Have you ever been wondering how SEO impacts digital marketing channels? Haven’t reached a clear answer yet? No worries. Today, we’ll explain you in detail how much web marketing depends on search engine optimization.
As you might already know, SEO has changed a lot over the last few years. It evolved and went much further than inefficient and old-fashioned keyword stuffing techniques that were so popular in the mid-1990s. By 2005, even small businesses and startups began to hire SEO exports that promised they would help increase traffic and sales.
There is no denying that in 2017 SEO still plays a crucial role in promoting online businesses. Search engine optimization strategies bring high-value results if implemented correctly. So, let’s go deeper into this topic and see how much digital marketing depends on SEO.
Basic SEO Collaborations in Web Marketing Teams
These days, the majority of online marketers and web designers include primary SEO tactics in their digital strategy. That happens because nowadays SEO approach is more holistic and integrated than ever before. It successfully collaborates with other marketing disciplines on a day-to-day basis. Here are some of those disciplines:
Content Strategy: Content is a king, a valuable SEO asset, a powerful tool — call it whatever you like. It is an undeniable fact that most of SEO’s budget relies on content creation. Implementing a successful content strategy along with SEO can quickly boost not only conversions but also brand credibility.
Social Media Marketing: It’s highly recommended to combine your social media program with your SEO strategy to achieve the full spectrum of SEO benefits. Social shares are perfect for bringing natural backlinks to your resource. What’s more, they indicate whether your content strategy is working well or requires updating.
Paid Search: By mixing Google Analytics and SEO, you can tackle expensive keywords, thus gaining organic traffic. Paid search teams can collaborate with SEO teams by optimizing a number of factors, including keyword plans, landing pages, interactive content strategy and the line goes on.
Public Relations: Online reputation management is another vital step in your SEO strategy. PR teams can highly benefit by collaborating with SEO: band mentions can leverage both: online presence and search visibility.
Conversion: Combining conversion tactics and SEO can boost organic results. If you match the best user experience with the right content journey, you will bring satisfied users to your website. Consider reading heat maps to understand your users better. Also, test your UI on a regular basis.
As you can see, SEO collaborates with numerous disciplines within digital marketing.
SEO is an evolving thing: every day we see new search opportunities. The best thing you can do to get far with your conversions is to be clear and concise with your digital team. Let them know what you’re doing, tell them about your next steps, share your SEO ideas with digital specialists and see what happens in a month. Perhaps, you would like the results of such a collaboration!