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How will we build backlinks in 2018?

The digital market is a continuously changeable sphere where the new algorithms can change the whole game rules. As a prospective website owner, you should know how you will need to build backlinks in the next 2018 year. The tricks we will discuss in this article can help you to achieve higher rankings without having to reach out to prospective website owners in hopes of getting another quality backlink.

backlinks 2018

Nofollow backlinks

The age when backlinks were built in simple ways seems to be coming to an end. Nowadays, to get a link you need to provide a quality content, find a web source where you can put your links and establish business relationships with the website owner. Such authoritative websites as Huffington Post, Forbes, and others use a trick strategy according to which all your links will have no follow signals. It means that your links won’t pass any value as they are coded as nofollow. However, in reality, nofollow backlinks possess some value from a CTR perspective. It still won’t raise the page ranking since no link juice is coming to your site.  

Dofollow backlinks

There are some essential methods to build backlinks that are dofollow and possess significant value for your site search engine optimization.

  • Building backlinks through Google Docs  

It appears that Google Docs can be a valuable and easy method to get backlinks. The only thing you need to make sure is to share your property with the public. Google gives a particular priority to its products in search results. That is why by creating a Google Document with backlinks to your web pages or content will help you to get link juice from a very high-authoritative website, namely Google. You need to have at least 300 words in your text. Include your relevant high-volume search terms you are trying to rank for your content. Once your document was created, you need to submit its URL to Google and Bing.

  • Building backlinks through Google sites

One more Google product that can give you some value is Google Sites. It gives you an ability to create a website under the Google brand name, like Google Docs. In contrast to Google Docs, Google Sites gives you an opportunity to customize your backlinks. As the recent researches show Google Sites allows websites that are placed in not too competitive niches to rank in the TOP-20 search results. It means that you could have a lot of listings in the Google TOP results based on a specific search term.  Ranking on the second Google SERP page still can attract your potential customers and bring some valuable traffic to your site.

backlinks seo

  • Building backlinks through LinkedIn

It is a new way of attracting link juice to your site, and we are probably the first who tell you about it. This method gives you an opportunity to improve your brand name awareness targeting your high-volume keyword phrases. As soon as you log in with LinkedIn, it provides you with an ability to create a company account. While creating your business account, you need to set it up in such a way that it targets your high-volume keywords. As LinkedIn pages rank well on Google, you have a great chance to be placed in the first five SERP positions. 

Oliver King
Thank you for reading my article on the future of backlinks! I hope you find it insightful.
Michael Thompson
Great article, Oliver! Backlinks definitely play a crucial role in SEO. Do you think their importance will diminish in the future?
Oliver King
Thanks, Michael! While the importance of backlinks might evolve, I believe they will remain significant in SEO. Search engines still rely on them to determine the authority of a website.
Jennifer Cooper
Interesting read, Oliver! However, with Google's focus on user experience and quality content, do you think backlinks will be valued less compared to content relevancy?
Oliver King
Hi Jennifer! Content relevancy is indeed crucial, but backlinks provide an additional layer of authority. While Google considers various factors, backlinks are expected to maintain their importance alongside relevancy.
David Miller
I have noticed that some websites buy backlinks to boost their SEO rankings. Is this a sustainable strategy or just a temporary workaround?
Oliver King
Hi David! Buying backlinks is against Google's guidelines and can lead to penalties. It's not a sustainable strategy and can harm a website's reputation. Building organic, high-quality backlinks is a better long-term approach.
Michelle Lee
Oliver, do you think the rise of social media platforms and their impact on search rankings will overshadow the importance of backlinks?
Oliver King
Great question, Michelle! While social media signals are becoming increasingly relevant, backlinks still hold significant weight in search rankings. They are not likely to be overshadowed completely, but rather complemented by other factors.
Brian Wilson
Backlinks used to be the primary focus for SEO, but with the rise of voice search and mobile usage, do you think their significance will decline?
Oliver King
Hi Brian! Voice search and mobile usage are indeed changing the SEO landscape. However, backlinks still provide valuable signals for search engines. While their relative importance may shift, I believe they will remain a vital aspect of SEO strategies.
Sophia Johnson
Oliver, what are your thoughts on the impact of nofollow links on SEO? Are they still worth pursuing?
Oliver King
Hi Sophia! Despite being nofollow links, they can still drive traffic to your website and contribute to your overall online presence. While they might not directly impact SEO rankings, they shouldn't be disregarded as they have their own benefits.
Eric Roberts
Thanks for the article, Oliver! As an SEO professional, I'm curious if you have any tips for acquiring high-quality backlinks.
Oliver King
You're welcome, Eric! Acquiring high-quality backlinks takes time and effort. Some effective strategies include creating valuable content, guest blogging, reaching out to industry influencers, and building relationships with webmasters.
Kimberly White
Oliver, do you think the rise of artificial intelligence in search algorithms will impact the value of backlinks?
Oliver King
Hi Kimberly! Artificial intelligence is shaping search algorithms, but backlinks are still considered a strong signal for determining website authority. While AI may refine how backlinks are evaluated, their importance is expected to endure.
Jeffrey Davis
Oliver, how would you suggest small businesses with limited resources approach building backlinks? Any cost-effective strategies?
Oliver King
Hi Jeffrey! Small businesses can focus on local directories, collaborating with industry partners, participating in relevant forums, and leveraging social media platforms. These strategies can be cost-effective while building valuable backlinks.
Daniel Green
Great article, Oliver! What's your take on the future of backlink anchor text? Will it continue to be important for SEO?
Oliver King
Thanks, Daniel! While search engines are becoming smarter at understanding content context, anchor text still provides valuable relevancy signals. It's expected to remain important for SEO, but its influence might evolve in the future.
Alexandra Evans
Oliver, do you have any advice for avoiding spammy backlinks? How can we ensure the backlinks we acquire are of high quality?
Oliver King
Hi Alexandra! To avoid spammy backlinks, it's important to conduct thorough research before acquiring them. Look for reputable websites with relevant content and authority. Avoid link schemes and prioritize quality over quantity.
Adam Wood
Oliver, I've heard that backlinks from .edu and .gov domains carry more weight. Is this true, and how can we acquire them?
Oliver King
Hi Adam! Backlinks from .edu and .gov domains are often considered valuable due to their authority. Acquiring them may involve creating valuable resources for educational institutions, partnering with organizations, or participating in relevant government initiatives.
Michelle Taylor
Oliver, what is your opinion on link building services that guarantee a certain number of backlinks in a short period of time?
Oliver King
Hi Michelle! Link building services that guarantee a large number of backlinks quickly often resort to spammy tactics, which can harm your website. It's best to avoid such services and focus on building organic, high-quality backlinks over time.
Robert Martinez
Oliver, how can we measure the effectiveness of our backlinks? Are there any specific metrics we should focus on?
Oliver King
Hi Robert! To measure the effectiveness of backlinks, you can track metrics like referral traffic, search engine rankings, and conversions. Tools like Google Analytics and SEO software can provide valuable insights into the impact of your backlink strategy.
Kristen Adams
Oliver, do you recommend using anchor text variations for backlinks to avoid any penalties from search engines?
Oliver King
Hi Kristen! Using anchor text variations can help create a natural backlink profile. It's recommended to incorporate relevant variations while maintaining a balanced approach. This can reduce the risk of search engine penalties.
Lucas Hill
Oliver, what are your thoughts on internal linking? How does it impact the overall backlink strategy?
Oliver King
Hi Lucas! Internal linking plays a role in SEO and user navigation. While it's different from external backlinks, it helps distribute link equity within a website. Strategic internal linking can enhance the overall effectiveness of your backlink strategy.
Rachel Turner
Oliver, how long does it typically take to see the impact of a backlink on search rankings?
Oliver King
Hi Rachel! The impact of a backlink on search rankings can vary depending on various factors. While some effects can be seen relatively quickly, it's important to view backlinks as part of a continuous SEO effort, rather than as instant ranking boosters.
Gregory Hughes
Oliver, what's your take on disavowing backlinks? When should we consider using this option?
Oliver King
Hi Gregory! Disavowing backlinks should be considered when you have identified low-quality or spammy backlinks that could harm your website's SEO. It's a way to inform search engines that you do not want to be associated with those specific links.
Samantha Collins
Oliver, with the increasing focus on mobile-first indexing, do you think backlinks will have the same impact on mobile search rankings?
Oliver King
Hi Samantha! Mobile-first indexing means search engines prioritize the mobile version of a website. While the impact of backlinks might evolve in mobile search rankings, they are still expected to provide valuable signals for determining website authority.
Grant Thompson
Oliver, what's your opinion on using link-building software to automate the process of acquiring backlinks?
Oliver King
Hi Grant! Using link-building software for automation can be risky. Many such practices are considered spammy or against search engine guidelines, which can lead to penalties. It's best to focus on organic, manual methods for acquiring high-quality backlinks.
Melissa Gray
Oliver, how should one approach building backlinks in a highly competitive industry where everyone is competing for the same keywords?
Oliver King
Hi Melissa! In a highly competitive industry, building backlinks can be challenging. It's important to focus on creating truly valuable content, building relationships with influencers, and finding unique angles to stand out from the competition. It might take more time and effort, but the results can be rewarding.
Matthew Turner
Oliver, do you see any emerging trends or new approaches in backlink building that marketers should be aware of?
Oliver King
Hi Matthew! One trend that marketers should be aware of is the increasing importance of user experience signals. Ensuring your website provides a great user experience can lead to more natural backlinks. Additionally, leveraging visual content, influencer collaborations, and optimizing for voice search are growing areas in backlink building.
Julia Foster
Oliver, what's your opinion on using press releases for acquiring backlinks? Do they still hold value in SEO?
Oliver King
Hi Julia! Press releases can still be valuable for certain purposes like announcing significant events or milestones. While they might not directly impact SEO, they can generate media coverage and potential backlinks from news outlets.
Aaron Hill
Oliver, are there any common mistakes or pitfalls that website owners should watch out for when building backlinks?
Oliver King
Hi Aaron! One common mistake is focusing solely on quantity over quality. Acquiring spammy or low-quality backlinks can harm your website's SEO. It's essential to prioritize relevance, authority, and natural link building. Additionally, avoiding link schemes, excessive anchor text usage, and ignoring website quality are important pitfalls to watch out for.
Linda Stewart
Oliver, how important is the relevance of the linking website's content to the linked page for backlink effectiveness?
Oliver King
Hi Linda! The relevance of the linking website's content to the linked page is important for backlink effectiveness. Search engines consider the context and topic relevance when evaluating backlinks. Relevant and authoritative websites can provide more impact on SEO.
Daniel Adams
Oliver, what are your thoughts on link disavowal files? Should every website have one for potential negative SEO situations?
Oliver King
Hi Daniel! Link disavowal files can be useful in certain negative SEO situations when you have identified harmful backlinks. While not every website needs one, it's a good practice to monitor your backlink profile and consider a disavowal file if necessary.
Emily Morris
Oliver, is it beneficial to have backlinks from websites with a high domain authority, even if they don't have direct relevance to our industry?
Oliver King
Hi Emily! Backlinks from websites with high domain authority can still be beneficial, even if they don't have direct relevance to your industry. They can contribute to overall website authority and potentially attract indirect traffic. However, a mix of relevant and authoritative backlinks is generally more ideal.
Thomas Coleman
Oliver, what role do social signals like shares, comments, and likes play in search engine rankings compared to backlinks?
Oliver King
Hi Thomas! Social signals like shares, comments, and likes can indirectly influence search engine rankings. While they may not directly replace the impact of backlinks, they can contribute to visibility, brand awareness, and potential backlinks. Both social signals and backlinks have their own value in the broader SEO strategy.
Rachel Hayes
Oliver, how important is the diversity of referring domains when it comes to building a backlink profile?
Oliver King
Hi Rachel! The diversity of referring domains is important for a healthy backlink profile. Having backlinks from a variety of reputable websites and domains helps establish a more natural and authoritative profile. It demonstrates credibility and can positively impact SEO rankings.
George Peterson
Oliver, what are your thoughts on reaching out to website owners and requesting backlinks?
Oliver King
Hi George! Reaching out to website owners and requesting backlinks can be a valid strategy if done properly. Personalized outreach, providing value, and showing genuine interest in their website can increase the likelihood of receiving quality backlinks. Building mutually beneficial relationships is key.
Laura Simmons
Oliver, should we prioritize getting backlinks from websites with a higher traffic volume or focus more on relevance and authority?
Oliver King
Hi Laura! Both traffic volume and relevance/authority are important considerations. While backlinks from high-traffic websites can potentially drive more direct traffic, the relevance and authority of a linking website contribute to overall SEO strength. Ideally, a mix of both is beneficial.
Michael Thompson
Oliver, what are the potential risks involved in a backlink building campaign, and how can we mitigate them?
Oliver King
Hi Michael! Potential risks in a backlink building campaign include acquiring low-quality/spammy backlinks, causing search engine penalties, or damaging your website's reputation. To mitigate these risks, focus on natural, organic link building, avoid black-hat techniques, perform regular backlink audits, and maintain a high-quality website.
Jennifer Cooper
Oliver, can you share any success stories where an effective backlink strategy had a significant impact on improving a website's SEO?
Oliver King
Hi Jennifer! While I can't share specific success stories due to confidentiality, there have been numerous cases where an effective backlink strategy significantly improved website SEO. By acquiring high-quality backlinks, increasing website authority, and driving organic traffic, websites have seen improvements in search rankings, visibility, and overall business performance.
David Miller
Oliver, should we always aim for 'follow' backlinks, or do 'nofollow' backlinks also have value in SEO?
Oliver King
Hi David! 'Follow' backlinks are typically more valuable from an SEO perspective as they pass link equity. However, 'nofollow' backlinks still have value in terms of traffic, brand exposure, and diversifying your backlink profile. A mix of both can contribute to a well-rounded SEO strategy.
Michelle Lee
Oliver, how can we identify high-quality websites from which we should seek backlinks?
Oliver King
Hi Michelle! To identify high-quality websites, you can consider factors such as domain authority, relevancy to your industry, content quality, engagement metrics, and overall website reputation. Thoroughly researching websites and assessing their authority and trustworthiness can help ensure you prioritize the right ones.
Brian Wilson
Oliver, how long should we keep pursuing backlinks before expecting significant improvements in search rankings?
Oliver King
Hi Brian! Acquiring backlinks is an ongoing process, and the timeline for seeing significant improvements in search rankings can vary. It depends on various factors like the competitiveness of your industry, the quality of the acquired backlinks, and the overall SEO strategy. Patience and consistency are key.
Sophia Johnson
Oliver, is it possible to recover from a Google penalty caused by low-quality backlinks? How can we restore our website's SEO authority?
Oliver King
Hi Sophia! It is possible to recover from a Google penalty caused by low-quality backlinks. To restore your website's SEO authority, the first step is to identify and remove or disavow harmful links. Then, you can focus on building high-quality, organic backlinks, improving content relevancy, and following Google's guidelines. It may take time, but recovery is achievable.
Eric Roberts
Oliver, do backlinks from international websites hold the same value as those from local or regional websites?
Oliver King
Hi Eric! Backlinks from international websites can hold value, especially if they have strong relevance and authority. However, depending on your target audience and business goals, local or regional backlinks can have more impact in terms of targeted visibility, local search rankings, and driving local traffic. Consider your target audience when prioritizing different types of backlinks.
Kimberly White
Oliver, are there any tools or software you recommend for tracking and analyzing backlinks?
Oliver King
Hi Kimberly! There are several tools and software options available for tracking and analyzing backlinks. Some popular choices include Ahrefs, Moz, SEMrush, Majestic SEO, and Google Search Console. These tools provide insights into backlink profiles, anchor texts, referring domains, and various metrics to evaluate the effectiveness of your backlink strategy.
Jeffrey Davis
Oliver, should we consider removing or disavowing old, low-quality backlinks that were acquired prior to the release of the latest search engine algorithms?
Oliver King
Hi Jeffrey! It's a good practice to periodically review and assess your backlink profile. If you identify old, low-quality backlinks that could harm your website's SEO, consider removing or disavowing them. Cleaning up your backlink profile and focusing on high-quality backlinks can benefit your overall SEO strategy.
Michelle Taylor
Oliver, what are your thoughts on using forums and online communities to acquire backlinks? Can they be effective?
Oliver King
Hi Michelle! Forums and online communities can be effective for acquiring backlinks if approached in the right way. Active participation, providing valuable contributions, and building relationships within these communities can lead to backlink opportunities. It's important to avoid spamming or excessive self-promotion and focus on genuine engagement.
Robert Martinez
Oliver, what steps can smaller websites take to compete with larger competitors in terms of building high-quality backlinks?
Oliver King
Hi Robert! While smaller websites may face challenges, they can still compete in building high-quality backlinks. Focus on producing exceptional, niche-specific content that larger competitors might overlook. Partner with smaller, relevant industry influencers, explore guest blogging opportunities, and engage with your target audience through social media. Building a unique brand and providing value can help you stand out.
Daniel Green
Oliver, how important is the placement or location of a backlink within a webpage for its effectiveness?
Oliver King
Hi Daniel! While the placement of a backlink can influence its visibility and click-through rates, search engines primarily consider the overall authority and relevance of the link. A well-integrated, contextually relevant backlink within the content is generally more effective, but the overall quality and authority of the linking website matter most.
Alexandra Evans
Oliver, can backlinks from social media profiles have any impact on SEO, or are they primarily for brand visibility?
Oliver King
Hi Alexandra! Backlinks from social media profiles typically have the 'nofollow' attribute, which means they don't directly impact SEO rankings. However, they can contribute to brand visibility, audience engagement, and potential indirect traffic. While not for SEO alone, social media backlinks play a role in overall online presence.
Adam Wood
Oliver, how do you suggest we keep up with the changes in backlink algorithms and SEO practices?
Oliver King
Hi Adam! Keeping up with changes in backlink algorithms and SEO practices requires continuous learning and staying updated with industry news. Engage with reputable SEO resources, follow industry experts, participate in relevant forums or communities, and experiment with different strategies while monitoring results. Adapting to changes and being proactive is key.
Michelle Taylor
Oliver, should we be concerned about the potential negative impact of competitor sabotage through spammy backlinks?
Oliver King
Hi Michelle! While competitor sabotage through spammy backlinks can be a concern, search engines are generally aware of such tactics and have processes in place to address them. Monitoring your backlink profile regularly and disavowing any harmful links can help mitigate the risk. Focus on building a strong, high-quality backlink profile to minimize the impact of potential negative SEO.
Rachel Turner
Oliver, how can we identify and disavow harmful backlinks that might be negatively impacting our SEO?
Oliver King
Hi Rachel! To identify harmful backlinks, you can use various backlink analysis tools or software. They provide insights into your backlink profile, allowing you to identify low-quality or spammy links. Once identified, you can disavow them using Google's Disavow Tool or by reaching out to webmasters requesting removal. Regular backlink audits are recommended to maintain a clean and high-quality backlink profile.
Jeffrey Davis
Oliver, should we consider collaborating with influencers or industry experts to acquire backlinks?
Oliver King
Hi Jeffrey! Collaborating with influencers or industry experts can be highly beneficial for acquiring backlinks. By creating valuable content, inviting guest contributions or interviews, or co-creating content, you can gain exposure to their audience and potentially earn valuable backlinks from their platforms. It's a win-win situation that can boost your website's authority and visibility.
Samantha Collins
Oliver, what are your thoughts on using link exchange or reciprocal linking strategies to acquire backlinks?
Oliver King
Hi Samantha! Link exchange or reciprocal linking strategies can be risky if not done carefully. Search engines are aware of such tactics and might consider them as manipulative. It's best to prioritize organic, natural backlinks and avoid excessive link exchanges. Focus on creating valuable content that naturally attracts backlinks.
Daniel Adams
Oliver, what do you foresee as the biggest challenges in the future of backlinks and SEO?
Oliver King
Hi Daniel! One of the biggest challenges in the future of backlinks and SEO will be keeping up with the ever-evolving search engine algorithms and their increasing focus on user experience signals. It will require adaptability, staying updated with industry trends, and balancing traditional backlink strategies with emerging SEO practices.
Oliver King
Thank you all for your engaging questions and discussions! If you have any more inquiries, feel free to ask. Wishing you all success in your backlink endeavors!
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