I have already created a website for my company. So, what should be done next?
Now you are facing a new challenge, as you need to engage more users and bring greater traffic to your website. Ultimately, this will develop into real customers driving your net profit. But how to make the right use of business SEO?
Here are some practical schemes to succeed in gaining more traffic. In fact, all you need is to involve SEO services for business and simply get more visits to your website :
1. Search Engine Optimization
SEO is designed to improve your online visibility from the viewpoint of search engines. Doing SEO in business means getting your content in accordance with the most frequent keyword phrases used by wondering customers. Being rather time consuming and labour-intensive process, Search Engine Optimization is the core set of actions to acquire more customers.
2. Guest Blogging and Blogging
Blogging is standing among the core SEO services for business. Having original and informative website content will help you get new customers, making your online resource more popular at the same time. And remember, it’s important to focus on writing only credible and useful blogs to bring you real gains in traffic.
3. Pay Per Click (PPC)
Use PPC advertising is used to amplify search traffic flow coming to your website from the leading engines like Yahoo and Google. The working mechanism of PPC is based on making fixed payments for each click taken on your advertisement.
Means having a tracking cookie for every visitor’s gadget. When shifting away from your website, the user is going to receive special ads prompting to come back. Doing so, you can have more recurrent visitors with better chances to turn into real customers.
5. Facebook ads
Currently, there are over 1 billion people registered on Facebook. As for United States, most of users visiting Facebook are estimated to spend there over 8 hours each week. That’s why going for advertising on Facebook will help you address to a really wide audience giving a good foundation for solid customer base.
Creating useful videos and uploading them on YouTube makes your content appreciated by lots of people using this popular service every day. As a result, Google and many other search engines are going to recognize your website and support better promotion, particularly through social media.
7. Email marketing
This tool is very important from the viewpoint of SEO in business, as the lion’s share of the consumers commonly needs to receive several messages before proceeding with real purchase. That’s why email marketing is very efficient for encouraging your potential customers to finally make a deal, with quite high chances to become loyal clients.
8. Word of mouth (Facebook fan pages/forums, etc.)
For example, when you need to find a worthy hotel or restaurant in your local town, you will probably ask your family members, some friends. or you might as well browse through related online resources to see the actual customer reviews. So does your website marketing strategy! Simply consider building stronger relations and better connections with your followers using online word of mouth (i.e. fan pages, dedicated forums, related discussions, groups and communities, etc.).
9. Social media
Like email advertising, making right use of social media will help you address to your potential clients giving them encouraging reasons to make a purchase. Also, don’t forget to keep building up your audience - just welcome the visitors to follow you on Twitter, give a like or share your posts on Facebook, etc.
10. Public Relations
When doing business SEO for your website, don’t forget to take proper care of your brand’s name, as it’s a truly critical element for driving more traffic to your website. Shaping healthy public relations will support a good name and authority of your company, while improving a strong position within your market niche.