How can Amazon seller researchers help my business optimization?
Have you ever wonder why do you need to conduct Amazon seller research? It is a useful Amazon function most of us do not know about. In reality, Amazon seller research can be beneficial for both customers and sellers. In this short post, we will discuss the power of Amazon seller research and take a closer look at some essential optimization tricks that can help you to boost your sales and raise your brand awareness.
How to conduct Amazon seller research?
It does not matter what items would you like to order; you are sure to find it among the nearly endless products catalog on Amazon trading platform. Here you can see not only the products that are sold and fulfilled by retailers but also numerous others that are offered by more than two million third-party sellers. Utilizing Amazon search future, you can conduct Amazon seller research and find these individual merchants much the same way as you find any items on the site. Moreover, you can manually browse the departments under which the merchant's products are sold and find the seller you need on the left side section.
Amazon’s search is specially designed to narrow your search using a variety of different general and specific queries. It includes brand names, colors, and merchant names. If you would like to cooperate with featured sellers, you need to search for the company logo which should be placed at the top of search results and can be clicked to enter the brand’s storefront. To find an ordinary merchant, you should simply select one of the listed products and then click the seller’s name within that product’s listing to be redirected to the merchant's page.
Moreover, Amazon provides an alphabetical list of merchants in each department. Here you can locate a general idea of the merchant's name. To find a list of merchants, you need to click on “shop by department” function. It places at the top left corner of both product pages and category pages. To obtain more accurate results, you should narrow your query.
Amazon seller research hacks
- Customer URL queries
Have you ever wonder how Amazon uses URL queries for search results and how you can benefit from it? Amazon URLs can significantly affect your listing optimization if you use them correctly.
Amazon URL consists of the following components - &field-keywords= a string of keywords a search system uses to match user’s query and a search result. The first part of each Amazon URL looks like “/s/?url=search-alias” and serves to sort out the results by best-sellers.
That is why to promote your page and bring it the higher rank; you should strip the URL down to this:
https://www.amazon.com/s/?url=search-alias&field-keywords=”a string of your keywords.”
When you click on a product from the search page, you can also observe a long and not explicit URL. It can also be improved to bring you the higher rank. You need to include your targeted keywords in URL to make your products visible on SERP. You can make an experiment to figure out specific URL string combinations that deliver the page you want to see.
A significant aspect I need to mention is that you need to use “&20” character instead of the “+” character to separate your search terms into Amazon URL.
Post a comment
