Every successful ecommerce seller should know how to rank products on Amazon. Most commonly, when it comes to getting higher search rankings, it’s exactly when content optimization comes into play. And this crowded marketplace is not an exception here. So, below I’m going to show you how to rank your products on Amazon – just taking the lead in product search over there with a well-optimized product listing. After all, our ultimate selling goal is to rank well in customer searches, right?
How to Rank Products on Amazon with Product Listing Optimization
Tier One: The Importance of Keyword Research
Considering that every item listed on that crowded online marketplace can be found only through the product search option, the keywords filled into the search bar play the major role in overall optimization success over there. That’s why you shouldn’t be surprised that handling in-depth competitive keyword research is the first thing for you to be done. And here is how to rank your products on Amazon with the right keyword selection – I recommend having a kickstart with Google Keyword Planner (just to have the full picture of the task and get the basic understanding of the matter), to be followed with a practical competitive research using one of these tools of your choice (I recommend trying ScientificSeller, KeywordKeg, MerchantWords, AMZ Tracker, or Scope – all of them are pretty fine performing and fairly use-proven for Amazon product listing optimization).
Tier Two: General Content Optimization on Amazon
Once a good keyword pool is ready, it’s time for you to finally use them for optimization purposes. Before you start, make sure to understand the main Amazon’s requirements for a solid listing structure, which by default consists of Product Title, Bullet Points, Product Description, and Supportive Images.
Is recommended to be kept below 200 characters long.
Should give a narration to item measurements.
Allows writing numbers in numerals only.
Doesn’t need to include item size and/or color, unless it’s either a relevant detail or there are multiple options available to the customer’s choice.
Should be always kept clean and clear, being listed as briefly as possible.
Are intended to cover a list of the general product features and benefits.
Must be concise enough to specify only major information of the core importance.
Actually goes for a more extended way of listing product information already included to your bullet points.
Must exhaustively cover all vital data related to the product in full.
Is meant to tackle the most frequent pain points of the customer acting in a proactive manner.
Should be unique, well-optimized, and rich with your main target keywords.
Can probably become even more powerful that any wording that sells your products.
Recommended image count is no more that nine supportive pictures.
Professionally tuned visual content of high quality would be certainly more preferable one.
Taking product use photos, as well as lifestyle and packaging shots is arguably the best solution to drive your product rankings and ultimately drive your trade results over there.