What are the best opportunities to find Amazon keywords?

If you run your business on Amazon, it is essential to conduct a comprehensive keyword research. The more targeted search terms you find, the higher you will rank on Amazon SERP and the more organic traffic you will attract. Investing your time to assess the most relevant search terms in your niche can maximize your business potential and raise your product positions for the most searched terms on Amazon. However, it is not enough just find the suitable for your business search terms; you also need strategically use them. Amazon provides you with this opportunity. 

There are at least three sections where you can insert your targeted keywords - title, description and bullet points. All these elements are essential in some capacity, but the most important and underrated aspect of listing is the product’s title. It has the most significant ranking power for a listing. If you have a keyword-reached title, you will be able to rank for numerous search queries. You have probably mentioned product listings with the long and keyword stuffed product titles on Amazon. As a rule, such titles rank better on Amazon than short and precise ones. Here we can observe a big difference between Amazon and Google optimization aspects. While on Google your title should be precise and state your website primary idea, on Amazon your title serves to present as much information about your product as possible. Users don’t naturally like long sentences, but Amazon A9 algorithm may find value in it. So, with keyword-rich titles, your products will be indexed for various relevant search terms. 

While having a great title is necessary, that is only a half of the battle. If you would like to achieve the high rank for any targeted search terms, sales must be driven by the listing to show Amazon that your product listing is highly relevant for these search terms. That is why in this article we will discuss how to make a keyword research in a professional manner and make your Amazon listing as much efficient as possible. 

Amazon keyword research and listing optimization

According to the statistical data, a third of all product searches begin on Amazon trading platform. It is a very crowded and competitive platform with millions of different products. That is why it is not the best place to browse and discover new products. Amazon searches expect the instant results on the queries with the list of the most relevant and suitable products. That is why it is essential to appear at the top of the list when your potential customers search for any phrase that is related to your product. 

Several basic principles can help you rank highly in Amazon’s search results, including the quantity and quality of your reviews, your Amazon sales history, the number of good deals, star rating, customer support, and how relevant your product is to the search query. While most of these aspects require time and significant efforts, your Amazon listing optimization can be immediately in your control.

How to find keywords for Amazon listing optimization?

There are some quantitative ways to find the exact keywords you should include in your listing to maximize your relevancy for the most commonly asked search queries. 

There are two ways how you can conduct a keyword research - manually and automatically. The last variant is the most commonly used in our days because it saves pretty much time and provides the most accurate results based on comprehensive market niche research and competitive analysis. 

That is why I advise you to choose the professional automated software for successfully running your Amazon optimization campaign. From the most effective keyword research tools, I can enumerate the following ones - Google Keyword Planner, Amazon Keyword Planner and Jungle Scout.