Let’s face it: clients are not the only ones who might find SEO too complicated to understand. Even for experienced business owners, SEO can seem scary and confusing when they first start out. In this article, I will tell you what steps should you follow to improve your SEO.
Five Essentials for Better SEO
Search engine optimization is not brain surgery but still, takes time to learn. Once you start delving deeper into the world of SEO, you’ll see that it isn’t so difficult. Here are some useful tips you can start implementing right away:
Setup Blog on Website
Statistics show that those businesses that use blogs generate 70% more leads than those that don’t. Blogging is especially useful for small businesses. According to recent research conducted by ThinkCreative, small businesses with blogs generate 126% more lead growth than small companies without blogs.
If you already have a blog, make sure it’s regularly updated with fresh and relevant posts. The best option is to generate at least two posts per week.
Off-Site SEO Techniques
By making other relevant bloggers and websites link to your site you increase your offsite SEO. Produce engaging content that other people will want to read, form relationships with trustworthy companies, contribute to online publications. Make sure that the inbound links are similar to the topics that you’ve written about. Use target keywords in the link.
On-Site SEO Techniques
These are techniques implemented on your resource. They include post title, meta links, and keywords optimization. On-page SEO is all about optimizing individual web pages to rank higher and earn more valuable traffic in search engines. On-site SEO refers to both the content and HTML source code of a web page that can be optimized. Post Titles: Your post titles should be catchy, descriptive and intriguing. Include keywords in the title so that readers know what the post will be about. Keyword Rich Content: Include your keywords a few times throughout the copy. Avoid keyword stuffing. Interlinking: This is linking to other posts on your blog. Including “recommended reading” at the end of every post is a great practice. Make sure you link to similar and relevant posts.
Use Outbound Links
Linking to other websites is helpful not only to your readers but to search engines as well. Outbound links give search engines a clear idea about your site, thus increasing your SEO. Ensure that you link your resource to high-quality and relevant blogs. Search engines would undoubtedly rank your resource high when you link it to popular sites that contain useful information.
Consider URL and Description Optimization
Your domain name is the name of your website. Therefore, you better choose it wisely. Make sure it’s descriptive, concise, easy to remember, and relevant to your content. The same applies to your website description — it should be short, relevant and no more than 160 characters.
Hope you enjoyed these tips for better SEO. Stick to them and see what happens to your ranking on Google. Know some other ways to improve the site’s SEO? Share them with us! We love hearing from our readers.