How to get quality backlinks for my dental website?

As you know, Google and other big search engines continuously improve their algorithms to counter questionable link building practices and penalize those who break the rules. The most dramatic actions did come in 2013 when SERP dominators which placed on the TOP positions lost their authority overnight. Google identified and devalued all linking networks and punished those who sell backlinks. Since that time link building practices have changed dramatically. Intelligent marketers have learned a valuable lesson from that significant Google update and adapted to the new link building environment that encourages quality and organic backlinks for websites.

The dental industry is a special online market niche which is distinguished by very high competitiveness and the same high revenues for businesses. Every day more and more dentists decide to establish their small business online in the hope that their potential clients will easily find and contact them. However, most companies face the same problem - an absence of the ability to build a strong optimization campaign that will follow search engine standards.

The most common problem we face in our practice is the misplacing of link-building methods. Websites owners simply don’t know how to create organic link building campaign that will bring them a perfect result. Instead of it, they are falling for black-hat optimization practices that bring fast but non-quality results as well as cause search engine penalties. However, it is possible to clean up link building, develop quality and organic link networks, and follow the latest trends in SEO and link building to rank high on Google SERP.

In this article, you will find some valuable tips for your dental online business development especially through link building practices.

Why should you not go for link networks?

There are a lot of dental websites that still build the links through link networks. By purchasing backlinks, they are hoping to boost their brand awareness and attract quality traffic. However, in most cases, they end up with rankings drop and penalties as Google comes down on those who engage in bulk link purchases, link exchanges or other fraudulent techniques.

Link network is a group of websites that are connected to each other. These sites can be owned by a single person or a group of people. As a rule, it is carefully hidden from search engines to escape being identified and penalized by them.

According to the new Panda algorithm update, websites that involved with link networks deserve to be punished regarding their search rankings. Link networks cannot bring any value for your link building campaign as they indulge in a lot of duplication in term of content and social signals. Moreover, they make rampant use of cross-linking between sites.

What links are valuable for dental websites?

The primary purpose of your link building campaign should be to create linkable assets and get as much quality links as possible. To create a winning link building campaign, you should create quality and valuable content as well as a presentation of it. It will help you to make your content sharable among users. Otherwise, it will be quite complicated to win quality backlinks organically. Another way you can use to make your off-site optimization resultative is to establish good relationships with key influencers and convince them to link to your dental website.

If you have a question why another dental website should link to you, the following three reasons will help you to find an answer to it.

First of all, they should attract your content as valuable for their readers. Your ideas should support what other bloggers and businesses would like to present to their clients. If your belief-based convictions are on the same page, then most likely these though influencers will tend to link to your website as the valuable information source. I mean that by providing quality and well-researched information, you raise your significance and authority in certain professional circles.

The second situation in which another niche related websites may link to your domain is that when they know, trust and like what you do. If you provide users with quality content, customer support, and dental services, then most likely media influencers will notice you as a valuable business partner. Moreover, if users trust your brand and highly evaluate services you provide, they are much more likely will share your posts and put links to your site on their pages. You can earn quality links from dental blogs with a large audience or local websites which have a sizeable local relationship. As a result, it will bring your more targeted referral traffic and improve your rankings on SERP.

Another reason why your market niche competitors can desire to cooperate with you is a mutual benefit from backlinks. You may easily get backlinks by offering them. If your backlinks are supported the topic you convey, search engines will reward web sources you are linking to. That is why other websites in your market niche may notice your domain as a valuable source for linking to them. To accelerate this process, you may personally contact to your possible business partners and tell about the new backlinks you can provide them with.

Perfect backlinks for dental websites

You may use the following link building ideas to improve your dental website SEO and rise your brand awareness.

• Link to authoritative sources

In the eyes of Google, authoritative websites are those that rank very high regarding PageRank and the number of reliable sources that point to them. If web sources with high authority link to your dental website, it will add excellent SEO value to your domain and attract quality traffic to your domain.

• Backlinks that generate targeted traffic

 The significant element of your link building campaign is to get relevant and logic links that point to your domain. These link should be surrounded by valuable and relevant content, and your link anchor text should coincide with your high-volume keyword. It doesn't matter whether such links are valuable from Google’s perspective or not, if they lead to your business success, they should be vigorously pursued.

• Social media link

Organic links that you may get from social media platforms and forums may significantly contribute your search engine optimization efforts. Google appreciates the massive reach of social media and prize websites that enjoy social network activity and social media links.    

Conclusion

To conclude, I would like to note that the current digital market paradigm is based on user experience. That is why you should think firstly the quality of information you would like to promote and the authority of the partner sites where you would like to put your site links. To get the best possible results from your optimization campaign, you should integrate between SEO and public relations. Dental business can engage with many promotional channels such as social media marketing, e-mail marketing, blog posting and so on. Ultimately, you can end up achieving quality backlinks through all these channels.