Inbound (incoming) links, or backlinks, are third-party source links pointing back to your own website or blog. And why is it so important to understand how to get backlinks to your website? Because backlinks are now seen among Google’s three primary ranking factors, according to the official message delivered by top executives of the world’s search giant earlier this year. Apart from the broad concept of the Search Engine Optimization, backlinks can be observed as the votes of confidence - your content has a well-recognized value. Therefore the whole website’s or blog’s authority can be trusted. That way, Google search engine makes its own PageRank evaluation - weighing up each backlink found with every web page on the Internet. Understanding the importance of natural and quality link building, below I’m going to show you how to get backlinks to your website or blog that really work for SEO, ultimately - to find yourself somewhere within top-10 Google’s search results.
How to get backlinks to your website for SEO purposes
When it comes to creating SEO-friendly link profile, everything about backlinks does matter - starting from the individual domains linking to you and their own authority grade, to every link’s relevancy, as well as the way of its on-page placement. Here is how to get backlinks to your website the right way - make sure you’ve got everything in place considering the following bullet points:
Referral domain count having links that point to you is probably one of the most important factors in the eyes of Google, when it comes to prospecting overall ranking opportunities of your link profile.
Link donor authority - both on the individual level (counted for each separate web page), and when taken at scale. It means that having a couple of high-quality backlinks with a great authority would be far better, rather than just betting on their quantity and nothing else.
Highly regarded authority doesn’t necessarily mean that it’s all about those global media websites or the world’s biggest publishers - your own small business website or niche blog can achieve a fully comparable progress.
Domain age can sometimes be counted as a very important factor, in-part dictating the website’s authority concerning backlinks for SEo purposes. Note, however, that you don’t necessarily have to build links with the aged domain sources solely.
Relevant backlinks are not only more valuable for Google, rather than the ones coming from the right places involved in the same topic discussion, or matching business industry. In fact, having irrelevant backlink might as well be interpreted by the search engine as a suspiciously manipulative or even volitional actions - hence you can earn yourself a severe (sometimes even irreversible) ranking penalty.
Link profile diversity should never be underestimated as well. Don’t hesitate to have links with absolutely unparallelled websites or blogs with different authority, trust, PageRank, and any other related properties. In fact, that would be your best well-formed decision - as Google pays very much attention to colorful backlinks with different values, probably admitting their natural way of creation.