The Internet is full of advice on SEO. With web scraping, it is possible to reverse our competitors' websites to devise the strategies to outrank them. Whether you have to scrape the title tag, meta descriptions or keywords, you should use the right content scraper to get your work done.
Here are 5 different ways to supercharge your SEO analysis with web scraping.
1. Competitor's Keyword Analysis:
You can easily scrape your competitor's website and obtain its content for keyword analysis. For this purpose, you can use SEMRush and search the suitable keywords. SEMRush is a comprehensive data scraping tool. With it, you can determine which keywords your competitors are using. Also, you can find out his long-tail and short-tail keywords and get your site ranked in a better way.
2. The performance of pages:
Various SEO tools and services focus on the domains and keywords for better ranks. It is important to scrape data to improve the overall performance of your web pages. Do you want to drive more traffic to your website or blog? Google Adwords API is an excellent tool that scrapes data and crawls your web pages easily. Also, it helps improve the performance of your website and boosts its ranking.
3. Meta-Data Extraction:
Kimono Labs and Import.io are two outstanding web scraping tools. They help extract meta-data and index our web pages easily. If you want to figure out why your competitor's site is ranking better than yours, you can try any of these tools and find out suitable keywords for your site. With import.io and Kimono, you can easily extract meta descriptions, meta titles, and meta tags and can improve the performance of your website.
4. Scrape websites for page rank:
The goal of SEO is to increase the page rank for given keywords. All webmasters need an SEO web scraper that can help them improve the overall performance of their sites. Once the data is fully scraped, you can publish it on your own blog and drive quality traffic to it. You may try Scrapy, a data extraction tool that scrapes information from different websites without changing your main keywords. One way to increase the rank is to find what your competitors are doing and emulate their websites.
5. Internal and external links:
It's safe to say that web scraping and SEO have a strong relationship. You always need internal and external links for better search engine ranking. With Getleft, ParseHub and OutWit Hub, you cannot only crawl and extract your web pages but also build strong internal links.
With the web scraping tools, you can easily determine how many keywords your competitor's site has used. There should be an optimal number of keywords in your content, and it can help avoid keyword stuffing. Furthermore, you can scrape useful data from videos and images. With the right kind of scraping tools, you can easily extract information from pictures and video clips and can boost your rankings to an extent. In short, web scraping and SEO can help understand how your competitor is getting to the top of search engine results.