How important are joint relations between domain name and SEO?
According to Google’s three major ranking factors, a website’s usability, content quality, and backlinking portfolio are the most influencing things to determine whether it will be ranked on the top of the SERPs, or not. And that’s true, particularly considering the lion’s share of your potential customers are most likely to have their first visit to your web pages coming from the list of top search results.
Hence, a good domain name and SEO maintenance can be called the flagships of probably every website. Considering every ordinary domain name separately, it usually becomes constructed of the company’s brand name, backed up with the most relevant and compelling keywords and key phrases. But the question about the interaction between a domain name and SEO impact on Google’s rankings has always been a very debatable topic. After all, is there any shred of evidence for an entirely direct interrelation between domain name and SEO? That’s why I decided to have the main reasoning summarized and backed with some cold facts below.
No strict rules
In fact, Google’s ranking factors have never had any strict guidelines or official requirements that we would realize step by step. Obviously, the industry giant is doing best to prevent any abuse or manipulative cheating, But one thing can be sure - according to most of the practice tests, there are about two hundred different factors involved in the final algorithm to determine the website ranking in the list of the search engine page results. Considering some valuable insights by the former employees, as well as the rest of theories and reasonable ideas, there are some quite probable outcomes from picking up a domain name and SEO maintenance coming with it.
Consider live users, not search robots
Surely, the right domain selection is a critical step paving the way to your online success in the longer run. And I recommend here to get a user-friendly domain name first and foremost. No need to try adapting strictly to the search engine preferences. It’s more reasonable to think about the real users, so I suggest having a summarized, eye-catching and memorable name, which would be entirely relevant and recognizable here. Feel free to embed it with your business brand name, as well as the right keywords and their combinations.
Proactive keyword research
Looking back, those domain names including the right keyword used to have a distinct advantage over the rest of competitors in Google search results. Those times passed long ago, and the overall domination of the keyword domains is now wearing off. Now the search engines tend to appreciate those websites providing more value to the user, i.e., having more relevant quality content. But the former logic of keyword domains is still in force, as matching key phrases in the domain name are more user-friendly allowing the visitors to make up a link between an individual search query and the web page content itself. Not to say that such URLs would be more useful for sharing, in turn bringing a positive impact over your click-through-rate. Doing so, you might as well encourage Google to award your website with a higher ranking. So, never skimp on making a proactive keyword research when shaping up your new domain name. You won’t regret, I’m sure.
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