Effective search engine optimization (or SEO) requires a basic knowledge of algorithm updates that Google comes up with on a regular basis. Each SEO practitioner should have the capabilities to distinguish which one of ten existing strategies to implement in order to reach the ultimate goal by the end of an SEO campaign. This knowledge will help you be better at deciding which steps should you undertake for effective SEO.
In today’s article, Semalt experts will tell you about the most effective search engine optimization strategies that do work in 2017. Read on to know them all. So, let’s start.
Three Actionable SEO Methodologies You Can Use Right Now
1. Focus on Latent Semantic Indexing
Latent Semantic Indexing, also known as LSI, is a popular SEO method that’s all about determining the relationship between concepts and terms in content. It helps Google and other search engines distinguish the multiple meanings of particular words and phrases.
Simply put, LSI looks for synonyms related to the keywords on the webpage.
Even though LSI was used over twenty years ago, this practice is still beneficial for today’s SEO. LSI keywords are good at improving the Google ranking of your web pages. What’s more, they enhance the possibility that the rank of your resource will last long in SERP as well as protect your site from penalty.
2.Place Keywords in Headers
This one is also highly beneficial for better SEO results, even though it was first introduced in the late 90’s. Most SEO specialists suggest incorporating this strategy in your day to day SEO activities since search engines expect headings to include clues to the page’s main topics.
For years, the only relevant heading tags to SEO have been H1 and H2. Things have changed over time. Nowadays, there are 6 header tags, ranging from H1 to H6 — each denotes decreasing importance. H1 is one of the greatest importance, it should only be applied once per page, typically for the title of the post. Each successive heading element should be applied as a subcategory of the one above.
3. Consider Linking to Authority Sites
There is no denying: outbound links improve your website ranking and authority if used correctly. In simple words, outbound links are those links that point to some other domain from your website. Linking to authority sites helps Google to understand your niche as well as increases the quality of your site, which plays a core role in your site’s SEO.
Linking to authority sites is one of the best ways to be in touch relation with the online businesses having the same niche.
Making your SEO effective is not as difficult as it may seem at first glance. Adhering to the recommendations mentioned above will help you create a better SEO strategy than the one you are currently applying.
In case you have any questions or want to share your effective SEO techniques with us, don’t be shy to contact our Semalt team. We love to hear from our readers!