Everyone who wants to build a successful SEO campaign should know how to do website SEO analysis. Today, we’ll tell you how to perform an SEO audit of your site. So, let’s get to the point.
How to Analyze My Website: An 8-Step Beginner’s Guide
1. Use Google Analytics and Webmaster Tools
This one plays an essential role in the SEO website analysis. Start with adding or creating Google analytics code to your site. This is needed to track both: your audience and acquisition details.
Google Analytics also can be used to monitor traffic from different channels. It shows where your traffic comes from, making it way easier for you to detect common SEO pitfalls. As for Google webmaster tool, it helps to analyze numerous technical details, including the following ones:
2. Update or Create Robots.txt file
You need to create or update robots.txt file. After that, you have to submit the sitemap to it. The following file tells Google which particular pages to access and index on your resource. The purpose of the sitemap is the following: it provides bots with a list of pages recommended for viewing. By submitting the sitemap, you can increase the number of pages for indexing.
3. HTML and XML Sitemap
Sitemaps inform search engines about all the changes on your resource. Even though you can’t expect that Google will instantly index the changed pages, you can rest assured those changes will be indexed much faster, compared to when you don’t have a sitemap.
4. Identify and Fix Broken Links
In most cases, the broken link is a page that no longer works or is not found at all. Here is why it is suggested to remove broken links from your website:
It creates frustration for users;
It gives an impression that you are not checking the website on a regular basis;
It can harm website’s authority and credibility;
It affects your site conversion if it’s on a sales page;
Finally, it hurts your SEO and page rankings.
5. Website Speed Test
Keep in mind, your page should be loaded at least in 5 seconds for good user experience. Google and other search engines recommend site speed below 3 seconds. Note: you can surf the Internet and choose a free tool for checking the following metric.
6. Make Sure Your Website is Mobile-Optimized
According to statistics, consumer time spent on mobile is increasing day by day. Having a mobile-optimized website is beneficial not only for users but for rankings as well. Whether you like or not, mobile-friendly version of the site is the most important ranking factor Google takes into consideration. Consider installing WPtouch WordPress mobile plugin — it will help make your resource mobile-friendly.
7. Meta Tags
This one implies title and description optimization. Meta tag optimization boosts rankings in the following way: title optimization helps in ranking the website while description optimization increases your website’s click-through rate.
8. Use Competitor Analysis
Last but not the least, analyze your competitors. Competitor analysis is a vital part of SEO audit. It performs a number of functions: it helps to determine missing service and product pages, provides ideas for article topics and assists you in selecting the right keywords.
Website analysis is a vital part of any SEO campaign. As you can see, finding the suitable tools for performing the SEO audit is not that difficult. Following the recommendations listed above will improve your site’s ranking and attract even more visitors to your site. Don’t wait any longer — start analyzing your website right now!