How will we build backlinks in 2018?
The digital market is a continuously changeable sphere where the new algorithms can change the whole game rules. As a prospective website owner, you should know how you will need to build backlinks in the next 2018 year. The tricks we will discuss in this article can help you to achieve higher rankings without having to reach out to prospective website owners in hopes of getting another quality backlink.
Nofollow backlinks
The age when backlinks were built in simple ways seems to be coming to an end. Nowadays, to get a link you need to provide a quality content, find a web source where you can put your links and establish business relationships with the website owner. Such authoritative websites as Huffington Post, Forbes, and others use a trick strategy according to which all your links will have no follow signals. It means that your links won’t pass any value as they are coded as nofollow. However, in reality, nofollow backlinks possess some value from a CTR perspective. It still won’t raise the page ranking since no link juice is coming to your site.
Dofollow backlinks
There are some essential methods to build backlinks that are dofollow and possess significant value for your site search engine optimization.
- Building backlinks through Google Docs
It appears that Google Docs can be a valuable and easy method to get backlinks. The only thing you need to make sure is to share your property with the public. Google gives a particular priority to its products in search results. That is why by creating a Google Document with backlinks to your web pages or content will help you to get link juice from a very high-authoritative website, namely Google. You need to have at least 300 words in your text. Include your relevant high-volume search terms you are trying to rank for your content. Once your document was created, you need to submit its URL to Google and Bing.
- Building backlinks through Google sites
One more Google product that can give you some value is Google Sites. It gives you an ability to create a website under the Google brand name, like Google Docs. In contrast to Google Docs, Google Sites gives you an opportunity to customize your backlinks. As the recent researches show Google Sites allows websites that are placed in not too competitive niches to rank in the TOP-20 search results. It means that you could have a lot of listings in the Google TOP results based on a specific search term. Ranking on the second Google SERP page still can attract your potential customers and bring some valuable traffic to your site.
- Building backlinks through LinkedIn
It is a new way of attracting link juice to your site, and we are probably the first who tell you about it. This method gives you an opportunity to improve your brand name awareness targeting your high-volume keyword phrases. As soon as you log in with LinkedIn, it provides you with an ability to create a company account. While creating your business account, you need to set it up in such a way that it targets your high-volume keywords. As LinkedIn pages rank well on Google, you have a great chance to be placed in the first five SERP positions.
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