

Emma Lewis

Hi Nelson! What are your thoughts on the impact of voice search on traditional keyword optimization? How can we adapt our SEO strategies to accommodate voice-based queries?

Nelson Gray

Hi Emma! Voice search has influenced traditional keyword optimization. Voice-based queries tend to be longer and more conversational, so optimizing for long-tail and question-based keywords is crucial. Focus on user intent and provide direct, concise answers within your content. Utilize structured data and schema markup to provide additional context to search engines. Keep in mind that voice search is still evolving, so it's important to stay updated and adapt your SEO strategies accordingly.

Jason Wright

Thank you, Nelson, for sharing your expertise! I found your article really insightful and will definitely implement these strategies to improve my business's online presence.

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