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Amazon SEO

¿Cómo revelar el secreto de las sugerencias de Amazon?

Nov 28, 2017

Si alguna vez ha comprado algo en Amazon, debe observar la recomendación que proporciona. Por ejemplo, productos más vendidos o el mejor precio del mes. Debes darte cuenta de que estas sugerencias de Amazon no son coincidencias. Se basan en un rango de métricas y datos estadísticos.

Este sistema global de recomendación del sistema minorista se basa en la cantidad de elementos simples: lo que un usuario ha comprado recientemente en Amazon, qué productos tiene un usuario en su carrito de compras virtual, su lista de deseos, la mayor cantidad producto bien clasificado en un nicho de mercado particular, y otros factores. Este algoritmo de recomendación se denomina "filtrado colaborativo de elemento a elemento". En términos generales, este mecanismo de sugerencias sirve para personalizar en gran medida la experiencia de navegación para los clientes recurrentes.

El crecimiento de las ventas de Amazon depende directamente de la forma en que Amazon haya integrado las sugerencias en todos los aspectos del proceso de compra desde el descubrimiento del producto hasta el pago.

Como dijo el representante de Amazon: "Nuestra misión es deleitar a nuestros clientes permitiéndoles descubrir grandes productos por casualidad. Creemos que esto sucede todos los días y esa es nuestra mayor métrica de éxito ".

Más que decir, Amazon ofrece recomendaciones por correo electrónico. Lo mejor de esto es que estos correos electrónicos se ven personales a pesar de la cantidad de posibles destinatarios. Los correos electrónicos de Amazon se basan en el comportamiento de compra y navegación del usuario.

Además de refinar la precisión de las recomendaciones, Amazon explora continuamente las nuevas formas de llegar a los compradores habituales. Amazon ya comenzó a vender los productos vendidos anteriormente a granel que eran demasiado costosos para enviarlos individualmente. Los clientes pueden pedir estos artículos, pero solo si su precio total de compra es superior a $ 25. Dichos productos se pueden recomendar activamente si una orden supera ese umbral de precios.

Posteriormente, los buscadores de Amazon ordenan más productos que traigan más ganancias a Amazon.

¿Cómo funciona el motor de sugerencias de Amazon?

Hay mucha discusión sobre este tema en la web, y todos los comerciantes piensan de manera diferente. Permítanos también decir algunas palabras hacia esta pregunta.

El filtro colaborativo actual de Amazon de elemento a elemento escala cientos de miles de clientes y productos. Produce recomendaciones de alta calidad en tiempo real.

El filtro de Amazon compara cada uno de los productos comprados y calificados del usuario con productos similares. En la segunda etapa, combina productos idénticos en una lista de recomendaciones para el usuario.

El sistema de sugerencias de Amazon es una forma eficiente de crear una experiencia de compra personalizada para cada cliente que ayuda a Amazon a aumentar el valor promedio de los pedidos y el beneficio generado por cada cliente.

Como muestran las estadísticas oficiales de Amazon, el sistema de sugerencias funciona. Como informó la compañía, el número promedio de ventas aumentó a $ 12,83 mil millones durante el segundo trimestre fiscal, en comparación con $ 9,9 mil millones durante el mismo año pasado. Los altos ingresos de Amazon en el año anterior muestran el alto beneficio de las recomendaciones integradas en todas las etapas del proceso de compra.

Igor Gamanenko

Thank you all for your comments on my article about the hidden benefits of Amazon's suggestions! I appreciate your engagement and valuable insights.

Maria Hernandez

I found your article very informative, Igor. Amazon's suggestions have saved me a lot of time when shopping. It's like having a personal assistant helping me discover new products.

Igor Gamanenko

Thank you, Maria! That's exactly one of the benefits I wanted to highlight - the convenience and time-saving aspect of personalized recommendations.

Carlos Ramirez

I beg to differ, Igor. Amazon's suggestions are often irrelevant and based on faulty algorithms. They don't truly understand my preferences.

Igor Gamanenko

Carlos, I understand that personalized suggestions may not work perfectly for everyone. However, Amazon continuously improves its algorithms to provide better recommendations based on customers' browsing and purchase history.

Sofia Lopez

I agree with Carlos. The suggestions I get are often completely unrelated to my interests. It feels like Amazon is just trying to upsell me.

Igor Gamanenko

Sofia, I'm sorry to hear that. Amazon's suggestions are designed to help users discover new products of potential interest. It's not always perfect, but they strive to improve based on user feedback and data.

Julio Morales

I find the suggestions quite helpful, especially for finding related accessories or products that I may have missed otherwise.

Igor Gamanenko

Thank you for sharing your experience, Julio! That's another great aspect of Amazon's suggestions - discovering complementary items that enhance the overall shopping experience.

Laura Gomez

I have to agree with Julio. I often end up purchasing additional items that I didn't initially consider, thanks to Amazon's suggestions.

Igor Gamanenko

Laura, that's fantastic to hear! Amazon's suggestions not only help customers discover new products, but also create opportunities for sellers to showcase related items that users might find valuable.

Pedro Fernandez

I'm skeptical about the privacy aspect of Amazon's suggestions. How much of our personal data is being used to generate these recommendations?

Igor Gamanenko

Pedro, Amazon collects data like browsing history, purchase history, and items you've rated or reviewed. However, they have privacy measures in place to protect your information, and the recommendations are primarily based on general buying patterns rather than specifically identifying individuals.

Elena Vargas

I really like the convenience of Amazon's suggestions, but sometimes it feels like they are pushing certain products too aggressively.

Igor Gamanenko

Elena, I understand your concern. Amazon aims to provide a personalized shopping experience, but they continuously work on refining the balance between suggestions and not being too intrusive. User feedback like yours helps drive those improvements.

Luis Gomez

I think Amazon's suggestions are a great way to discover new books and authors in my favorite genres. It's like having a virtual bookstore assistant!

Igor Gamanenko

Luis, I'm glad you find value in Amazon's book recommendations. It's indeed an effective way to expand your reading horizons and explore new authors within your preferred genres.

Patricia Diaz

I have noticed that sometimes the suggestions are based on items I've already purchased. It would be great if they improved that aspect.

Igor Gamanenko

Patricia, thank you for your feedback. Amazon's algorithms are designed to learn from users' purchase history, but they also take into account the fact that customers may buy items as gifts or replacements. However, they are always working on enhancing the accuracy of suggestions.

Diego Mendez

I appreciate that Amazon's suggestions consider my previous purchases, but I wish there was an option to opt out of personalized recommendations entirely if I prefer a more generic shopping experience.

Igor Gamanenko

Diego, that's a valid point. Amazon provides options to manage your recommendations and turn off personalized suggestions if you prefer. It's about finding the right balance that suits individual preferences.

Paola Silva

I've discovered many great indie artists through Amazon's music suggestions. It's a wonderful way to support lesser-known musicians!

Igor Gamanenko

Paola, I'm thrilled to hear that you've found value in Amazon's music suggestions. It's indeed an excellent platform for connecting artists and their work with listeners who may have otherwise missed out. Your support for indie artists is valuable!

Andres Morales

I appreciate the suggestions, but the constant bombardment with notifications can be overwhelming at times.

Igor Gamanenko

Andres, I understand how too many notifications can feel overwhelming. Amazon provides settings to manage notifications and strike a balance that suits your preferences without causing distractions. Your feedback helps shape those improvements.

Mariana Fernandez

I enjoy the personalized suggestions from Amazon, but sometimes it feels like they know me too well. It makes me question the amount of data they collect.

Igor Gamanenko

Mariana, Amazon's aim is to provide a personalized shopping experience based on trends and user preferences. While they use data to improve suggestions, they also prioritize privacy and data protection. Transparency is crucial, and they provide information on what data is used and how it's handled.

Roberto Perez

I've seen some retailers successfully implement personalized suggestions on their websites. It seems like a great way to enhance the user experience and increase sales.

Igor Gamanenko

Roberto, you're absolutely right. Personalized suggestions have shown tremendous potential in improving user experience and boosting sales. It's a win-win situation where customers benefit from relevant recommendations, and businesses can better cater to their customers' needs and preferences.

Sara Medina

I appreciate the personalized touch, but sometimes it feels a bit too much like being tracked. It's a fine line to walk.

Igor Gamanenko

Sara, I understand your concern. Amazon places strong emphasis on privacy, and while they strive to provide personalized suggestions, they also offer options to manage your privacy settings and experience a more generic shopping approach if desired. Your feedback helps maintain that balance.

Alexis Ramirez

The suggestions from Amazon are often spot-on for me. It's like they know exactly what I'm looking for!

Igor Gamanenko

Alexis, that's fantastic to hear! Amazon's AI-based algorithms continuously learn from user data, thereby improving the accuracy of the suggestions. It's all about making the shopping experience more personalized and relevant to individual preferences.

Carmen Jimenez

I've found some great deals through Amazon's suggestions, but it would be nice if they were more transparent about the criteria behind those suggestions.

Igor Gamanenko

Carmen, thank you for your feedback. Amazon's aim is to provide value through relevant suggestions based on purchase history and user preferences. While the exact algorithms might not be publicly available, they continuously refine and improve them to enhance the overall customer experience.

Diego Herrera

The personalized recommendations have led me to discover amazing documentaries and movies that I might have missed otherwise. It's a great feature!

Igor Gamanenko

Diego, I'm glad to hear that you've found value in Amazon's movie and documentary recommendations. It's a fantastic way to explore new content and broaden your entertainment horizon.

Adriana Gomez

I love the convenience of Amazon's suggestions. It saves me a lot of time by showing me products I might be interested in without having to search for them specifically.

Igor Gamanenko

Adriana, I'm glad you find the convenience of Amazon's suggestions valuable. It's all about making the shopping experience smoother and more efficient by highlighting relevant products and reducing the time spent on searching.

Ricardo Silva

Amazon's suggestions have helped me discover some great kitchen gadgets that I didn't even know existed. It's like having a culinary expert guiding me!

Igor Gamanenko

Ricardo, that's fantastic to hear! Amazon's suggestions are designed to help users explore a wide range of products, including niche or lesser-known items. It's like having a virtual expert guiding you through your culinary journey.

Lorena Ruiz

I appreciate the effort, but sometimes the suggestions are completely off. It makes me question the effectiveness of the algorithms behind them.

Igor Gamanenko

Lorena, I understand that suggestions may not always hit the mark. The algorithms work on analyzing various factors, including browsing and purchasing history, but they also try to balance the discovery aspect. Amazon is continuously improving these algorithms to make the suggestions more accurate and relevant.

Simone Costa

I find the suggestions from Amazon quite helpful, but sometimes they can be a bit predictable. It would be nice to see more diversity in the recommendations.

Igor Gamanenko

Simone, I appreciate your feedback. Amazon is constantly working on improving the diversity and variety of the suggestions to cater to different tastes and preferences. Your input helps them in this pursuit.

Marco Hernandez

I appreciate the convenience of Amazon's suggestions, but sometimes it feels like they are trying too hard to sell me things I don't really need.

Igor Gamanenko

Marco, I understand your concern. Amazon's goal is to provide relevant suggestions to enhance the shopping experience. While it may not always be perfect, they continuously work to strike the right balance without being too pushy. Your feedback helps them refine their approach.

Ana Torres

The suggestions often lead me to discover new brands and products that I wouldn't have found otherwise. It's a great way to support smaller businesses!

Igor Gamanenko

Ana, I'm glad to hear that you've had positive experiences with Amazon's suggestions. Supporting smaller businesses is indeed one of the fantastic outcomes of personalized recommendations, enabling customers to discover unique brands and products beyond the mainstream.

Javier Castro

Amazon's suggestions are often hit or miss for me. I appreciate the effort, but they could do better in understanding individual preferences.

Igor Gamanenko

Javier, I agree that personalized suggestions may not always meet everyone's expectations. However, Amazon is constantly working on improving their understanding of individual preferences to provide better recommendations. Your feedback helps drive those improvements.

Luisa Rodriguez

I'm hesitant about Amazon having so much information about my shopping habits and preferences. How secure is our data?

Igor Gamanenko

Luisa, data security is a top priority for Amazon. They have measures in place to protect customer data and are transparent about how it's handled. You can review their policies and privacy settings to ensure your information is secure.

Marcela Morales

I appreciate the convenience, but sometimes the suggestions feel too narrow. It would be great to see more variety in the recommendations.

Igor Gamanenko

Marcela, thank you for your feedback. Amazon acknowledges the importance of variety in the recommendations and continuously works on enhancing the diversity to cater to different preferences. Your input helps them in this effort.

Rafael Fernandez

I've personally discovered some great household items that have made my life easier through Amazon's suggestions. It's a fantastic feature!

Igor Gamanenko

Rafael, I'm thrilled to hear that Amazon's suggestions have been helpful in improving your daily life. Discovering innovative and practical household items is one of the significant benefits of personalized recommendations.

Carolina Guzman

I appreciate the convenience of Amazon's suggestions, but sometimes it feels like they are trying to manipulate my buying decisions.

Igor Gamanenko

Carolina, I understand that concern. However, Amazon's goal is to provide personalized suggestions to enhance the shopping experience, not manipulate buying decisions. They continuously work on refining their approach to ensure transparency and value for customers like you.

Oscar Rosales

I've had mixed experiences with Amazon's suggestions. Sometimes they hit the mark, but other times they feel irrelevant. It's a hit or miss.

Igor Gamanenko

Oscar, I appreciate your honesty. Amazon's suggestions are designed to offer personalized recommendations, but they may not always be perfect for everyone. They continuously work on improving the relevance and accuracy of the suggestions to reduce the 'miss' instances.

Silvia Ortega

I find the suggestions from Amazon quite helpful, especially when it comes to finding gifts for friends and family. It takes the guesswork out of gift shopping!

Igor Gamanenko

Silvia, I'm glad to hear that Amazon's suggestions have made gift shopping easier for you. Personalized recommendations can indeed take the guesswork out and help you find the perfect gifts. It's all about enhancing the overall shopping experience!

Alejandro Navarro

I appreciate the convenience, but sometimes the suggestions feel too generic. It would be great to see more tailored recommendations.

Igor Gamanenko

Alejandro, I understand your sentiment. Amazon continuously strives to make recommendations more tailored to individual preferences. They analyze various factors like browsing history, purchases, and reviews to provide more specific suggestions. Your feedback helps them refine and improve this aspect.

Diana Cortez

I've discovered some amazing beauty products through Amazon's suggestions. It's like having an online beauty advisor!

Igor Gamanenko

Diana, I'm thrilled to hear that Amazon's suggestions have helped you discover great beauty products. It's an excellent example of how personalized recommendations can connect customers with brands and products that are well-suited to their needs and preferences.

Leonardo Ortiz

The suggestions from Amazon have become an essential part of my shopping routine. They often introduce me to exciting new products!

Igor Gamanenko

Leonardo, I'm glad to hear that Amazon's suggestions have become a valuable part of your shopping experience. They continuously work on improving the algorithms to introduce you to exciting new products that match your interests. Keep exploring!

Valentina Rojas

I appreciate the effort, but sometimes the suggestions feel too intrusive, like Amazon is constantly monitoring my shopping habits.

Igor Gamanenko

Valentina, I understand your concern. Amazon respects customer privacy and provides various options to manage your preferences and privacy settings. They aim to strike the right balance between personalization and not being intrusive. Your feedback helps them ensure a comfortable shopping experience for all users.

Luis Castillo

I find the suggestions quite helpful, but it would be nice if they could somehow differentiate between casual browsing and actual interest in certain products.

Igor Gamanenko

Luis, that's a valid point. It can be challenging to distinguish between casual browsing and genuine interest. However, Amazon does take various factors into account, including browsing behavior, purchase history, and engagement, to provide better recommendations. Reliable feedback like yours helps them enhance this aspect further.

Marina Acosta

I've discovered some fantastic home decor items through Amazon's suggestions. It's like having an interior designer guiding me!

Igor Gamanenko

Marina, I'm glad to hear that Amazon's suggestions have helped you find fantastic home decor items. It's an excellent way to discover unique pieces and get inspired for your interior design projects. Enjoy creating your dream space!

Eduardo Paredes

I appreciate the convenience of Amazon's suggestions, but sometimes I worry about the impact on small local businesses.

Igor Gamanenko

Eduardo, that's a valid concern. Amazon aims to strike a balance between personalized recommendations and supporting local businesses. They have initiatives that highlight and promote products from small local sellers. It's about creating additional visibility and opportunities for these businesses while providing personalized suggestions to customers.

Laura Fernandez

I find the suggestions beneficial, but sometimes they can be overwhelming with the sheer number of options presented.

Igor Gamanenko

Laura, I understand that having numerous suggestions can feel overwhelming. Amazon provides options to fine-tune your preferences and reduce the number of displayed suggestions. It's about finding the right balance to ensure a pleasant shopping experience without being overwhelming. Your feedback helps them work towards that goal.

Fernando Suarez

I appreciate the convenience of Amazon's suggestions, especially when shopping for electronics. They help me discover the latest tech products and make informed decisions.

Igor Gamanenko

Fernando, I'm glad you find Amazon's suggestions valuable when it comes to electronics shopping. Discovering the latest tech products and making informed decisions is indeed one of the significant benefits. Enjoy exploring the world of technology!

Cecilia Castro

I've found some great fashion items through Amazon's suggestions. It's a convenient way to stay updated with the latest trends!

Igor Gamanenko

Cecilia, I'm glad to hear that you've had positive experiences with Amazon's fashion suggestions. Staying updated with the latest trends and discovering great fashion items is a fantastic aspect of personalized recommendations. Enjoy your fashion journey!

Andrea Mendoza

I appreciate the effort, but sometimes the suggestions feel too repetitive. It would be nice to see more variety in the recommendations.

Igor Gamanenko

Andrea, your feedback is valuable. Amazon takes note of repetitive suggestions and continuously works on enhancing the variety and diversity of recommendations. They analyze various factors to provide more relevant and fresh suggestions. Thank you for your input!

Jorge Ortega

The suggestions from Amazon have introduced me to some fantastic TV shows and movies I wouldn't have discovered otherwise. It's a great way to expand my entertainment horizons!

Igor Gamanenko

Jorge, I'm thrilled to hear that Amazon's suggestions have opened up exciting new TV shows and movies for you. It's an excellent way to expand your entertainment horizons and discover hidden gems. Enjoy the journey into captivating stories!

Elena Morales

While I appreciate the convenience of Amazon's suggestions, sometimes they can be a distraction and tempt me to buy things impulsively. It's a love-hate relationship.

Igor Gamanenko

Elena, I understand the love-hate aspect of personalized suggestions. Amazon aims to provide convenience while respecting customers' purchasing decisions. They continuously refine the algorithms to find the right balance and reduce distractions. Your feedback helps shape this process.

Pablo Guzman

I appreciate the suggestions, but sometimes they can feel too 'safe.' It would be nice to see more adventurous and unique recommendations.

Igor Gamanenko

Pablo, thank you for your observation. Amazon is continuously working on making recommendations more diverse and adventurous. They aim to balance between safe suggestions and introducing customers to new, unique products and experiences. Your input contributes to that mission.

Camila Santos

I've found some amazing toys and educational resources for my kids through Amazon's suggestions. It's been a great help!

Igor Gamanenko

Camila, I'm glad to hear that Amazon's suggestions have been helpful in finding toys and educational resources for your kids. It's a fantastic way to discover products that promote their development and enhance the learning experience. Keep exploring and nurturing their curiosity!

Isabella Fernandez

I appreciate the convenience, but sometimes the suggestions feel too overwhelming with recommendations I'm not interested in. It would be nice to have a more precise filtering option.

Igor Gamanenko

Isabella, thank you for your feedback. Amazon provides various options to customize and refine your suggestions. They continuously work on improving the filtering and customization features to ensure a more precise and tailored shopping experience. Your input matters!

Santiago Mendoza

I find the suggestions helpful, but sometimes the recommendations are based solely on past purchases and don't consider my evolving preferences.

Igor Gamanenko

Santiago, I understand your concern. Amazon's algorithms analyze various factors, including browsing history, purchases, and engagement, to provide recommendations. They also strive to adapt to evolving preferences by taking into account recent activities and updates. Your feedback helps them improve in that aspect.

Roberto Gomez

While I appreciate the convenience, sometimes the suggestions feel too influenced by 'popular' products and trends. It would be nice to see more unique and independent recommendations.

Igor Gamanenko

Roberto, thank you for sharing your perspective. Amazon's suggestions aim to introduce customers to various products, including popular ones, but they also value uniqueness and independent recommendations. They continuously refine the algorithms to strike the right balance and offer a diverse range of suggestions. Your feedback contributes to that evolution.

Igor Gamanenko

Thank you all for your valuable comments and feedback! Your insights help enrich the discussion on Amazon's suggestions and contribute to the continuous improvement of the shopping experience. I appreciate your time and engagement!

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